---
title: "Grass Patch — $9.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/grass-patch"
last_updated: "2026-08-10T19:41:08.565Z"
locale: en
meta:
description: "Niche score 70/100 · $9.4M/yr market · 4.2M searches/yr · $27.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $9.4M/yr market · 4.2M searches/yr · $27.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Grass Patch — $9.4M/yr Amazon US Niche (2026) - Flapen"
---
# **grass patch**
**Launch it**
A $9.4M/yr market growing +44.8% this quarter with returns at 0.4% — clears our launch bar.
Market size 100Growth 66Conversion 80Competition 55Returns 98Price range 83Avg price 95Brand share 0Review moat 24Quality gap 90
**Market size**
**Incredible****$9.4M**
$9.4M/yr · 4.2M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.75–$66.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+44.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,434.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grass patch is a $9.4M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grass patch market data**
- **Units sold / yr**
- **300K–400K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$8.2M–$10.9M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**0%**
- Scotts81% - Pennington18% - Starting Gardens1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.8% search growth over the last 90 days.
200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 135.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/grass-patch/trend)
## **Top grass patch search terms**
- **grass seed**1.9M/yr+52.5%7.5% conv. - **grass seeds for lawn**922K/yr+13.6%8.2% conv. - **grass seed and fertilizer all in one**337K/yr+73.2%8.3% conv. - **st augustine grass seed**191K/yr+20.3%2.5% conv. - **evergreen dwarf grass seed**106K/yr+42.9%0.8% conv. - **tall fescue grass seed**178K/yr+14.0%5.4% conv. - **grass seeds**108K/yr+26.9%5.9% conv. - **scotts grass seed**78K/yr+108.1%7.3% conv. - **lawn seed**67K/yr+55.3%6.5% conv. - **fescue grass seed**90K/yr+4.7%6.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/grass-patch/search-terms)
## **Top grass patch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$378K8%$756K12%$1.1M16%$1.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scotts Turf Builder Grass Seed Sun & Shade Mix 5.6 lbs.**Scotts**$30.44**4.2★21,764 rev](https://www.amazon.com/dp/B0B72GKJM5) [2**Scotts Turf Builder Rapid Grass Tall Fescue Mix 5.6 lbs.**Scotts**$25.10**4.2★4,748 rev](https://www.amazon.com/dp/B08KGYNJ8H) [3**Scotts PatchMaster Lawn Repair Mix Sun + Shade Mix 4.75 lbs.**Scotts**$12.86**3.9★7,618 rev](https://www.amazon.com/dp/B077T77H9J) [4**Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.**Scotts**$14.83**4.2★21,764 rev](https://www.amazon.com/dp/B0B72BDSCJ) [5**Scotts EZ Seed Patch & Repair for Sun and Shade 3.75 lbs.**Scotts**$16.76**4.0★7,286 rev](https://www.amazon.com/dp/B0168K936W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scotts Kentucky 31 Grass Seed Mix 7 lbs.**Scotts**$23.56**464 rev6mo ago](https://www.amazon.com/dp/B0GFXY17XW) [**Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.**Scotts**$22.13**13,484 rev11mo ago](https://www.amazon.com/dp/B0FMVJMR4M) [**O.M. Scott & Sons Tall Fescue Blend Grass Seed 8 lbs.**Scotts**$30.47**296 rev1y ago](https://www.amazon.com/dp/B0DSGGP4B7) [**Pennington Contractors Central Grass Seed Mix Rapid Grass Seeds for Lawn 7 lb**Pennington**$15.96**1,871 rev2y ago](https://www.amazon.com/dp/B0D2JLGFJV) [**Pennington Contractors Northern Grass Seed Mix Rapid Grass Seeds for Lawn 40 lb**Pennington**$65.95**1,871 rev2y ago](https://www.amazon.com/dp/B0CVMTJ68V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scotts Turf Builder Thickr Lawn Sun & Shade 10 lbs.**Scotts**$22.13**4.2★**▲ 105%**](https://www.amazon.com/dp/B0FMVJMR4M) [**Scotts Turf Builder Grass Seed Bermudagrass 1 lb.**Scotts**$12.42**4.1★**▲ 101%**](https://www.amazon.com/dp/B0B9Q8LW92) [**Scotts Turf Builder Grass Seed Sun & Shade Mix 2.4 lbs.**Scotts**$14.83**4.2★**▲ 75%**](https://www.amazon.com/dp/B0B72BDSCJ) [**Scotts EZ Seed Patch & Repair Tall Fescue Lawns 10 lbs.**Scotts**$30.91**4.1★**▲ 66%**](https://www.amazon.com/dp/B000AYFU5Q) [**Scotts Turf Builder Grass Seed Sun & Shade Mix 16 lbs.**Scotts**$61.44**4.2★**▲ 62%**](https://www.amazon.com/dp/B0B9PWY4YN)
**~~View all trending →~~**
## **What buyers say about grass patch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**45%
*“Fast Growing”*
**Quality-Overall**13%
*“Good quality seed”*
**Value For Money**10%
*“Great value”*
**Ease Of Use**6%
*“Easy to Grow”*
**Advertised Vs Actual Product**4%
*“Exactly what i need”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy instructions”*
**Thickness**2%
*“it came in thicker than expected”*
**Color**2%
*“Color is good”*
**Durability**1%
*“Very durable”*
**Sun Shade/Wind Shield**1%
*“Scotts Turf Builder Rapid Grass Sun a Shade is so amazing”*
### **What buyers complain about **
**Plant Growth**57%
*“Poor germination”*
**Functionality-Overall**10%
*“No result”*
**Value For Money**8%
*“Not worth this at any price”*
**Quality-Overall**5%
*“Garbage product”*
**Natural Resource Wastage**3%
*“Waste of time, money and water”*
**Advertised Vs Actual Product**2%
*“Picture misleading”*
**Instructions/User Manual/Troubleshooting**1%
*“not following directions”*
**Durability**1%
*“did not last”*
**Size-Overall**1%
*“The bag was so small”*
**Thickness**1%
*“was thick in about two weeks”*
### **Top return reasons **
**Plant Growth**24%
**Value For Money**21%
**Advertised Vs Actual Product**19%
**Functionality-Overall**14%
**Size-Overall**11%
**Leak-Proof**3%
**Quality-Overall**2%
**Moist/Dry**1%
**Defective Material/Parts**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is grass patch profitable to sell on Amazon United States?**
- The niche generates $9.4M/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.8%. Flapen's verdict: Launch it (70/100).
- **How competitive is the grass patch niche?**
- 3 brands and 51 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grass patch?**
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for grass patch peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 135.4× the quietest.
- **What does it cost to enter the grass patch niche?**
- Listings span $5.75–$66.98; the average listing price is $27.17 (sweet spot $15–$100). The average incumbent carries 6,434 reviews — the moat a new listing must climb.
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