---
title: "Trend — grass blanket - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/grass-blanket/trend"
last_updated: "2026-08-06T13:56:09.935Z"
locale: en
meta:
  description: "Niche score 60/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — grass blanket - Flapen"
---

# **grass blanket**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 78Conversion 23Competition 82Returns 45Price range 83Avg price 91Brand share 93Review moat 52Quality gap 45

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.24–$58.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Growth**

**Great****+66.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,405.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$101K**

$101K/yr · 252K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend