---
title: "Go Away Door Mat — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/go-away-door-mat"
last_updated: "2026-08-11T01:02:54.822Z"
locale: en
meta:
description: "Niche score 63/100 · $52K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $52K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Go Away Door Mat — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **go away door mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 54Conversion 28Competition 75Returns 90Price range 81Avg price 92Brand share 93Review moat 71Quality gap 82
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.91–$38.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****641.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+26.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$52K**
$52K/yr · 105K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, go away door mat is a $52K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **go away door mat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#9,566**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**42%**
Top 20: 92%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**52%**
- Juvale14% - MAINEVENT9% - JJUUYOU7% - LUVADIAN7% - Kempf6% - Wulidrom5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/go-away-door-mat/trend)
## **Top go away door mat search terms**
- **go away door mat**78K/yr+24.4%2.1% conv. - **go away**15K/yr+53.0%0.2% conv. - **go away doormat**5K/yr+10.5%2.0% conv. - **go away welcome mat**4K/yr-3.0%2.4% conv. - **go away mat**3K/yr+21.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/go-away-door-mat/search-terms)
## **Top go away door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Juvale Go Away Doormat Funny Welcome Mat - 17 x 30 in Natural Coir - Outdoor Welcome Mat & Doormat Outdoor Entrance**Juvale**$24.57**4.7★1,017 rev](https://www.amazon.com/dp/B0829QZBK7) [2**JJUUYOU Door Mat for Front Door Durable Welcome Mats Outdoor Indoor Non Slip Doormat Go Away Funny Rubber Door Decor for Home Farmhouse Patio**JJUUYOU**$16.09**4.7★416 rev](https://www.amazon.com/dp/B09TXJT4DS) [3**LUVADIAN Funny Welcome Mats for Front Door - Go Away Welcome Mat Funny Outdoor Entrance Front Porch Door Mats Go Away Unless You Have Food or Packages 17x30 Inch**LUVADIAN**$22.84**4.5★295 rev](https://www.amazon.com/dp/B0D3YKHMDT) [4**MAINEVENT Go Away Doormat 30x17 Inch Funny Door Mat Outdoor Go Away Front Door Mat Unwelcome Mat Farmhouse Style**MAINEVENT**$25.57**4.7★529 rev](https://www.amazon.com/dp/B09WZCHSV6) [5**Kempf Go Away Doormat 16 by 27 by 1-Inch Funny Entrance Mat Natural Coco Coir Fiber No Rubber Backing**Kempf**$20.21**4.6★1,842 rev](https://www.amazon.com/dp/B000I1UYXO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LHMUYUCQ Funny Welcome Doormat Indoor Entrance Way Low Profile Non-Slip Rubber Backing Mat for Front Door Decorative Rug for Patio and Porch 18 x 30 (Go Away Please Leave Caw)**LHMUYUCQ**$27.68**2 rev5mo ago](https://www.amazon.com/dp/B0GL2XS6BQ) [**Go Away Door mat Outdside Entrance Go Away Unless you have food Alcohol or amazon packages Funny Doormats front door mat Indoor Entrance Welcome Floor Mat Spring Rubber Rugs Washable Patio Home Decora**Assaoy**$9.91**1,683 rev7mo ago](https://www.amazon.com/dp/B0G1JNGNQG) [**PingXunMat There is No Reason for You to Be Here Go Away Doormat Funny Front Door Mat Outdoor Welcome Mat Indoor Entrance with Non-Slip Backing Novelty Gift Home Decor 30x17 Inch**PingXunMat**$23.71**42 rev7mo ago](https://www.amazon.com/dp/B0G4R637X1) [**Funny Welcome Mat Go Away Unless You Have Food Or Amazon Packages Outdoor Indoor Doormat for Porch Front Door Entryway 30(W) X 17(L)**CHACHAHAER**$21.82**78 rev7mo ago](https://www.amazon.com/dp/B0G48MWRD8) [**YSYTMAT Ho Why is You Here There is No Reason for You to Be Here Go Away Yay Youre Here Hey Yall Yay Its You Non-Slip 30x17 Inch Indoor/Outdoor Rug for Front Door Mat Door GIF Mat**YSYTMAT**$20.44**54 rev9mo ago](https://www.amazon.com/dp/B0FRXHK6WZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LHMUYUCQ Funny Welcome Doormat Indoor Entrance Way Low Profile Non-Slip Rubber Backing Mat for Front Door Decorative Rug for Patio and Porch 18 x 30 (Go Away Please Leave Caw)**LHMUYUCQ**$27.68**3.5★**▲ 247%**](https://www.amazon.com/dp/B0GL2XS6BQ) [**Funny Welcome Mat Go Away Unless You Have Food Or Amazon Packages Outdoor Indoor Doormat for Porch Front Door Entryway 30(W) X 17(L)**CHACHAHAER**$21.82**4.2★**▲ 208%**](https://www.amazon.com/dp/B0G48MWRD8) [**PingXunMat There is No Reason for You to Be Here Go Away Doormat Funny Front Door Mat Outdoor Welcome Mat Indoor Entrance with Non-Slip Backing Novelty Gift Home Decor 30x17 Inch**PingXunMat**$23.71**4.2★**▲ 185%**](https://www.amazon.com/dp/B0G4R637X1) [**Go Away Door mat Outdside Entrance Go Away Unless you have food Alcohol or amazon packages Funny Doormats front door mat Indoor Entrance Welcome Floor Mat Spring Rubber Rugs Washable Patio Home Decora**Assaoy**$9.91**4.2★**▲ 152%**](https://www.amazon.com/dp/B0G1JNGNQG) [**Wulidrom Doormat Hippity Hoppity Get Off My Property Rug for High Traffic Areas**Wulidrom**$25.48**4.5★**▲ 100%**](https://www.amazon.com/dp/B0B5DFMBS1)
**~~View all trending →~~**
## **What buyers say about go away door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good mat”*
**Durability**14%
*“Very durable”*
**Ease Of Cleaning**7%
*“It works great to catch little pieces of dirt”*
**Size-Overall**6%
*“Love the fit”*
**Strength**6%
*“Solid and sturdy”*
**Thickness**6%
*“Nice, thick”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Good price point”*
**Weight Light**3%
*“Pretty lightweight”*
**Instructions/User Manual/Troubleshooting**2%
*“Followed the instructions”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Didn't work”*
**Pest/Insect Control**12%
*“It didn't even keep rabbits or any animal away from my garden”*
**Quality-Overall**11%
*“Cheap quality”*
**Durability**9%
*“its already falling apart”*
**Value For Money**8%
*“Not worth 10 cents”*
**Thickness**6%
*“Thick mat however it sheds more than I was expecting which is unfortunate”*
**Product Condition**4%
*“Opened product and used”*
**Smell**4%
*“All I got out of this was an odor that I couldn't tolerate”*
**Size-Overall**3%
*“A bit smaller than I wanted”*
**Color**2%
*“color is fading”*
### **Top return reasons **
**Leak-Proof**17%
**Product Condition**16%
**Advertised Vs Actual Product**14%
**Functionality-Overall**12%
**Size-Overall**9%
**Pest/Insect Control**5%
**Material Quality**3%
**Value For Money**3%
**Thin**2%
**Color**2%
## **Common questions**
- **Is go away door mat profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the go away door mat niche?**
- 29 brands and 56 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in go away door mat?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Quality-Overall. The return rate is 1.3%.
- **When does demand for go away door mat peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the go away door mat niche?**
- Listings span $9.91–$38.95; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.
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