---
title: "gnomes — $1.4M/yr Amazon United States Niche, Score 72/100 - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/gnomes"
last_updated: "2026-07-20T21:13:33.232Z"
locale: en
meta:
description: "gnomes clears our launch bar: a $1.4M/yr market growing +61.9% this quarter with returns at 1.2%. Data updated Jul 2026."
"og:description": "gnomes clears our launch bar: a $1.4M/yr market growing +61.9% this quarter with returns at 1.2%. Data updated Jul 2026."
"og:title": "gnomes — $1.4M/yr Amazon United States Niche, Score 72/100 - Flapen"
---
# **gnomes**
**Launch it**
A $1.4M/yr market growing +61.9% this quarter with returns at 1.2% — clears our launch bar.
Market size 84Growth 76Conversion 24Competition 90Returns 92Price range 73Avg price 90Brand share 96Review moat 66Quality gap 23
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.96**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 3.4M searches
**Growth**
**Great****+61.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.48–$38.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****879.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, gnomes is a $1.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 72/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Launch success**
- **44%**
- 12 of 27 new (360d)
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#401**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **183 days**
## **Competition**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**69 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**31%**
Top 20: 68%
**Top-5 click share**
**25%**
Top 20: 56%
**Open market**
**65%**
- Generic12% - SOWSUN6% - Acgarten5% - twinbling5% - Pohabery5% - TERESA'S COLLECTIONS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.9% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/gnomes/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$28K4%$55K6%$83K8%$110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 89 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Middle Finger Gnome Statue 7.8in Naughty Garden Gnome Statue Decoration and Lawn Ornament - Funny Garden Gnomes for Outdoor or Home Decor**Generic**$20.39**4.8★633 rev](https://www.amazon.com/dp/B0D25QMXJT) [2**SOWSUN Garden Gnomes Statues Yard Decorations Outdoor Garden Decor 14 Dinosaur Gnomes Garden Statues Patio Lawn Ornament Gardening Gifts for Women for Housewarming**SOWSUN**$32.35**4.6★2,911 rev](https://www.amazon.com/dp/B08RW36H21) [3**Acgarten Solar Funny Garden Gnome Statue: Outdoor Lights Decorations**Acgarten**$29.75**4.8★381 rev](https://www.amazon.com/dp/B0DG292DJ7) [4**Drinking Coffee Faceless Garden Gnome Statue Decoration 7.1 Figurine Ornament for Indoor Outdoor Home Patio Yard Lawn**Generic**$23.50**4.7★623 rev](https://www.amazon.com/dp/B0CL37WCBV) [5**MINICAR Funny Drunk Garden Gnome Statue 9.5 Inch - Indoor Home Office Figurine Decor Outdoor Yard Lawn Patio Sculpture Decoration Naughty Gifts for Women Men Blue**MINICAR**$17.54**4.7★1,238 rev](https://www.amazon.com/dp/B099F5QBCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEKSON 4th of July Decorations Patriotic Gnomes 250 Anniversary USA Merchandise Red White and Blue Independence Day Home Table Decor 1776-2026 Indoor American Gnome Set of 2**LEKSON**$20.92**72 rev2mo ago](https://www.amazon.com/dp/B0GXWGHTNR) [**VOOKRY Solar Garden Gnome Statues Outdoor Gnome with Firefly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Christmas Garden Figurines for Yard Decor Patio Porch Lawn Ornaments**VOOKRY**$35.52**14 rev3mo ago](https://www.amazon.com/dp/B0GX1CNYTB) [**Brightown-Solar-Gnome-Garden-Decor-Statue with 36 LED Lights Hand-Painted Resin IP65 Waterproof Outdoor Decor for Patio Lawn & Yard Decorations Unique Mothers Day Gifts for Mom**Brightown**$33.46**116 rev3mo ago](https://www.amazon.com/dp/B0GGBMDT6K) [**Bezseili Garden Gnome Outdoor Sunflower Faceless Gnome Statue - Funny Garden Decor for Patio Lawn Yard Balcony Indoor Home Office Shelves Figurines Ornament Decorations Mom Grandma Sisters Gifts**Bezseili**$19.16**25 rev4mo ago](https://www.amazon.com/dp/B0GL9618ZL) [**Solar Garden Gnome Statues Outdoor Fishing Gnome with Butterfly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Garden Figurines for Yard Decor Patio Porch Lawn Ornaments**stadeco**$38.57**171 rev5mo ago](https://www.amazon.com/dp/B0GKDKL7RK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOOKRY Solar Garden Gnome Statues Outdoor Gnome with Firefly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Christmas Garden Figurines for Yard Decor Patio Porch Lawn Ornaments**VOOKRY**$35.52**4.9★**▲ 209%**](https://www.amazon.com/dp/B0GX1CNYTB) [**Gift Boutique Solar Garden Gnome Statue with Lantern Stacked Gnomes Outdoor Decor Lighted Yard Lawn Patio Decoration Whimsical Resin Figurine Home Accent**Gift Boutique**$20.70**4.6★**▲ 208%**](https://www.amazon.com/dp/B0G73XFM8F) [**LEKSON 4th of July Decorations Patriotic Gnomes 250 Anniversary USA Merchandise Red White and Blue Independence Day Home Table Decor 1776-2026 Indoor American Gnome Set of 2**LEKSON**$20.92**5.0★**▲ 207%**](https://www.amazon.com/dp/B0GXWGHTNR) [**Brightown-Solar-Gnome-Garden-Decor-Statue with 36 LED Lights Hand-Painted Resin IP65 Waterproof Outdoor Decor for Patio Lawn & Yard Decorations Unique Mothers Day Gifts for Mom**Brightown**$33.46**4.7★**▲ 171%**](https://www.amazon.com/dp/B0GGBMDT6K) [**Solar Garden Gnome Statues Outdoor Fishing Gnome with Butterfly Solar Lights Waterproof Birthday Gifts for Mom Women Mothers Day Garden Figurines for Yard Decor Patio Porch Lawn Ornaments**stadeco**$38.57**4.4★**▲ 170%**](https://www.amazon.com/dp/B0GKDKL7RK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The build quality is solid”*
**Gifting Purpose**12%
*“Funny gift”*
**Advertised Vs Actual Product**9%
*“Better than I expected”*
**Size-Overall**7%
*“Very nice fit”*
**Color**7%
*“Love the color”*
**Brightness/Shine/Glow**6%
*“The light is bright”*
**Design-Overall**5%
*“it looks great”*
**Value For Money**5%
*“Great value”*
**Fun/Entertainment Experience**3%
*“So much fun”*
**Strength**2%
*“The resin material feels sturdy”*
### **What buyers complain about **
**Size-Overall**43%
*“TOO SMALL”*
**Durability**5%
*“Breaks easily”*
**Value For Money**4%
*“They look more expensive than the cost”*
**Brightness/Shine/Glow**4%
*“No Glow”*
**Quality-Overall**4%
*“cheap quality”*
**Functionality-Overall**2%
*“Doesnt work”*
**Paint Quality**2%
*“Poor quality painting”*
**Advertised Vs Actual Product**2%
*“Not like the picture”*
**Weight Heavy**2%
*“It is too front heavy and falls off”*
**Strength**1%
*“easily breakable”*
### **Top return reasons **
**Size-Overall**44%
**Defective Material/Parts**22%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Quality-Overall**4%
**Paint Quality**2%
**Brightness/Shine/Glow**2%
**Value For Money**2%
**Color**1%
**Durability**1%
## **Common questions**
- **Is gnomes profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 89 tracked products. 12 of 27 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Launch it (72/100).
- **How competitive is the gnomes niche?**
- 69 brands and 83 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in gnomes?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.
- **When does demand for gnomes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the gnomes niche?**
- Listings span $6.48–$38.57; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.
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