---
title: "Ghost Kit — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/ghost-kit"
last_updated: "2026-08-11T07:36:29.966Z"
locale: en
meta:
  description: "Niche score 40/100 · $19K/yr market · 62K searches/yr · $34.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $19K/yr market · 62K searches/yr · $34.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Ghost Kit — $19K/yr Amazon US Niche (2026) - Flapen"
---

# **ghost kit**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 88Conversion 11Competition 0Returns 32Price range 95Avg price 95Brand share 0Review moat 88Quality gap 80

**Avg price**

**Incredible****$34.58**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.17–$45.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+91.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****240.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$19K**

$19K/yr · 62K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon United States niche tracking, ghost kit is a $19K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **ghost kit market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**1K–1K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$35K–$43K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#7,032**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**67%**</dd>

<dt>**Out of stock**</dt><dd>**24.1%**</dd>

<dt>**Avg brand age**</dt><dd>**15 months**</dd>

<dt>**Avg seller age**</dt><dd>**274 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**100%**

Top 20: 100%

**Open market**

**0%**

- ORIENTAL CHERRY39% - FestalMart18% - FunouHome16% - AYGXU14% - GlexpFesti14%

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — +91.6% search growth over the last 90 days.

150K100KSpike '24Holiday '24Spike '25 seasonSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovJan

Peak months: Nov, Dec · busiest ÷ quietest = 1174.9×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/ghost-kit/trend)

## **Top ghost kit search terms**

- **light up ghost kit**21K/yr+40.5%0.2% conv. - **ghost kits**4K/yr+11.6%0.0% conv. - **diy ghost kit**6K/yr+507.1%0.6% conv. - **front porch ghost**3K/yr>1,000%0.0% conv. - **yard ghosts**6K/yr+317.9%0.0% conv. - **yard ghost**3K/yr+470.6%0.0% conv. - **ghost yard decorations**8K/yr+154.1%0.0% conv. - **dancing ghosts outdoor**8K/yr+522.2%0.0% conv. - **lit ghosts for porch**3K/yr-33.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/ghost-kit/search-terms)

## **Top ghost kit products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door](https://m.media-amazon.com/images/I/51dJu+8WLvL.jpg)**Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door**ORIENTAL CHERRY**$45.80**4.8★7 rev](https://www.amazon.com/dp/B0GX82FP54) [2![ORIENTAL CHERRY Halloween Decor - Halloween Decorations Indoor - Set of 3 DIY Spooky Ghosts Crafts - Scary Ghost for Indoor Party Home Table Room Kitchen Office](https://m.media-amazon.com/images/I/51WINF0jJ3L.jpg)**ORIENTAL CHERRY Halloween Decor - Halloween Decorations Indoor - Set of 3 DIY Spooky Ghosts Crafts - Scary Ghost for Indoor Party Home Table Room Kitchen Office**ORIENTAL CHERRY**$18.17**4.4★115 rev](https://www.amazon.com/dp/B0D3DYWWRW) [3![Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace](https://m.media-amazon.com/images/I/41cF0QpNjLL.jpg)**Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace**FestalMart**$29.28**4.2★98 rev](https://www.amazon.com/dp/B0F6SPBFS1) [4![Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor](https://m.media-amazon.com/images/I/51klgLy+rwL.jpg)**Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor**FunouHome**$37.09**4.2★183 rev](https://www.amazon.com/dp/B0GY7M4KBW) [5![2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn](https://m.media-amazon.com/images/I/51HbMKJoVeL.jpg)**2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn**AYGXU**$41.27**4.1★1,007 rev](https://www.amazon.com/dp/B0D3T94XJN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor](https://m.media-amazon.com/images/I/51klgLy+rwL.jpg)**Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor**FunouHome**$37.09**183 rev2mo ago](https://www.amazon.com/dp/B0GY7M4KBW) [![Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door](https://m.media-amazon.com/images/I/51dJu+8WLvL.jpg)**Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door**ORIENTAL CHERRY**$45.80**7 rev3mo ago](https://www.amazon.com/dp/B0GX82FP54) [![2 Pack Halloween Ghosts Outdoor Spooky Ghost Decorations Outside 36 & 18 Tall White Light Timer Function Standing Scary Light Up Ghost Kit for Porch Courtyard Party Haunted Houses (White)](https://m.media-amazon.com/images/I/517w5ejPKJL.jpg)**2 Pack Halloween Ghosts Outdoor Spooky Ghost Decorations Outside 36 & 18 Tall White Light Timer Function Standing Scary Light Up Ghost Kit for Porch Courtyard Party Haunted Houses (White)**GlexpFesti**$35.84**33 rev1y ago](https://www.amazon.com/dp/B0FFL4R5MY) [![Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace](https://m.media-amazon.com/images/I/41cF0QpNjLL.jpg)**Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace**FestalMart**$29.28**98 rev1y ago](https://www.amazon.com/dp/B0F6SPBFS1) [![2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn](https://m.media-amazon.com/images/I/51HbMKJoVeL.jpg)**2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn**AYGXU**$41.27**1,007 rev2y ago](https://www.amazon.com/dp/B0D3T94XJN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door](https://m.media-amazon.com/images/I/51dJu+8WLvL.jpg)**Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door**ORIENTAL CHERRY**$45.80**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GX82FP54) [![Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor](https://m.media-amazon.com/images/I/51klgLy+rwL.jpg)**Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor**FunouHome**$37.09**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0GY7M4KBW) [![ORIENTAL CHERRY Halloween Decor - Halloween Decorations Indoor - Set of 3 DIY Spooky Ghosts Crafts - Scary Ghost for Indoor Party Home Table Room Kitchen Office](https://m.media-amazon.com/images/I/51WINF0jJ3L.jpg)**ORIENTAL CHERRY Halloween Decor - Halloween Decorations Indoor - Set of 3 DIY Spooky Ghosts Crafts - Scary Ghost for Indoor Party Home Table Room Kitchen Office**ORIENTAL CHERRY**$18.17**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0D3DYWWRW) [![Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace](https://m.media-amazon.com/images/I/41cF0QpNjLL.jpg)**Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace**FestalMart**$29.28**4.2★**▲ 76%**](https://www.amazon.com/dp/B0F6SPBFS1) [![2 Pack Halloween Ghosts Outdoor Spooky Ghost Decorations Outside 36 & 18 Tall White Light Timer Function Standing Scary Light Up Ghost Kit for Porch Courtyard Party Haunted Houses (White)](https://m.media-amazon.com/images/I/517w5ejPKJL.jpg)**2 Pack Halloween Ghosts Outdoor Spooky Ghost Decorations Outside 36 & 18 Tall White Light Timer Function Standing Scary Light Up Ghost Kit for Porch Courtyard Party Haunted Houses (White)**GlexpFesti**$35.84**3.7★**▼ 29%**](https://www.amazon.com/dp/B0FFL4R5MY)

**~~View all trending →~~**

## **What buyers say about ghost kit**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**17%

*“Easy to assemble”*

**Adjustability/Rotatability/Reclining**13%

*“I like that I can adjust the height depending on where I place them”*

**Value For Money**11%

*“not a bad price”*

**Recycle/Reuse**9%

*“Its a Halloween decoration you can reuse for years”*

**Size-Overall**9%

*“Perfect size and they looked so cute”*

**Brightness/Shine/Glow**9%

*“the soft glowing LED lights give them a friendly”*

**Suitable For Indoor**6%

*“not-too-scary look that works well for family spaces”*

**Storage Capacity**5%

*“the ghost is really easy to storage for next year”*

**Ease Of Use**4%

*“Overall, these are simple”*

**Quality-Overall**3%

*“Good quality and value for the money”*

### **What buyers complain about **

**Weight Heavy**33%

*“Its okay... Very top heavy, falls over fairly easily”*

**Maintenance And Repair**17%

*“will have to be replaced”*

**Strength**8%

*“is super delicate”*

**Assembly/Installation**8%

*“I didnt want to fully put these together because once they are together its harder to store them until October”*

**Durability**8%

*“They blew over everyday just from walking by them”*

**Brightness/Shine/Glow**8%

*“the lights are not placed in good spots”*

### **Top return reasons **

**Quality-Overall**25%

**Assembly/Installation**21%

**Size-Overall**21%

**Design-Overall**8%

**Product Condition**8%

**Value For Money**8%

**Advertised Vs Actual Product**8%

## **Common questions**

<dl>

<dt>**Is ghost kit profitable to sell on Amazon United States?**</dt><dd>The niche generates $19K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +91.6%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the ghost kit niche?**</dt><dd>5 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in ghost kit?**</dt><dd>Top complaints mined from reviews: Weight Heavy, Maintenance And Repair, Strength. The return rate is 4.5%.</dd>

<dt>**When does demand for ghost kit peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 1174.9× the quietest.</dd>

<dt>**What does it cost to enter the ghost kit niche?**</dt><dd>Listings span $18.17–$45.80; the average listing price is $34.58 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.</dd>

</dl>

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