---
title: "Gas Grill Griddle Insert — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/gas-grill-griddle-insert"
last_updated: "2026-08-06T00:35:15.302Z"
locale: en
meta:
description: "Niche score 47/100 · $25K/yr market · 81K searches/yr · $65.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $25K/yr market · 81K searches/yr · $65.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gas Grill Griddle Insert — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **gas grill griddle insert**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 95Conversion 6Competition 56Returns 41Price range 52Avg price 88Brand share 53Review moat 33Quality gap 47
**Growth**
**Incredible****+120.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$65.55**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$19.70–$173.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,218.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$25K**
$25K/yr · 81K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gas grill griddle insert is a $25K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gas grill griddle insert market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**22%**
- Utheer22% - Lodge22% - Uniflasy14% - BBQ Future8% - QuliMetal7% - EWFEN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +120.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/gas-grill-griddle-insert/trend)
## **Top gas grill griddle insert search terms**
- **griddle insert for gas grill**30K/yr+126.7%0.5% conv. - **grill plates**9K/yr+181.3%0.9% conv. - **universal griddle insert for gas grill**8K/yr+171.6%0.6% conv. - **charcoal griddle**5K/yr+83.5%0.3% conv. - **blackstone griddle topper for grill**4K/yr+169.3%0.8% conv. - **hibachi grill top**5K/yr+54.3%0.8% conv. - **gas grill flat top**4K/yr+73.8%0.6% conv. - **grill insert for outdoor grill**4K/yr+70.0%0.5% conv. - **steelmade flat top for outdoor grill**4K/yr+243.5%0.4% conv. - **flat top grill insert**3K/yr+120.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/gas-grill-griddle-insert/search-terms)
## **Top gas grill griddle insert products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lodge Reversible Cast Iron Grill/Griddle Pan 16.75 x 9.5 - Pre-Seasoned Dual-Sided Double Burner for BBQ Eggs Pancakes Burgers - PFAS Free Cookware - Flat Top Plate for Oven Grill & Campfire**Lodge**$38.46**4.5★27,563 rev](https://www.amazon.com/dp/B002CMLTXG) [2**Utheer 25 x 16 Pre-Seasoned Nonstick Cast Iron Griddle for Gas & Charcoal Grills Universal Flat Top with Grease Groove Reinforced Ridges & High Sidewalls Great for Parties Camping & Tailgating**Utheer**$84.65**4.4★2,811 rev](https://www.amazon.com/dp/B09Z6K4SSJ) [3**BBQ Future Universal Cast Iron Griddle for Gas Grill with Spatula Set 23 x 16 Pre-Seasoned Nonstick Griddle Insert Large BBQ Flat Top Plate for All Gas/Electric Grill Stove Top and more**BBQ Future**$83.39**4.5★224 rev](https://www.amazon.com/dp/B0DDQ18389) [4**Cast Iron Griddle for Gas Grill Nanoceramic Nonstick Flat Top Griddle Insert for Outdoor Gas Grill 17 x 13 Flat Top Plate for Weber Nexgrill Charbroil Grills Plancha Para Cocinar**Uniflasy**$65.18**4.4★2,334 rev](https://www.amazon.com/dp/B0DJ2Q12XH) [5**Utheer Cast Iron Griddle Pre-Seasoned Nonstick 17 x 13 in Flat Top**Utheer**$66.53**4.4★2,811 rev](https://www.amazon.com/dp/B09Z6JCGQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hisencn 25x16 Flat Top Griddle for Gas Grill and Stove 4-5 Burner Grills**Hisencn**$78.51**885 rev6mo ago](https://www.amazon.com/dp/B0GDZZMMX3) [**Cast Iron Griddle Gas Grill Pan Insert for Weber Charbroil Nexgrill Replacement Parts Universal Stove Top Flat Charcoal Cooking Plate Outdoor Camp Tailgating Teppanyaki Accessory 17 x 13**Unidanho**$57.23**103 rev7mo ago](https://www.amazon.com/dp/B0GCFFMWCV) [**BLUES GRILL PARTS 25 x 16 Cast Iron Flat Top Griddle - 23lb Heavy Duty - Oil Coating Non-Toxic - High Sidewalls Universal Grill Insert Fits Gas/Charcoal/Electric Grills for Weber Charbroil Nexgrill**BLUES GRILL PARTS**$72.13**67 rev8mo ago](https://www.amazon.com/dp/B0G2468PKF) [**EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire**EWFEN**$19.70**428 rev11mo ago](https://www.amazon.com/dp/B0FMYN4YB9) [**Utheer 23 x 16 Cast Iron Griddle for Gas Grill and Stove Top Universal Flat Top Griddle with Pre-Seasoned Nonstick Coating X-Shaped Reinforced Ridges Perfect for Healthy Cooking Parties Camping**Utheer**$77.98**192 rev1y ago](https://www.amazon.com/dp/B0DP76V55H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cast Iron Griddle Gas Grill Pan Insert for Weber Charbroil Nexgrill Replacement Parts Universal Stove Top Flat Charcoal Cooking Plate Outdoor Camp Tailgating Teppanyaki Accessory 17 x 13**Unidanho**$57.23**4.4★**▲ 105%**](https://www.amazon.com/dp/B0GCFFMWCV) [**Updated 25 x 16 Cast Iron Griddle for Gas Grill Nonstick Nanoceramic Stove Top Griddle for Gas Stove Pre-Seasoned Flat Top Plate Insert for Outdoor Gas Grill Camping Tailgating Parties**QuliMetal**$78.41**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DJ2ZH9W7) [**BLUES GRILL PARTS 25 x 16 Cast Iron Flat Top Griddle - 23lb Heavy Duty - Oil Coating Non-Toxic - High Sidewalls Universal Grill Insert Fits Gas/Charcoal/Electric Grills for Weber Charbroil Nexgrill**BLUES GRILL PARTS**$72.13**4.1★**▲ 75%**](https://www.amazon.com/dp/B0G2468PKF) [**Utheer 17 x 13 Ceramic Nonstick Flat Top Griddle for Gas Grill and Stove**Utheer**$59.29**4.5★**▲ 72%**](https://www.amazon.com/dp/B0DJ2XF8DZ) [**Hisencn 25x16 Flat Top Griddle for Gas Grill and Stove 4-5 Burner Grills**Hisencn**$78.51**4.5★**▲ 64%**](https://www.amazon.com/dp/B0GDZZMMX3)
**~~View all trending →~~**
## **What buyers say about gas grill griddle insert**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good Quality for Everyday Use”*
**Ease Of Cleaning**10%
*“Clean up is easy”*
**Grilling**10%
*“Love the grill trays”*
**Size-Overall**8%
*“Fits perfectly”*
**Weight Heavy**6%
*“Nice and heavy, good quality”*
**Value For Money**6%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“Works as intended”*
**Strength**5%
*“They are sturdy”*
**Cooking Experience**3%
*“Great for cooking”*
**Heating**3%
*“It heats evenly”*
### **What buyers complain about **
**Weight Heavy**12%
*“Way too heavy”*
**Rusts/Corrodes**9%
*“Rust”*
**Size-Overall**8%
*“too small”*
**Durability**5%
*“Easy to break”*
**Adhesion/Stickiness**5%
*“Non stick was gone after first use”*
**Heating**4%
*“so temp is a little lower”*
**Quality-Overall**4%
*“Maybe not as great as I first thought”*
**Ease Of Cleaning**3%
*“Impossible to cook on and clean”*
**De-Grease**2%
*“The one downside is the small grease catcher fills up quickly”*
**Grilling**2%
*“not fit right on my grill”*
### **Top return reasons **
**Size-Overall**48%
**Weight Heavy**10%
**Grilling**9%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Rusts/Corrodes**4%
**Adhesion/Stickiness**2%
**Heating**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is gas grill griddle insert profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +120.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the gas grill griddle insert niche?**
- 14 brands and 55 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in gas grill griddle insert?**
- Top complaints mined from reviews: Weight Heavy, Rusts/Corrodes, Size-Overall. The return rate is 3.7%.
- **When does demand for gas grill griddle insert peak?**
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the gas grill griddle insert niche?**
- Listings span $19.70–$173.58; the average listing price is $65.55 (sweet spot $15–$100). The average incumbent carries 3,219 reviews — the moat a new listing must climb.
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