---
title: "Gas Fireplace Valve — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/gas-fireplace-valve"
last_updated: "2026-08-10T20:28:53.713Z"
locale: en
meta:
  description: "Niche score 40/100 · $68K/yr market · 19K searches/yr · $75.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $68K/yr market · 19K searches/yr · $75.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Gas Fireplace Valve — $68K/yr Amazon US Niche (2026) - Flapen"
---

# **gas fireplace valve**

**Skip it**

Soft demand (-62.4% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 56Competition 46Returns 24Price range 69Avg price 84Brand share 61Review moat 92Quality gap 45

**Review moat**

**Great****157.14**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$75.62**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$19.47–$136.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****5.2%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$68K**

$68K/yr · 19K searches

**Growth**

**Bad****-62.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, gas fireplace valve is a $68K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **gas fireplace valve market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**250–500**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$19K–$38K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**4.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#20,501**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**93%**</dd>

<dt>**Out of stock**</dt><dd>**11.0%**</dd>

<dt>**Avg brand age**</dt><dd>**60 months**</dd>

<dt>**Avg seller age**</dt><dd>**180 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**68%**

Top 20: 100%

**Top-5 click share**

**58%**

Top 20: 100%

**Open market**

**22%**

- Durablow21% - Midwest Hearth14% - Skyflame12% - Americangaslogs11% - MARGAR10% - Robertshaw9%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -62.4% search growth over the last 90 days.

1K600Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/gas-fireplace-valve/trend)

## **Top gas fireplace valve search terms**

- **fireplace gas valve**8K/yr-65.3%2.5% conv. - **gas fireplace valve**7K/yr-59.5%1.1% conv. - **millivolt gas valve**4K/yr-60.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/gas-fireplace-valve/search-terms)

## **Top gas fireplace valve products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Durablow DV970A-NG Millivolt Gas Valve Replacement for Dexen Dexin Robertshaw HHT 6003 Series 200-D (No Turndown Natural Gas 3/8 Inlet 3/8 Outlet) DV970A-NG](https://m.media-amazon.com/images/I/41JItxuBPXL.jpg)**Durablow DV970A-NG Millivolt Gas Valve Replacement for Dexen Dexin Robertshaw HHT 6003 Series 200-D (No Turndown Natural Gas 3/8 Inlet 3/8 Outlet) DV970A-NG**Durablow**$82.46**4.3★75 rev](https://www.amazon.com/dp/B0BCJ3LDJS) [2![0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU](https://m.media-amazon.com/images/I/51Hn1s9xj+L.jpg)**0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU**MARGAR**$136.29**4.9★12 rev](https://www.amazon.com/dp/B0FZTG6TJ8) [3![Robertshaw 710-502 Millivolt 70 000 BTU Capacity Gas Valve](https://m.media-amazon.com/images/I/41meXSdH2EL.jpg)**Robertshaw 710-502 Millivolt 70 000 BTU Capacity Gas Valve**Robertshaw**$106.32**4.7★241 rev](https://www.amazon.com/dp/B003U4KI4G) [4![Fire Pit Gas Valve Kit | 1/2 NPT | CSA Certified Solid Brass Ball Valve Flat Black Flange & 8 Key | Natural Gas & Propane | Indoor/Outdoor](https://m.media-amazon.com/images/I/3180Dq-mrEL.jpg)**Fire Pit Gas Valve Kit | 1/2 NPT | CSA Certified Solid Brass Ball Valve Flat Black Flange & 8 Key | Natural Gas & Propane | Indoor/Outdoor**Midwest Hearth**$32.51**4.6★356 rev](https://www.amazon.com/dp/B0722W787F) [5![Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Flat Black](https://m.media-amazon.com/images/I/31FocpMHLmL.jpg)**Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Flat Black**Skyflame**$23.40**4.7★567 rev](https://www.amazon.com/dp/B0791DMSN3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets](https://m.media-amazon.com/images/I/418-li0yo+L.jpg)**0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets**Modoo**$130.98**0 rev5mo ago](https://www.amazon.com/dp/B0GKNPXDHV) [![Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)](https://m.media-amazon.com/images/I/31LpO8hDlAL.jpg)**Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)**Americangaslogs**$128.37**0 rev6mo ago](https://www.amazon.com/dp/B0GCDJ448J) [![0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU](https://m.media-amazon.com/images/I/51Hn1s9xj+L.jpg)**0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU**MARGAR**$136.29**12 rev8mo ago](https://www.amazon.com/dp/B0FZTG6TJ8) [![Americangaslogs Gas Fireplace Valve Manual Safety Pilot Control System for Gas Log Sets Compatible with Natural Gas & Propane Includes Heat Shield and Pilot Kit (Manual Silvery)](https://m.media-amazon.com/images/I/41RAVSCLXJL.jpg)**Americangaslogs Gas Fireplace Valve Manual Safety Pilot Control System for Gas Log Sets Compatible with Natural Gas & Propane Includes Heat Shield and Pilot Kit (Manual Silvery)**Americangaslogs**$86.86**14 rev1y ago](https://www.amazon.com/dp/B0DWF1CPZC) [![Hicello Replacement for Robertshaw 700-506 Millivolt Gas Valve - 700 Series 200 000 BTU/H Fast Opening Compatible with Natural Gas Water Heaters Furnaces & Commercial Gas Fryers](https://m.media-amazon.com/images/I/41TiA+LUCqL.jpg)**Hicello Replacement for Robertshaw 700-506 Millivolt Gas Valve - 700 Series 200 000 BTU/H Fast Opening Compatible with Natural Gas Water Heaters Furnaces & Commercial Gas Fryers**Hicello**$94.17**32 rev2y ago](https://www.amazon.com/dp/B0D9GSQG9W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets](https://m.media-amazon.com/images/I/418-li0yo+L.jpg)**0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets**Modoo**$130.98**0.0★**▲ 451%**](https://www.amazon.com/dp/B0GKNPXDHV) [![0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU](https://m.media-amazon.com/images/I/51Hn1s9xj+L.jpg)**0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU**MARGAR**$136.29**4.9★**▲ 438%**](https://www.amazon.com/dp/B0FZTG6TJ8) [![Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)](https://m.media-amazon.com/images/I/31LpO8hDlAL.jpg)**Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)**Americangaslogs**$128.37**0.0★**▲ 348%**](https://www.amazon.com/dp/B0GCDJ448J) [![Onlyfire 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace Polished Chrome Flange and 3 Inch Key](https://m.media-amazon.com/images/I/41eLEVet7PL.jpg)**Onlyfire 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace Polished Chrome Flange and 3 Inch Key**onlyfire**$19.47**4.6★**▲ 134%**](https://www.amazon.com/dp/B01LA8DH4Q) [![Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Chromed](https://m.media-amazon.com/images/I/31R4rYtSYVL.jpg)**Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Chromed**Skyflame**$20.56**4.7★**▲ 81%**](https://www.amazon.com/dp/B078Z5GGJC)

**~~View all trending →~~**

## **What buyers say about gas fireplace valve**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**28%

*“A well made product”*

**Size-Overall**18%

*“Good fit”*

**Efficiency**16%

*“Works for many applications at reasonable price”*

**Value For Money**8%

*“a good value”*

**Heating**5%

*“this is a fantastic way to bring older wall heaters into the modern age”*

**Leak-Proof**5%

*“Gas leaks are seriously no joke”*

**Ease Of Use**5%

*“Fast and easy”*

**Advertised Vs Actual Product**4%

*“it works exactly as it should”*

**Maintenance And Repair**3%

*“Great replacement tool”*

**Functionality-Overall**3%

*“It worked fine after I got it wired up”*

### **What buyers complain about **

**Compatibility-Overall**25%

*“To be fair I don't see any compatibility claims here on their Amazon site”*

**Functionality-Overall**25%

*“Doesnt work”*

**Quality-Overall**25%

*“Junk”*

**Ease Of Use**13%

*“It was a little bit of a struggle”*

### **Top return reasons **

**Size-Overall**42%

**Defective Material/Parts**11%

**Functionality-Overall**10%

**Advertised Vs Actual Product**9%

**Compatibility-Overall**5%

**Value For Money**4%

**Product Condition**3%

**Leak-Proof**3%

**Heating**2%

**Color**2%

## **Common questions**

<dl>

<dt>**Is gas fireplace valve profitable to sell on Amazon United States?**</dt><dd>The niche generates $68K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (40/100).</dd>

<dt>**How competitive is the gas fireplace valve niche?**</dt><dd>10 brands and 44 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.</dd>

<dt>**What do buyers complain about in gas fireplace valve?**</dt><dd>Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.</dd>

<dt>**When does demand for gas fireplace valve peak?**</dt><dd>Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.</dd>

<dt>**What does it cost to enter the gas fireplace valve niche?**</dt><dd>Listings span $19.47–$136.29; the average listing price is $75.62 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.</dd>

</dl>

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