---
title: "Garden Tray — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/garden-tray"
last_updated: "2026-08-10T18:44:14.939Z"
locale: en
meta:
description: "Niche score 49/100 · $29K/yr market · 69K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $29K/yr market · 69K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Garden Tray — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **garden tray**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 25Competition 73Returns 96Price range 82Avg price 90Brand share 84Review moat 46Quality gap 35
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.16**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.25–$60.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,913.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$29K**
$29K/yr · 69K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, garden tray is a $29K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **garden tray market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**51%**
Top 20: 98%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**42%**
- VUWEZ18% - Gardzen9% - RooTrimmer9% - Living Whole Foods8% - Mr. Pen7% - Yield Lab7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/garden-tray/trend)
## **Top garden tray search terms**
- **garden tray**19K/yr+3.1%2.0% conv. - **gardening tray**8K/yr+16.8%2.8% conv. - **nursery trays**7K/yr-4.9%3.2% conv. - **nursery trays for plants**8K/yr-37.5%2.8% conv. - **nursery tray**6K/yr-34.8%1.6% conv. - **garden trays for plants**4K/yr+24.6%2.8% conv. - **succulent propagation tray**4K/yr+95.1%1.1% conv. - **plug trays**3K/yr-34.8%1.0% conv. - **plant flats**3K/yr-25.7%2.5% conv. - **50 cell seed starting trays**4K/yr-58.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/garden-tray/search-terms)
## **Top garden tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VUWEZ Plant Saucer Growing Tray Seed Starter Tray Rectangular Heavy Sturdy Plastic Plant Drainage Saucers Plant Drip Trays for Pots Seed Starter Growing Trays (11 x 9 inch 2 Pack)**VUWEZ**$9.30**4.6★464 rev](https://www.amazon.com/dp/B0D4DL2L2C) [2**10 Plant Growing Trays (No Drain Holes) - 20 x 10 - Perfect Garden Seed Starter Grow Trays: for Seedlings Indoor Gardening Growing Microgreens Wheatgrass & More - Soil or Hydroponic**Living Whole Foods**$23.98**4.4★6,830 rev](https://www.amazon.com/dp/B0058PTK6M) [3**Yield Lab 10x20 Inch Black Plastic 10 Pack Plant Propagation Tray Growing Trays for Garden Planting Seedling Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes**Yield Lab**$25.32**4.3★1,966 rev](https://www.amazon.com/dp/B00UW2U27W) [4**Mr. Pen- Seed Starter Trays 5 Pack 17x10x2.4**Mr. Pen**$16.90**4.5★1,424 rev](https://www.amazon.com/dp/B09H4JNWKL) [5**Defemim Garden Tidy Tray Multifunctional One Piece Potting Tray for Seeding Mixing Growing and Pot Storage Succulent and Cactus Soil Potting Mix Tray 23x16.4x4.3 Green**Defemim**$29.37**4.8★128 rev](https://www.amazon.com/dp/B0CQNNDRDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BBR Tuning 10x20 Inch Black 10 Pack Plant Black Propagation Tray Growing Trays for Seedling Garden Planting Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes**BBR Tuning**$17.76**20 rev3mo ago](https://www.amazon.com/dp/B0GTX8TJ5N) [**EXTYQWC 10 Plant Growing Trays Plant Tray Seed Tray Seedling Tray Propagation Tray Plant Trays for Seedlings Planting Trays Seedling Starter Tray(No Drain Holes)**EXTYQWC**$18.47**116 rev6mo ago](https://www.amazon.com/dp/B0G8LMXLB7) [**Sckee Upgraded 10 Pack Plant Growing Trays Seed Starting Tray Microgreens Growing Trays Seedling Plant Germination Starter Tray Transplant Fodder Flats No Holes No Leakage Reusable (1015)**Sckee**$17.73**275 rev10mo ago](https://www.amazon.com/dp/B0FPR32NNZ) [**ZAVOOS 6 Pack Nursery Potting Trays Plastic Seedling Starter Tray with No Drain Holes Easy Watering Flat Garden Plant Growing Tray for Indoor Greenhouse Germination 17.3 x 11.6 x 1.3**ZAVOOS**$23.67**44 rev1y ago](https://www.amazon.com/dp/B0DP4ZK6V7) [**Gardzen 10 Pack Seed Trays Reusable Plant Grow Trays Ideal for Seed Starting Microgreens Indoor Gardening and Greenhouse Nurseries - No Drain Holes 14.5x9**Gardzen**$17.62**699 rev1y ago](https://www.amazon.com/dp/B0DKFM5G8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BBR Tuning 10x20 Inch Black 10 Pack Plant Black Propagation Tray Growing Trays for Seedling Garden Planting Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes**BBR Tuning**$17.76**3.9★**▲ 212%**](https://www.amazon.com/dp/B0GTX8TJ5N) [**Sckee Upgraded 10 Pack Plant Growing Trays Seed Starting Tray Microgreens Growing Trays Seedling Plant Germination Starter Tray Transplant Fodder Flats No Holes No Leakage Reusable (1015)**Sckee**$17.73**4.5★**▲ 159%**](https://www.amazon.com/dp/B0FPR32NNZ) [**Yield Lab 10x20 Inch Black Plastic 10 Pack Plant Propagation Tray Growing Trays for Garden Planting Seedling Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes**Yield Lab**$25.32**4.3★**▲ 83%**](https://www.amazon.com/dp/B00UW2U27W) [**EXTYQWC 10 Plant Growing Trays Plant Tray Seed Tray Seedling Tray Propagation Tray Plant Trays for Seedlings Planting Trays Seedling Starter Tray(No Drain Holes)**EXTYQWC**$18.47**4.5★**▲ 56%**](https://www.amazon.com/dp/B0G8LMXLB7) [**Feyvdzv 6 Inch 4 Pack Square Plant Saucer Plant Trays for Pots Plant Saucers for Indoors and Outdoors Water Catcher Tray 8 10 12 14 16 18 20 inch Seed Starting Tray Growing Trays (6-Black)**Feyvdzv**$6.25**4.6★**▲ 45%**](https://www.amazon.com/dp/B0DC3ZPMCH)
**~~View all trending →~~**
## **What buyers say about garden tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**17%
*“Great product for starting seeds indoors”*
**Strength**14%
*“Nice and sturdy”*
**Quality-Overall**11%
*“Quality trays”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Ease Of Cleaning**7%
*“Keeps everything clean”*
**Value For Money**6%
*“Worth it”*
**Size-Overall**6%
*“These ones have a nice length”*
**Durability**6%
*“Very durable trays”*
**Ease Of Use**5%
*“Easy to use”*
**Thickness**2%
*“Very thick trays”*
### **What buyers complain about **
**Size-Overall**20%
*“Larger than expected”*
**Strength**15%
*“not as strong as I expected”*
**Thickness**8%
*“the material seems about 50% thinner”*
**Plant Growth**5%
*“No seeds sprouted”*
**Quality-Overall**5%
*“Very cheap quality”*
**Durability**4%
*“Broke really easily”*
**Material Quality**4%
*“cheap materials”*
**Advertised Vs Actual Product**2%
*“This is deceiving”*
**Leak-Proof**2%
*“Leak”*
**Moist/Dry**2%
*“I do wish there was some sort of a humidity cover for them to retain more of the moisture”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Strength**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Thin**2%
**Plant Growth**2%
**Functionality-Overall**2%
**Quality-Overall**1%
## **Common questions**
- **Is garden tray profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 39 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the garden tray niche?**
- 24 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in garden tray?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.9%.
- **When does demand for garden tray peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the garden tray niche?**
- Listings span $6.25–$60.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.
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