---
title: "Trend — funny doormat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/funny-doormat/trend"
last_updated: "2026-08-10T20:30:03.121Z"
locale: en
meta:
  description: "Niche score 59/100 · $312K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $312K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — funny doormat - Flapen"
---

# **funny doormat**

**Worth a look**

Shows a sweet-spot price point ($23.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 26Conversion 8Competition 88Returns 87Price range 74Avg price 95Brand share 79Review moat 66Quality gap 53

**Avg price**

**Incredible****$23.18**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$5.92–$40.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****853.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$312K**

$312K/yr · 2.2M searches

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## Trend