---
title: "Funny Doormat — $312K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/funny-doormat"
last_updated: "2026-08-10T16:51:31.305Z"
locale: en
meta:
description: "Niche score 59/100 · $312K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $312K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Funny Doormat — $312K/yr Amazon US Niche (2026) - Flapen"
---
# **funny doormat**
**Worth a look**
Shows a sweet-spot price point ($23.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 26Conversion 8Competition 88Returns 87Price range 74Avg price 95Brand share 79Review moat 66Quality gap 53
**Avg price**
**Incredible****$23.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.92–$40.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****853.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$312K**
$312K/yr · 2.2M searches
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, funny doormat is a $312K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funny doormat market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$290K–$348K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#11,693**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**40%**
- MAINEVENT31% - Eohak8% - LUVADIAN6% - Barnyard Designs6% - Accssoey5% - HLFMVWE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
70K50KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/funny-doormat/trend)
## **Top funny doormat search terms**
- **welcome**807K/yr-13.5%0.0% conv. - **funny door mats outside**339K/yr-3.6%0.5% conv. - **funny welcome mat**217K/yr+32.6%0.5% conv. - **funny doormat**163K/yr+4.0%0.3% conv. - **funny welcome mats for front door**123K/yr+4.7%0.5% conv. - **funny door mat**132K/yr+6.0%0.5% conv. - **funny door mats**69K/yr+5.3%0.4% conv. - **home sweet home door mat**57K/yr-1.5%2.0% conv. - **funny doormats**57K/yr+14.2%0.4% conv. - **funny welcome mats**41K/yr+21.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/funny-doormat/search-terms)
## **Top funny doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$19K9%$28K12%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eohak Welcome-Ish Front Door Mat - Welcome-Ish Depends Who You are Doormat Non Slip Backing Mat for Home Entry Farmhouse17x 29**Eohak**$14.97**4.2★460 rev](https://www.amazon.com/dp/B0C9CDFCQN) [2**LUVADIAN Funny Welcome Mats for Front Door - Go Away Welcome Mat Funny Outdoor Entrance Front Porch Door Mats Go Away Unless You Have Food or Packages 17x30 Inch**LUVADIAN**$22.84**4.5★295 rev](https://www.amazon.com/dp/B0D3YKHMDT) [3**HLFMVWE Indoor Door Mat Welcome Mats for Front Door Outdoor Entry Black Doormat Check Ya Vibe Before You Come Inside This House Doormat Non Slip Rubber Farmhouse Mats 28 x 18**HLFMVWE**$15.06**4.7★441 rev](https://www.amazon.com/dp/B0C7KZJTD6) [4**Bless This Hizzle Fo Shizzle Door Mat 30x17 Inch Funny Welcome Mat Coir**MAINEVENT**$25.73**4.9★167 rev](https://www.amazon.com/dp/B0DS22W3WJ) [5**Welcome Peasants Black Cat Doormat Outdoor 30x17 Inch Funny Welcome Mat**MAINEVENT**$25.43**4.8★915 rev](https://www.amazon.com/dp/B0BVL7CY2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)**OLANLY**$14.13**200 rev4mo ago](https://www.amazon.com/dp/B0FZVBYP54) [**Fttoyoly Funny Cowboy Door Mat Western Welcome Mat for Front Door Indoor Outdoor Doormats with Non-Slip Backing Western Cowboy Porch Decor 17 x 29.5 - Raccoon**Fttoyoly**$19.98**46 rev7mo ago](https://www.amazon.com/dp/B0FX3PP2ST) [**Hello Is It Me Youre Looking for Welcome Mat 30x17 Inch Funny Doormat Coir**MAINEVENT**$25.86**26 rev8mo ago](https://www.amazon.com/dp/B0FX88RZGR) [**You Wont Regret This QR Code Doormat - Interactive Entryway Rug with 3 Size Options - Funny Welcome Mat for Porch or Entryway Housewarming Gift or Prank Mat**clicked craft**$31.91**1 rev10mo ago](https://www.amazon.com/dp/B0FNCZ2C5C) [**No Need to Knock We Know Youre Here Doormat 30x17 Inch Dog Welcome Mat**MAINEVENT**$25.91**74 rev1y ago](https://www.amazon.com/dp/B0F47X5LM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)**OLANLY**$14.13**4.5★**▲ 248%**](https://www.amazon.com/dp/B0FZVBYP54) [**You Wont Regret This QR Code Doormat - Interactive Entryway Rug with 3 Size Options - Funny Welcome Mat for Porch or Entryway Housewarming Gift or Prank Mat**clicked craft**$31.91**5.0★**▲ 163%**](https://www.amazon.com/dp/B0FNCZ2C5C) [**Fttoyoly Funny Cowboy Door Mat Western Welcome Mat for Front Door Indoor Outdoor Doormats with Non-Slip Backing Western Cowboy Porch Decor 17 x 29.5 - Raccoon**Fttoyoly**$19.98**4.1★**▲ 141%**](https://www.amazon.com/dp/B0FX3PP2ST) [**No Need to Knock We Know Youre Here Doormat 30x17 Inch Dog Welcome Mat**MAINEVENT**$25.91**4.7★**▲ 83%**](https://www.amazon.com/dp/B0F47X5LM2) [**Bless This Hizzle Fo Shizzle Door Mat 30x17 Inch Funny Welcome Mat Coir**MAINEVENT**$25.73**4.9★**▲ 52%**](https://www.amazon.com/dp/B0DS22W3WJ)
**~~View all trending →~~**
## **What buyers say about funny doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“High quality mat”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Durability**9%
*“The material feels durable”*
**Size-Overall**8%
*“Great size”*
**Value For Money**6%
*“Great value”*
**Thickness**5%
*“nice thickness”*
**Ease Of Cleaning**4%
*“It is easy to brush clean & helps no retracts a lot of unwanted germs, dirt, dust in your home”*
**Design-Overall**4%
*“Design was cute”*
**Strength**3%
*“Solid and sturdy”*
**Material Quality**3%
*“very sturdy made material”*
### **What buyers complain about **
**Thickness**17%
*“Rather thin material”*
**Size-Overall**14%
*“This Mat is very small”*
**Quality-Overall**12%
*“Bad Quality”*
**Durability**7%
*“It is falling apart”*
**Color**4%
*“color is off”*
**Value For Money**4%
*“should be less expensive”*
**Material Quality**4%
*“cheap material”*
**Strength**4%
*“Very flimsy, not what was expected”*
**Advertised Vs Actual Product**3%
*“looks can be deceiving”*
**Flatness**2%
*“now lays flat”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**17%
**Quality-Overall**11%
**Thin**8%
**Advertised Vs Actual Product**7%
**Color**5%
**Thickness**4%
**Strength**2%
**Value For Money**2%
**Durability**2%
## **Common questions**
- **Is funny doormat profitable to sell on Amazon United States?**
- The niche generates $312K/yr across 65 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the funny doormat niche?**
- 40 brands and 45 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in funny doormat?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
- **When does demand for funny doormat peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the funny doormat niche?**
- Listings span $5.92–$40.96; the average listing price is $23.18 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)