---
title: "Funny Door Mats — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/funny-door-mats"
last_updated: "2026-08-10T23:11:12.044Z"
locale: en
meta:
description: "Niche score 55/100 · $35K/yr market · 194K searches/yr · $22.82 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $35K/yr market · 194K searches/yr · $22.82 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Funny Door Mats — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **funny door mats**
**Worth a look**
Shows low returns (1.0%), but a small market ($35K/yr) keeps it on the watch list.
Market size 9Growth 33Conversion 10Competition 76Returns 95Price range 81Avg price 95Brand share 82Review moat 82Quality gap 57
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****356.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.82–$38.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$35K**
$35K/yr · 194K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, funny door mats is a $35K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funny door mats market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#9,249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**42%**
- Fttoyoly23% - MAINEVENT12% - Eohak7% - Lzuso6% - Accssoey5% - LUVADIAN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +6.7% search growth over the last 90 days.
12K8KPrime Day '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/funny-door-mats/trend)
## **Top funny door mats search terms**
- **unwelcome door mat**27K/yr+27.8%1.0% conv. - **unwelcome mat**33K/yr+26.0%0.9% conv. - **not welcome door mat**12K/yr+20.3%0.4% conv. - **anime door mat**12K/yr+4.9%0.3% conv. - **funny doormats for front door**16K/yr-23.1%0.1% conv. - **anime welcome mat**9K/yr+8.3%0.2% conv. - **inappropriate door mats**8K/yr-3.7%0.1% conv. - **funny mats for front door**8K/yr-12.1%0.7% conv. - **cool doormat**6K/yr-6.4%0.1% conv. - **funny front door mats**7K/yr+15.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/funny-door-mats/search-terms)
## **Top funny door mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$5K20%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**4.2★154 rev](https://www.amazon.com/dp/B0FPM2MXV8) [2**Eohak Welcome-Ish Front Door Mat - Welcome-Ish Depends Who You are Doormat Non Slip Backing Mat for Home Entry Farmhouse17x 29**Eohak**$14.97**4.2★460 rev](https://www.amazon.com/dp/B0C9CDFCQN) [3**Door Mat Outdoor Indoor Welcome Black Doormats Funny There is No Reason Front Door Mats with Non-Slip Rubber for Entryway Balcony**Lzuso**$14.66**4.6★476 rev](https://www.amazon.com/dp/B0C7VKVSPJ) [4**LUVADIAN Funny Welcome Mats for Front Door - Go Away Welcome Mat Funny Outdoor Entrance Front Porch Door Mats Go Away Unless You Have Food or Packages 17x30 Inch**LUVADIAN**$22.84**4.5★295 rev](https://www.amazon.com/dp/B0D3YKHMDT) [5**Funny Welcome Doormat with Rubber Back 18(W) x 30(L)Things to Ask Before You Knock Was Invited If Not Its Time To Go Doormat for Entrance Way Hello Monogram Mats for Front Door Mat Kitchen Rugs**MELODADDY**$16.21**4.1★128 rev](https://www.amazon.com/dp/B0DY754D2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funny Welcome Door Mat-Strawberry But My Glock Dont Jam Natural Coco Coir Heavy Duty Backing Front Doormat Cute Non-Slip Front Door Entryway & Outdoor Brown 23.6 x 15.7 Inches**FUXKZJ**$35.70**5 rev6mo ago](https://www.amazon.com/dp/B0GGB1LQZW) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**154 rev9mo ago](https://www.amazon.com/dp/B0FPM2MXV8) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 - Brown**Fttoyoly**$22.02**154 rev9mo ago](https://www.amazon.com/dp/B0FPLYTPY7) [**PingXunMat No Soliciting Doormat Go Away Door Mat 17x30 Inch Funny Front Door Welcome Mat Non Slip Rubber Backing Heavy Duty Easy to Clean Indoor Outdoor Use Housewarming**PingXunMat**$23.95**80 rev10mo ago](https://www.amazon.com/dp/B0FQJDRFYK) [**WARDOS Funny Door Mat Think to Ask Yourself Before You Knock Doormat for Front Door Indoor Outdoor Entrance Porch Humorous Sarcastic Welcome Mat Outside Funny Bath Mats 17x30 Inches**WARDOS**$21.28**57 rev1y ago](https://www.amazon.com/dp/B0FFYK4VF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funny Welcome Door Mat-Strawberry But My Glock Dont Jam Natural Coco Coir Heavy Duty Backing Front Doormat Cute Non-Slip Front Door Entryway & Outdoor Brown 23.6 x 15.7 Inches**FUXKZJ**$35.70**3.3★**▲ 239%**](https://www.amazon.com/dp/B0GGB1LQZW) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**4.2★**▲ 85%**](https://www.amazon.com/dp/B0FPM2MXV8) [**WARDOS Funny Door Mat Think to Ask Yourself Before You Knock Doormat for Front Door Indoor Outdoor Entrance Porch Humorous Sarcastic Welcome Mat Outside Funny Bath Mats 17x30 Inches**WARDOS**$21.28**4.6★**▲ 64%**](https://www.amazon.com/dp/B0FFYK4VF7) [**PingXunMat No Soliciting Doormat Go Away Door Mat 17x30 Inch Funny Front Door Welcome Mat Non Slip Rubber Backing Heavy Duty Easy to Clean Indoor Outdoor Use Housewarming**PingXunMat**$23.95**3.8★**▲ 60%**](https://www.amazon.com/dp/B0FQJDRFYK) [**Wulidrom Doormat Hippity Hoppity Get Off My Property Rug for High Traffic Areas**Wulidrom**$25.48**4.5★**▲ 26%**](https://www.amazon.com/dp/B0B5DFMBS1)
**~~View all trending →~~**
## **What buyers say about funny door mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Solid quality”*
**Durability**11%
*“it holds up really well”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Thickness**7%
*“Coir is thick”*
**Size-Overall**5%
*“Great size”*
**Strength**5%
*“Solid and sturdy”*
**Design-Overall**4%
*“The design is super cute”*
**Value For Money**4%
*“Great value”*
**Ease Of Cleaning**3%
*“It wipes all dirt”*
**Material Quality**3%
*“I like the material the size the softness the material”*
### **What buyers complain about **
**Quality-Overall**19%
*“Cheap quality”*
**Size-Overall**14%
*“Large”*
**Durability**10%
*“It is falling apart”*
**Thickness**9%
*“not as thick than your typical size welcome mat”*
**Color**8%
*“The black is faded and blurry”*
**Strength**4%
*“Very flimsy, not what was expected”*
**Value For Money**4%
*“Not worth the price at all”*
**Advertised Vs Actual Product**3%
*“looks can be deceiving”*
**Material Quality**2%
*“poor material”*
**Print Quality**2%
*“Print is very light”*
### **Top return reasons **
**Size-Overall**35%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Thin**8%
**Quality-Overall**7%
**Color**7%
**Thickness**7%
**Durability**2%
**Flatness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is funny door mats profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 40 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the funny door mats niche?**
- 28 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in funny door mats?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.
- **When does demand for funny door mats peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the funny door mats niche?**
- Listings span $9.82–$38.85; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.
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