---
title: "Foyer Rug — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/foyer-rug"
last_updated: "2026-08-10T16:51:30.500Z"
locale: en
meta:
description: "Niche score 44/100 · $89K/yr market · 468K searches/yr · $23.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $89K/yr market · 468K searches/yr · $23.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foyer Rug — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **foyer rug**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 22Growth 14Conversion 10Competition 77Returns 39Price range 78Avg price 95Brand share 80Review moat 24Quality gap 40
**Avg price**
**Incredible****$23.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.57–$42.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,013.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$89K**
$89K/yr · 468K searches
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, foyer rug is a $89K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foyer rug market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**39%**
- HY HAO YUN LAI20% - Hazo Haus12% - LEKEEPGO9% - BEQHAUSE8% - KOZYFLY7% - OLANLY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
13K8KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/foyer-rug/trend)
## **Top foyer rug search terms**
- **washable entryway rug**87K/yr-29.9%0.5% conv. - **foyer rugs for entryway**70K/yr-11.9%0.3% conv. - **foyer rug**54K/yr-16.7%0.2% conv. - **mud room rug**54K/yr-37.2%0.5% conv. - **washable entry rug**34K/yr-13.0%0.6% conv. - **entryway rug washable**29K/yr-34.4%0.4% conv. - **non slip entryway rug**27K/yr-9.9%0.5% conv. - **thin entryway rug**26K/yr-30.7%0.5% conv. - **washable entry rugs**15K/yr+2.4%0.3% conv. - **foyer rugs**14K/yr+1.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/foyer-rug/search-terms)
## **Top foyer rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)**HY HAO YUN LAI**$12.50**4.6★8,593 rev](https://www.amazon.com/dp/B0DDT4R291) [2**KOZYFLY Boho Rugs for Entryway 3x5 ft Washable Area Rug Non Slip Rubber Backed Entry Rug Woven Indoor Door Mat Cotton Kitchen Rugs Floor Carpet for Entryway Foyer Backdoor Orange Beige/Tan/Brown**KOZYFLY**$32.75**4.4★4,904 rev](https://www.amazon.com/dp/B0CC26KYRL) [3**Black Washable 2x3 Entry Rug Small Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Farmhouse Decor**Hazo Haus**$19.22**4.4★4,931 rev](https://www.amazon.com/dp/B0D91H3SB9) [4**RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green**RELEANY**$18.54**4.6★7,830 rev](https://www.amazon.com/dp/B0CS6M587S) [5**BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige**BEQHAUSE**$17.19**4.6★2,956 rev](https://www.amazon.com/dp/B0CSDF3YFB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hazo Haus 2x3 Entry Way Rugs Indoor - Dark Green Small Throw Rug for Kitchen Bathroom Insect Boho Design Washable Non Slip Stain Resistant**Hazo Haus**$22.27**1,249 rev1y ago](https://www.amazon.com/dp/B0F3CRRVLG) [**Othilic 3x5 Floral Entry Rug - Small Washable Indoor Outdoor Mats for Front Door Non-Slip Porch Rug Tan Boho Neutral Farmhouse Throw Rugs for Living Room Bedroom Entryway Kitchen Office Porch Decor**Othilic**$41.52**564 rev1y ago](https://www.amazon.com/dp/B0F3Y3M538) [**LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki**LEKEEPGO**$15.86**909 rev1y ago](https://www.amazon.com/dp/B0F21G794C) [**BEQHAUSE Indoor Door Mat 32 x 48 Dirt Trapper Door Mats Non-Slip Entryway Rugs Washable Trap Dirt Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Taupe**BEQHAUSE**$42.58**1,365 rev1y ago](https://www.amazon.com/dp/B0DM89145D) [**IOHOUZE Abstract Area Rug 3x5 Ft Washable Rugs for Entryway Indoor Non Slip Kitchen Rug Printed Faux Wool Throw Rugs Indoor Door Mat for Door Entrance Foyer Living Room Grey Beige**IOHOUZE**$36.45**404 rev1y ago](https://www.amazon.com/dp/B0DJVJNMG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green**RELEANY**$18.54**4.6★**▲ 211%**](https://www.amazon.com/dp/B0CS6M587S) [**Othilic 3x5 Floral Entry Rug - Small Washable Indoor Outdoor Mats for Front Door Non-Slip Porch Rug Tan Boho Neutral Farmhouse Throw Rugs for Living Room Bedroom Entryway Kitchen Office Porch Decor**Othilic**$41.52**4.3★**▲ 194%**](https://www.amazon.com/dp/B0F3Y3M538) [**OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**OLANLY**$26.67**4.6★**▲ 192%**](https://www.amazon.com/dp/B0BWT76RD1) [**LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki**LEKEEPGO**$33.84**4.6★**▲ 135%**](https://www.amazon.com/dp/B0D9K1KX3M) [**Hazo Haus 2x3 Entry Way Rugs Indoor - Dark Green Small Throw Rug for Kitchen Bathroom Insect Boho Design Washable Non Slip Stain Resistant**Hazo Haus**$22.27**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F3CRRVLG)
**~~View all trending →~~**
## **Common questions**
- **Is foyer rug profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the foyer rug niche?**
- 25 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 55% of demand.
- **When does demand for foyer rug peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the foyer rug niche?**
- Listings span $7.57–$42.58; the average listing price is $23.90 (sweet spot $15–$100). The average incumbent carries 5,014 reviews — the moat a new listing must climb.
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