---
title: "Football Door Mat — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/football-door-mat"
last_updated: "2026-08-10T20:43:40.010Z"
locale: en
meta:
description: "Niche score 46/100 · $16K/yr market · 51K searches/yr · $21.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $16K/yr market · 51K searches/yr · $21.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Football Door Mat — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **football door mat**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 12Conversion 19Competition 64Returns 34Price range 79Avg price 92Brand share 62Review moat 96Quality gap 91
**Review moat**
**Incredible****73.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.74–$32.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$16K**
$16K/yr · 51K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, football door mat is a $16K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football door mat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#25,669**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **220 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 100%
**Open market**
**27%**
- Tinideya23% - Duraaamo18% - ECENUR11% - Generic9% - ZVD7% - ViiGMSy5%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -26.7% search growth over the last 90 days.
5K3KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/football-door-mat/trend)
## **Top football door mat search terms**
- **football door mat**26K/yr-28.1%1.1% conv. - **football mat**7K/yr-22.2%0.2% conv. - **football welcome mat**7K/yr-30.1%2.3% conv. - **football doormat**7K/yr-37.5%2.7% conv. - **football outdoor mat**4K/yr+12.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/football-door-mat/search-terms)
## **Top football door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4926%$9859%$1K12%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor**Duraaamo**$26.27**3.3★71 rev](https://www.amazon.com/dp/B0FPWRSL1G) [2**Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)**Tinideya**$16.83**3.7★26 rev](https://www.amazon.com/dp/B0FXLZV482) [3**Natural Coir Doormat with Non-Slip Backing - Outdoor/Indoor Welcome Mat - Football Design**Generic**$24.97**4.5★17 rev](https://www.amazon.com/dp/B0CTKTNSW9) [4**ECENUR Football Footstep Training Mat Soccer Training Mat 35 * 24IN Soccer Skills Training Equipment with Storage Bag and Soccer Return Trainer Net (Black-Blue)**ECENUR**$25.74**4.6★136 rev](https://www.amazon.com/dp/B0D41STBYF) [5**ZVD Soccer Training Mat Non-Slip Ball Mastery Pad with Video Guides**ZVD**$30.67**4.1★424 rev](https://www.amazon.com/dp/B0DK135DV2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Football Welcome Doormat Indoor Outdoor Entrance Front Door Mat Porch Entryway Rug Non Slip Floor Mat Carpet for Outside Inside Hallway Doorway 17x30 Inches**THEYGE**$16.59**114 rev3mo ago](https://www.amazon.com/dp/B0GTPRRPSP) [**Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)**Tinideya**$16.83**26 rev8mo ago](https://www.amazon.com/dp/B0FXLZV482) [**Nuanchu Football Field Welcome Doormat Sport Football Rug Home Decor Rug Imitation Coir Door Mat Non Slip Floor Mats Gift for Porch Entryway Indoor Outdoor 17 x 29 Inch**Nuanchu**$15.52**6 rev9mo ago](https://www.amazon.com/dp/B0FVFKGSS9) [**Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor**Duraaamo**$26.27**71 rev10mo ago](https://www.amazon.com/dp/B0FPWRSL1G) [**Tinideya 2 Pcs Football Door Mat Set Layered Welcome Mat with Field Rug Non Slip Front Porch Decor for Entryway Patio Outdoor Football Season Gift**Tinideya**$25.38**31 rev1y ago](https://www.amazon.com/dp/B0F9W1HW8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Football Welcome Doormat Indoor Outdoor Entrance Front Door Mat Porch Entryway Rug Non Slip Floor Mat Carpet for Outside Inside Hallway Doorway 17x30 Inches**THEYGE**$16.59**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GTPRRPSP) [**Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor**Duraaamo**$26.27**3.3★**▲ 1000%**](https://www.amazon.com/dp/B0FPWRSL1G) [**ECENUR Football Footstep Training Mat Soccer Training Mat 35 * 24IN Soccer Skills Training Equipment with Storage Bag and Soccer Return Trainer Net (Green-White)**ECENUR**$26.65**4.6★**▲ 947%**](https://www.amazon.com/dp/B0D9LMBPMR) [**ZVD Soccer Training Mat Non-Slip Ball Mastery Pad with Video Guides**ZVD**$30.67**4.1★**▲ 740%**](https://www.amazon.com/dp/B0DK135DV2) [**Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)**Tinideya**$16.83**3.7★**▲ 655%**](https://www.amazon.com/dp/B0FXLZV482)
**~~View all trending →~~**
## **What buyers say about football door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great quality and fun for daily training sessions”*
**Exercise/Sports Suitability**11%
*“This is a great practice tool for my daughter”*
**Size-Overall**8%
*“Great fit”*
**Suitability Beginner**7%
*“It is definitely great equipment for any up-and-coming player”*
**Durability**6%
*“Durable and dont slip making the Soccer Training Mat Safe”*
**Material Quality**6%
*“The material feels durable”*
**Fun/Entertainment Experience**5%
*“For us, it made practice more structured and fun at the same time”*
**Strength**5%
*“it's been going strong for years now”*
**Suitable For Indoor**5%
*“Its easy to use indoors or outdoors”*
**Pockets/Compartments**4%
*“It comes with a super convenient storage bag”*
### **What buyers complain about **
**Advertised Vs Actual Product**17%
*“Misleading product description”*
**Quality-Overall**11%
*“Terrible quality”*
**Instructions/User Manual/Troubleshooting**11%
*“the instructional videos were not good”*
**Fun/Entertainment Experience**11%
*“My kid quickly got bored”*
**Thin**11%
*“Very Thin”*
**Grip**11%
*“I wish the bottom of the mat was more grippy”*
**Material Quality**6%
*“very thick material for outside”*
**Software/Application**6%
*“No real videos or app to download”*
**Thickness**6%
*“Thick”*
**Value For Money**6%
*“Grossly overpriced”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**18%
**Material Quality**7%
**Value For Money**7%
**Quality-Overall**7%
**Functionality-Overall**4%
**Software/Application**4%
**Thin**3%
**Flatness**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is football door mat profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the football door mat niche?**
- 15 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in football door mat?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 4.3%.
- **What does it cost to enter the football door mat niche?**
- Listings span $10.74–$32.59; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.
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