---
title: "Flying Butterfly — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/flying-butterfly"
last_updated: "2026-08-10T18:44:31.411Z"
locale: en
meta:
description: "Niche score 51/100 · $119K/yr market · 249K searches/yr · $35.24 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $119K/yr market · 249K searches/yr · $35.24 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flying Butterfly — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **flying butterfly**
**Worth a look**
Shows a sweet-spot price point ($35.24 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 28Growth 37Conversion 17Competition 61Returns 47Price range 31Avg price 95Brand share 71Review moat 81Quality gap 81
**Avg price**
**Incredible****$35.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****373.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.40–$280.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$119K**
$119K/yr · 249K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, flying butterfly is a $119K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flying butterfly market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#432**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**33%**
- BURIUS23% - Rossesay16% - LOMIMOS9% - Vanki8% - Kittmip7% - LWINGFLYER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/flying-butterfly/trend)
## **Top flying butterfly search terms**
- **flying butterflies for centerpieces**40K/yr+20.9%0.7% conv. - **flying butterfly**24K/yr+118.4%1.3% conv. - **flying butterfly toy**11K/yr+291.1%0.6% conv. - **flying butterflies**35K/yr-51.3%2.1% conv. - **moving butterfly decorations**23K/yr-17.6%0.4% conv. - **moving butterfly**16K/yr+6.4%0.4% conv. - **fluttering butterfly**13K/yr-26.9%0.9% conv. - **moving butterflies for centerpieces**8K/yr+6.2%0.7% conv. - **floating butterflies for centerpieces**11K/yr-10.6%0.4% conv. - **mariposas voladoras**7K/yr+21.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/flying-butterfly/search-terms)
## **Top flying butterfly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Pcs Butterfly Garden Stakes that Move Like Real Butterflies Colorful Flying Butterflies for Centerpieces - Waterproof Outdoor Fluttering Motion Garden Decor for Flower Pots Yard & Patio Lawn**BURIUS**$16.56**4.2★887 rev](https://www.amazon.com/dp/B0CR1GXYKR) [2**Rossesay 9 Pcs Solar Flying Moving Fluttering Waterproof Garden Stakes Decorations for Home Yard Pathway Garden Landscape Christmas Outdoor Indoor Centerpieces Gift Decorations (Butterfly)**Rossesay**$36.24**4.4★223 rev](https://www.amazon.com/dp/B0DF7R4J3P) [3**LOMIMOS 20PCS Flying Butterfly Magic Wind Up Butterfly Toy Gift for Kids Surprise Explosion Box Wedding Birthday Party Book Greeting Card(20 Styles)**LOMIMOS**$9.74**4.4★890 rev](https://www.amazon.com/dp/B0BW3L2W2B) [4**Vanki Solar Yard Stake Fluttering Insects Solar or Battery Powered 5 PCS Butterfly**Vanki**$23.11**3.8★286 rev](https://www.amazon.com/dp/B07D1MJQ6W) [5**Kittmip 4 Set 16pcs Solar Powered Flying Butterfly Centerpieces Fluttering Summer Solar Butterfly Stakes Moving Tea Party Decorations Artificial Peonies Flower with Boxes for Wedding Spring(Classic)**Kittmip**$31.18**4.2★16 rev](https://www.amazon.com/dp/B0F1XSB26F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flying RC Butterfly Drone Bionic Flapping Wing Flying Toy with Sensor Assisted Control LED Lights Stable 4 Axis Gyro for Parties Weddings Concerts and Adult Hobby Use (A)**LXLHZD**$280.81**7 rev3mo ago](https://www.amazon.com/dp/B0GTV4CZJR) [**Retisee 6 Pcs Flying Bees Fluttering Solar Garden Stakes Decorative Moving 3D Bee Decorations Centerpieces for Home Yard Pathway Garden Outdoor Indoor Plant (Batteries Not Included)**Retisee**$37.67**19 rev6mo ago](https://www.amazon.com/dp/B0GCJFZ29Q) [**Wedding Moving Butterfly Floor Lamp: LED Electric Wings Light - Table Butterflies Decoration & Adjustable Height - Stand Decor for Birthday Party Christmas Tree Baby Bridal Shower (1 25 CM/9.8 In)**YM sky**$128.84**9 rev10mo ago](https://www.amazon.com/dp/B0FPF645DB) [**Roowest 4 Pcs Butterfly Centerpiece for Table Pastel Butterfly Decoration Large Gradient 3D Silk Flying Butterflies Pink Purple Green White Tabletop Decor for Birthday Wedding Baby Shower**Roowest**$21.18**12 rev10mo ago](https://www.amazon.com/dp/B0FNWKVXH4) [**Yasdyri Flying Butterfly Toy for Kids 25PCS Flying Butterfly Surprise Box Flying Butterfly Cards Butterfly Surprise Toy for Book Card Birthday Surprise Gift**Yasdyri**$8.50**32 rev1y ago](https://www.amazon.com/dp/B0FGCNGJNT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flying RC Butterfly Drone Bionic Flapping Wing Flying Toy with Sensor Assisted Control LED Lights Stable 4 Axis Gyro for Parties Weddings Concerts and Adult Hobby Use (A)**LXLHZD**$280.81**2.2★**▲ 245%**](https://www.amazon.com/dp/B0GTV4CZJR) [**3 Pcs Butterfly Garden Stakes with Realistic Fluttering Motion Eye Catching Yard Decor Colorful Flying Butterflies Decorations Waterproof Outdoor Garden Decor for Flower Pots and Yard Patios**BURIUS**$16.56**3.9★**▲ 243%**](https://www.amazon.com/dp/B012NFOS16) [**Retisee 6 Pcs Flying Bees Fluttering Solar Garden Stakes Decorative Moving 3D Bee Decorations Centerpieces for Home Yard Pathway Garden Outdoor Indoor Plant (Batteries Not Included)**Retisee**$37.67**3.4★**▲ 164%**](https://www.amazon.com/dp/B0GCJFZ29Q) [**4pcs Solar/Battery Powered Flying Wobble Fluttering Butterfly for Garden Yard Plants Flowers Patio Landscape Outside Ornament Decor Color Random**LWINGFLYER**$15.40**4.1★**▲ 95%**](https://www.amazon.com/dp/B07NV6QK5V) [**LOMIMOS 40PCS Flying Butterfly Magic Wind Up Butterfly Toy Gift for Kids Surprise Explosion Box Wedding Birthday Party Book Greeting Card(20 Styles)**LOMIMOS**$15.92**4.4★**▲ 90%**](https://www.amazon.com/dp/B0C46FT6MH)
**~~View all trending →~~**
## **What buyers say about flying butterfly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**14%
*“Fun surprise”*
**Brightness/Shine/Glow**14%
*“Great solar lights”*
**Color**12%
*“Bright colors”*
**Value For Money**6%
*“Nice bang for the buck”*
**Assembly/Installation**6%
*“Easy to set up”*
**Quality-Overall**5%
*“Made well and should last a long time”*
**Battery Life**4%
*“The battery works well”*
**Design-Overall**4%
*“It works great and looks awesome”*
**Gifting Purpose**3%
*“Great surprise for a gift”*
**Advertised Vs Actual Product**3%
*“Just as described”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Does not work well”*
**Durability**12%
*“Don't last”*
**Color**11%
*“totally random color”*
**Quality-Overall**9%
*“Bad quality”*
**Advertised Vs Actual Product**8%
*“Not as described”*
**Size-Overall**8%
*“The lighting system is larger and heavy”*
**Value For Money**5%
*“Not a good value”*
**Charging**3%
*“they won't charge anymore”*
**Instructions/User Manual/Troubleshooting**2%
*“really didn't work even though we followed the directions”*
**Brightness/Shine/Glow**2%
*“Nothing lights up on them”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**17%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**11%
**Quality-Overall**7%
**Value For Money**5%
**Material Quality**4%
**Bulb Flicker/Dimming/Color**4%
**Color**3%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is flying butterfly profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 30 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the flying butterfly niche?**
- 21 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in flying butterfly?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Color. The return rate is 3.2%.
- **When does demand for flying butterfly peak?**
- Demand peaks in May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the flying butterfly niche?**
- Listings span $6.40–$280.81; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.
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