---
title: "Trend — fly paper roll - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fly-paper-roll/trend"
last_updated: "2026-08-10T22:38:42.180Z"
locale: en
meta:
  description: "Niche score 70/100 · $58K/yr market · 26K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · $58K/yr market · 26K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fly paper roll - Flapen"
---

# **fly paper roll**

**Worth a look**

Shows demand growing +232.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 98Conversion 96Competition 71Returns 96Price range 78Avg price 77Brand share 66Review moat 21Quality gap 73

**Growth**

**Incredible****+232.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$2.58–$62.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.98**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****12,071.3**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$58K**

$58K/yr · 26K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend