---
title: "Floral Door Mat — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/floral-door-mat"
last_updated: "2026-08-10T19:42:22.564Z"
locale: en
meta:
description: "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floral Door Mat — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **floral door mat**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 7Conversion 26Competition 95Returns 69Price range 76Avg price 88Brand share 95Review moat 72Quality gap 70
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.52–$39.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****604.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 190K searches
**Growth**
**Bad****-35.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, floral door mat is a $80K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floral door mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#3,845**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**64 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**38%**
Top 20: 73%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**59%**
- MAINEVENT14% - Fttoyoly8% - Othilic6% - Artoid Mode5% - Tinideya4% - CXQRR4%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -35.6% search growth over the last 90 days.
20K15KSpike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/floral-door-mat/trend)
## **Top floral door mat search terms**
- **summer doormat**19K/yr+426.1%1.1% conv. - **summer outdoor mat**16K/yr+274.3%1.3% conv. - **summer door mats**8K/yr+202.7%1.3% conv. - **floral door mat outdoor**10K/yr-29.6%1.0% conv. - **front door mat summer**4K/yr+284.0%1.1% conv. - **door mat summer**4K/yr+290.0%1.7% conv. - **floral outdoor mat**8K/yr-5.7%1.1% conv. - **spring+doormats**3K/yr>1,000%0.2% conv. - **summer doormat outdoor**4K/yr+209.8%1.4% conv. - **floral doormat**8K/yr-22.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/floral-door-mat/search-terms)
## **Top floral door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor**Othilic**$24.37**4.3★564 rev](https://www.amazon.com/dp/B0F3Y351TJ) [2**Door Mat Floral 30x17 Inch Flower Doormat Coir Welcome Mat Spring Summer**MAINEVENT**$25.83**4.8★169 rev](https://www.amazon.com/dp/B0DKT7RGKH) [3**Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$15.30**4.5★390 rev](https://www.amazon.com/dp/B09VKG94RZ) [4**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★69 rev](https://www.amazon.com/dp/B0BVL7V1KN) [5**Calloway Mills AZ105992436 Floral Hello Doormat 24 x 36 Multicolor**Calloway Mills**$30.21**4.7★3,496 rev](https://www.amazon.com/dp/B09RGRXBD4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)**Fttoyoly**$19.81**82 rev5mo ago](https://www.amazon.com/dp/B0GCRC9SP3) [**Summer-Door-Mat for Outdoor Entrance Summer Welcome-Mat Coir Front Door Mat**XuoAz**$10.23**188 rev6mo ago](https://www.amazon.com/dp/B0GGR27RQF) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**39 rev6mo ago](https://www.amazon.com/dp/B0G4189B3Y) [**Floral Doormat 30x17 Inch Flower Welcome Mat Spring Coir Door Mat**MAINEVENT**$25.78**67 rev8mo ago](https://www.amazon.com/dp/B0FX7TVWXF) [**Dunzy Spring Door Mat Outdoor Colorful Floral Welcome Doormat Retro Flowers Coir Mat Front Door Non-Slip Boho Decorative Gifts Rug for Indoor Home Outside Entrance Porch Spring Party Decor**Dunzy**$23.22**102 rev9mo ago](https://www.amazon.com/dp/B0FVFZQB4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer-Door-Mat for Outdoor Entrance Summer Welcome-Mat Coir Front Door Mat**XuoAz**$10.23**4.3★**▲ 168%**](https://www.amazon.com/dp/B0GGR27RQF) [**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★**▲ 156%**](https://www.amazon.com/dp/B0BVL7V1KN) [**Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)**Tinideya**$29.04**3.0★**▲ 122%**](https://www.amazon.com/dp/B0DT14Y6PG) [**Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)**Fttoyoly**$20.07**4.4★**▲ 116%**](https://www.amazon.com/dp/B0G4189B3Y) [**Hello Sunshine Door Mat 30x17 Inch Sunshine Rug Summer Welcome Mat Coir**MAINEVENT**$25.82**4.7★**▲ 116%**](https://www.amazon.com/dp/B0BVL85QRB)
**~~View all trending →~~**
## **What buyers say about floral door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Beautiful colors”*
**Quality-Overall**19%
*“Decent quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Very affordable”*
**Size-Overall**6%
*“good size mat”*
**Durability**5%
*“The coir material feels durable”*
**Design-Overall**4%
*“The design is really cute”*
**Ease Of Cleaning**3%
*“It cleans up very easily”*
**Strength**2%
*“This is a heavy duty mat”*
**Thickness**2%
*“The mat is really thick”*
### **What buyers complain about **
**Thickness**16%
*“Not very thick”*
**Quality-Overall**12%
*“Pretty cheap quality”*
**Size-Overall**11%
*“The mat is a little on the small side”*
**Color**9%
*“Muted Colors”*
**Durability**6%
*“Fall apart”*
**Value For Money**4%
*“overpriced”*
**Advertised Vs Actual Product**3%
*“The pictures are a bit deceiving”*
**Material Quality**3%
*“Material is low quality”*
**Strength**2%
*“Kind of flimsy”*
**Weight Light**2%
*“This is very lightweight and flimsy”*
### **Top return reasons **
**Size-Overall**34%
**Color**14%
**Material Quality**10%
**Quality-Overall**10%
**Advertised Vs Actual Product**7%
**Thin**7%
**Thickness**4%
**Strength**2%
**Value For Money**2%
**Flatness**1%
## **Common questions**
- **Is floral door mat profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 114 tracked products. 12 of 36 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the floral door mat niche?**
- 64 brands and 71 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in floral door mat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **What does it cost to enter the floral door mat niche?**
- Listings span $7.52–$39.51; the average listing price is $20.35 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.
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