---
title: "Flat Top Grill — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/flat-top-grill"
last_updated: "2026-08-10T19:32:22.395Z"
locale: en
meta:
description: "Niche score 59/100 · $1.6M/yr market · 1.6M searches/yr · $183.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.6M/yr market · 1.6M searches/yr · $183.66 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Flat Top Grill — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **flat top grill**
**Launch it**
A $1.6M/yr market growing +54.0% this quarter with returns at 1.9% — clears our launch bar.
Market size 87Growth 71Conversion 7Competition 62Returns 77Price range 15Avg price 49Brand share 46Review moat 40Quality gap 76
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.6M searches
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+54.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$183.66**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,532.66**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$19.70–$553.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, flat top grill is a $1.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flat top grill market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **94%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 86%
**Open market**
**20%**
- Royal Gourmet40% - BLACKSTONE21% - ROVSUN9% - EWFEN4% - Chefman3% - LMNOCHM3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.0% search growth over the last 90 days.
450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/flat-top-grill/trend)
## **Top flat top grill search terms**
- **flat top grill**568K/yr+57.3%0.3% conv. - **outdoor griddle**168K/yr+75.3%0.3% conv. - **propane griddle**137K/yr+48.5%0.2% conv. - **griddle grill**134K/yr+44.2%0.4% conv. - **gas griddle**123K/yr+58.0%0.2% conv. - **flat grill**95K/yr+21.9%0.5% conv. - **flat grills outdoor cooking**59K/yr+126.1%0.3% conv. - **flattop grills**57K/yr+37.5%0.3% conv. - **gas griddle flat top grill**34K/yr+49.6%0.3% conv. - **flat iron grill**25K/yr+72.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/flat-top-grill/search-terms)
## **Top flat top grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$156K20%$312K30%$467K40%$623K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Gourmet PD4001 4 Burner Propane Gas Griddle with Removable Standing Cart Convertible to Tabletop Design Flat Top Grill with Hood for Camping Tailgating Backyard Black**Royal Gourmet**$232.95**4.0★224 rev](https://www.amazon.com/dp/B0DZ1RCX7Y) [2**Blackstone 1883 Original 28 Omnivore Griddle with Hood Black**BLACKSTONE**$393.70**4.7★1,989 rev](https://www.amazon.com/dp/B08BWWKKKL) [3**Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black**Royal Gourmet**$194.02**4.3★287 rev](https://www.amazon.com/dp/B0DHC5HX69) [4**Blackstone 1517 Original 28 Omnivore Griddle Black**BLACKSTONE**$247.25**4.7★12,139 rev](https://www.amazon.com/dp/B009971BM6) [5**ROVSUN 4 Burner Portable Propane Griddle with Electronic Ignition 40000 BTU Rolling Flat Top Gas Grill with Nonstick Enameled Tray Side Shelves & Regulator for Outdoor Cooking Camping BBQ Tailgating**ROVSUN**$165.83**4.3★28 rev](https://www.amazon.com/dp/B0G2SP8SLX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating**LMNOCHM**$152.97**26 rev4mo ago](https://www.amazon.com/dp/B0GQ3L4YGX) [**Dephet 4-Burner Propane Gas Griddle with Removable Stand 40 000 BTU**Dephet**$153.41**7 rev4mo ago](https://www.amazon.com/dp/B0GQ38T9T7) [**Veralune 2 in 1 Flat Top Gas Grill Gas Griddle with Lid 225000 BTUs**veralune**$231.38**11 rev7mo ago](https://www.amazon.com/dp/B0G8Z38DHK) [**ROVSUN 4 Burner Portable Propane Griddle with Electronic Ignition 40000 BTU Rolling Flat Top Gas Grill with Nonstick Enameled Tray Side Shelves & Regulator for Outdoor Cooking Camping BBQ Tailgating**ROVSUN**$165.83**28 rev8mo ago](https://www.amazon.com/dp/B0G2SP8SLX) [**GRILL DEPOTS Propane Gas Griddle 4-Burner Flat Top Grill Griddle Outdoor Gas Stove with Foldable Side Tables Wheels - 40 000 BTUs Output 291 sq.in Cooking Area for Patio Barbecue Backyard BBQ**GRILL DEPOTS**$103.39**40 rev8mo ago](https://www.amazon.com/dp/B0FYNHBX1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating**LMNOCHM**$152.97**4.1★**▲ 152%**](https://www.amazon.com/dp/B0GQ3L4YGX) [**Dephet 4-Burner Propane Gas Griddle with Removable Stand 40 000 BTU**Dephet**$153.41**3.3★**▲ 140%**](https://www.amazon.com/dp/B0GQ38T9T7) [**Royal Gourmet PD1301R 3 Burner Tabletop Propane Gas Griddle with Cover 24 Inch Portable Griddle with 25 500 BTUs Output for Outdoor Cooking While Camping or Tailgating Red**Royal Gourmet**$102.46**4.5★**▲ 83%**](https://www.amazon.com/dp/B083THZC1T) [**ADREAK 3 Burner BBQ Gas Griddle 25.6 Inch Stainless Steel Tabletop Portable Propane Griddle 30 000 BTU Flat Top Grill for Camping**ADREAK**$82.49**4.3★**▲ 63%**](https://www.amazon.com/dp/B0DTKNWSLW) [**Veralune 2 in 1 Flat Top Gas Grill Gas Griddle with Lid 225000 BTUs**veralune**$231.38**3.9★**▲ 53%**](https://www.amazon.com/dp/B0G8Z38DHK)
**~~View all trending →~~**
## **What buyers say about flat top grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“solid quality”*
**Grilling**12%
*“Amazing grill”*
**Value For Money**11%
*“Good buy for the money”*
**Ease Of Cleaning**9%
*“it also cleans up nicely”*
**Size-Overall**5%
*“Great size”*
**Assembly/Installation**4%
*“Installation was easy”*
**Heating**4%
*“Even heating”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Gifting Purpose**3%
*“Great gift”*
**Ease Of Use**3%
*“Easy to load up”*
### **What buyers complain about **
**Quality-Overall**10%
*“Bad Quality”*
**Rusts/Corrodes**8%
*“some are rusting”*
**Heating**7%
*“Uneven heat”*
**Size-Overall**6%
*“Well, theres a reason they dont fit”*
**Assembly/Installation**5%
*“Assembly wasnt the easiest”*
**Weight Heavy**5%
*“Too heavy for me”*
**Grilling**5%
*“grill was damaged when it arrived”*
**Adhesion/Stickiness**4%
*“Everything sticks too it”*
**Instructions/User Manual/Troubleshooting**4%
*“instructions are lacking”*
**Durability**4%
*“questionable durability”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**8%
**Weight Heavy**7%
**Rusts/Corrodes**5%
**Heating**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
**Product Condition**3%
## **Common questions**
- **Is flat top grill profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +54.0%. Flapen's verdict: Launch it (59/100).
- **How competitive is the flat top grill niche?**
- 18 brands and 68 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in flat top grill?**
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Heating. The return rate is 1.9%.
- **When does demand for flat top grill peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the flat top grill niche?**
- Listings span $19.70–$553.00; the average listing price is $183.66 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.
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