---
title: "Flat Top for Grill — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/flat-top-for-grill"
last_updated: "2026-08-05T18:04:33.635Z"
locale: en
meta:
description: "Niche score 51/100 · $110K/yr market · 85K searches/yr · $57.68 avg price. A small market ($110K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $110K/yr market · 85K searches/yr · $57.68 avg price. A small market ($110K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flat Top for Grill — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **flat top for grill**
**Worth a look**
Shows demand growing +125.1% this quarter, but a small market ($110K/yr) keeps it on the watch list.
Market size 26Growth 95Conversion 28Competition 43Returns 30Price range 95Avg price 90Brand share 47Review moat 27Quality gap 52
**Growth**
**Incredible****+125.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Incredible****$19.70–$84.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$57.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,831.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$110K**
$110K/yr · 85K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, flat top for grill is a $110K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flat top for grill market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$115K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**17%**
- Lodge27% - Utheer22% - Uniflasy11% - EWFEN10% - GGC7% - QuliMetal6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +125.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/flat-top-for-grill/trend)
## **Top flat top for grill search terms**
- **flat top for grill**23K/yr+106.5%2.2% conv. - **grill top griddle**15K/yr+160.6%2.2% conv. - **griddle pan for grill**15K/yr+82.8%2.2% conv. - **griddle top for grill**7K/yr+122.4%1.5% conv. - **flat top for outdoor grill**5K/yr+119.4%1.5% conv. - **flattop for gas grill**4K/yr+408.6%1.2% conv. - **blackstone griddle for gas grill**4K/yr+394.3%1.0% conv. - **hibachi grill top**5K/yr+54.3%0.9% conv. - **grill top griddle for gas grill**3K/yr+231.7%2.0% conv. - **grill griddle top**2K/yr+123.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/flat-top-for-grill/search-terms)
## **Top flat top for grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lodge Reversible Cast Iron Grill/Griddle Pan 16.75 x 9.5 - Pre-Seasoned Dual-Sided Double Burner for BBQ Eggs Pancakes Burgers - PFAS Free Cookware - Flat Top Plate for Oven Grill & Campfire**Lodge**$38.46**4.5★27,563 rev](https://www.amazon.com/dp/B002CMLTXG) [2**EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire**EWFEN**$19.70**4.3★428 rev](https://www.amazon.com/dp/B0FMYN4YB9) [3**Utheer 25 x 16 Pre-Seasoned Nonstick Cast Iron Griddle for Gas & Charcoal Grills Universal Flat Top with Grease Groove Reinforced Ridges & High Sidewalls Great for Parties Camping & Tailgating**Utheer**$84.65**4.4★2,811 rev](https://www.amazon.com/dp/B09Z6K4SSJ) [4**Griddle for Gas Grill Cast Iron Griddle for Gas Grill & Stove Top 17x13 Flat Top Griddle Nonstick Grill Griddle Plate for Charcoal Outdoor Camping Cooking for Blackstone Style Flat Top Grill**Uniflasy**$63.31**4.4★2,334 rev](https://www.amazon.com/dp/B0B178GLWR) [5**GGC Cast Iron Reversible Grill GriddleDouble Sided Grill Pan Perfect for Gas Grills and Stove Tops 13 x 8.25 Rectangular Baking Flat and Ribbed Griddle Plate**GGC**$25.11**4.4★899 rev](https://www.amazon.com/dp/B08Z3CZRGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire**EWFEN**$19.70**428 rev11mo ago](https://www.amazon.com/dp/B0FMYN4YB9) [**Utheer 23 x 16 Cast Iron Griddle for Gas Grill and Stove Top Universal Flat Top Griddle with Pre-Seasoned Nonstick Coating X-Shaped Reinforced Ridges Perfect for Healthy Cooking Parties Camping**Utheer**$77.98**192 rev1y ago](https://www.amazon.com/dp/B0DP76V55H) [**Utheer 17 x 13 Ceramic Nonstick Flat Top Griddle for Gas Grill and Stove**Utheer**$59.29**395 rev1y ago](https://www.amazon.com/dp/B0DJ2XF8DZ) [**Nonstick Nanoceramic Griddle Plate Pre-Seasoned Heavy-Duty Flat Top Insert Universal Outdoor Cooking Griddle for Gas Grill/Charcoal/Gas Stove Camping Tailgating Parties & Backyard BBQ 17x13**QuliMetal**$64.32**1,716 rev1y ago](https://www.amazon.com/dp/B0DJ2Z6HNT) [**Updated 25 x 16 Cast Iron Griddle for Gas Grill Nonstick Nanoceramic Stove Top Griddle for Gas Stove Pre-Seasoned Flat Top Plate Insert for Outdoor Gas Grill Camping Tailgating Parties**QuliMetal**$78.41**1,716 rev1y ago](https://www.amazon.com/dp/B0DJ2ZH9W7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Updated 25 x 16 Cast Iron Griddle for Gas Grill Nonstick Nanoceramic Stove Top Griddle for Gas Stove Pre-Seasoned Flat Top Plate Insert for Outdoor Gas Grill Camping Tailgating Parties**QuliMetal**$78.41**4.5★**▲ 95%**](https://www.amazon.com/dp/B0DJ2ZH9W7) [**Updated Cast Iron Griddle for Gas Grill 23 x 16 Large Matte Porcelain Enamel Griddle for Gas & Charcoal Grills Universal Flat Top Plate with Extra High Sidewalls for Camping Tailgating Parties**QuliMetal**$71.23**4.5★**▲ 76%**](https://www.amazon.com/dp/B0DF2BL3WC) [**BBQ Future Universal Cast Iron Griddle for Gas Grill with Spatula Set 23 x 16 Pre-Seasoned Nonstick Griddle Insert Large BBQ Flat Top Plate for All Gas/Electric Grill Stove Top and more**BBQ Future**$83.39**4.5★**▲ 59%**](https://www.amazon.com/dp/B0DDQ18389) [**EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire**EWFEN**$19.70**4.3★**▲ 42%**](https://www.amazon.com/dp/B0FMYN4YB9) [**Nordic Ware Two Burner Griddle 10.3 x 17.4 inches Non-Stick Black**Nordic Ware**$24.42**4.3★**▲ 32%**](https://www.amazon.com/dp/B00080QJYI)
**~~View all trending →~~**
## **What buyers say about flat top for grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Very well made”*
**Ease Of Cleaning**11%
*“cleans up nice”*
**Size-Overall**9%
*“The size is convenient”*
**Value For Money**7%
*“Great price”*
**Advertised Vs Actual Product**6%
*“Works as intended”*
**Weight Heavy**6%
*“Works amazing, heavy and easy to clean”*
**Cooking Experience**4%
*“Great for cooking”*
**Heating**4%
*“Great for even heat”*
**Strength**3%
*“Very sturdy and easy to clean”*
**Grilling**3%
*“Perfect grill accessory”*
### **What buyers complain about **
**Weight Heavy**13%
*“Way too heavy”*
**Size-Overall**9%
*“THIS WAS A LITTLE TO BIG”*
**Adhesion/Stickiness**8%
*“.They kept sticking”*
**Rusts/Corrodes**7%
*“also started to rust after one week”*
**Ease Of Cleaning**5%
*“It was really a pain to clean”*
**Quality-Overall**5%
*“Bad Quality”*
**Heating**4%
*“so temp is a little lower”*
**Durability**3%
*“Cracked after a few months”*
**Value For Money**2%
*“Not even worth the low price”*
**Advertised Vs Actual Product**2%
*“Not what it says it is”*
### **Top return reasons **
**Size-Overall**50%
**Weight Heavy**12%
**Advertised Vs Actual Product**5%
**Rusts/Corrodes**5%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Heating**2%
**Functionality-Overall**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is flat top for grill profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +125.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the flat top for grill niche?**
- 12 brands and 67 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in flat top for grill?**
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Adhesion/Stickiness. The return rate is 4.6%.
- **When does demand for flat top for grill peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the flat top for grill niche?**
- Listings span $19.70–$84.65; the average listing price is $57.68 (sweet spot $15–$100). The average incumbent carries 3,832 reviews — the moat a new listing must climb.
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