---
title: "Fireback — $289K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fireback"
last_updated: "2026-08-10T20:54:23.247Z"
locale: en
meta:
description: "Niche score 44/100 · $289K/yr market · 92K searches/yr · $68.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $289K/yr market · 92K searches/yr · $68.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fireback — $289K/yr Amazon US Niche (2026) - Flapen"
---
# **fireback**
**Skip it**
Soft demand (-60.0% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 55Competition 0Returns 99Price range 70Avg price 86Brand share 0Review moat 96Quality gap 83
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$68.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$18.65–$135.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$289K**
$289K/yr · 92K searches
**Growth**
**Bad****-60.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fireback is a $289K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fireback market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$171K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#483**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **50%**
- **Out of stock**
- **35.2%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Nisus96% - Permade4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.0% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fireback/trend)
## **Top fireback search terms**
- **fireback roach spray**5K/yr+133.7%4.2% conv. - **fireback**21K/yr-68.0%0.9% conv. - **firebacks for fireplace**14K/yr-79.1%0.1% conv. - **fireback bug spray**6K/yr-47.3%6.4% conv. - **fireback spray**4K/yr-10.1%8.3% conv. - **fireplace back plate**11K/yr-77.0%0.0% conv. - **fireplace heat reflector**8K/yr-71.7%0.0% conv. - **fireback insect spray**2K/yr+46.9%6.2% conv. - **fireback bed bug and insect spray**4K/yr-30.5%7.1% conv. - **fire back**4K/yr-70.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fireback/search-terms)
## **Top fireback products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$58K40%$116K60%$173K80%$231K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$18.65**4.4★217 rev](https://www.amazon.com/dp/B0073ZOUBK) [2**Nisus Fireback Bed Bug and Insect Spray**Nisus**$135.40**3.6★3 rev](https://www.amazon.com/dp/B01C4G360I) [3**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$20.99**4.0★23 rev](https://www.amazon.com/dp/B009W5VC5G) [4**Firebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)**Permade**$99.16**4.7★85 rev](https://www.amazon.com/dp/B0D5QLCN7K)
### **Newest**
by launch date
[**Firebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)**Permade**$99.16**85 rev1y ago](https://www.amazon.com/dp/B0D5QLCN7K) [**Nisus Fireback Bed Bug and Insect Spray**Nisus**$135.40**3 rev10y ago](https://www.amazon.com/dp/B01C4G360I) [**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$20.99**23 rev13y ago](https://www.amazon.com/dp/B009W5VC5G) [**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$18.65**217 rev15y ago](https://www.amazon.com/dp/B0073ZOUBK)
### **Trending**
90-day click momentum
[**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$20.99**4.0★**▲ 189%**](https://www.amazon.com/dp/B009W5VC5G) [**Nisus Fireback Bed Bug and Insect Spray**Nisus**$135.40**3.6★**▲ 82%**](https://www.amazon.com/dp/B01C4G360I) [**Firebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)**Permade**$99.16**4.7★**▲ 72%**](https://www.amazon.com/dp/B0D5QLCN7K) [**Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.**Nisus**$18.65**4.4★**▼ 23%**](https://www.amazon.com/dp/B0073ZOUBK)
## **What buyers say about fireback**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**44%
*“It works very well on bugs cousin instantly”*
**Strength**25%
*“Effective”*
**Quality-Overall**19%
*“great product”*
**Smell**6%
*“smells surprisingly nice”*
**Advertised Vs Actual Product**6%
*“Does the job”*
### **What buyers complain about **
**Value For Money**50%
*“First of all this product is absolutely great it's a little expensive”*
**Pest/Insect Control**38%
*“Does not kill insects on contact”*
**Defective Material/Parts**13%
*“can has a defect almost seems like it was a used before”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**14%
**Functionality-Overall**14%
**Maintenance And Repair**14%
**Quality-Overall**14%
## **Common questions**
- **Is fireback profitable to sell on Amazon United States?**
- The niche generates $289K/yr across 4 tracked products. 90-day search growth is -60.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fireback niche?**
- 2 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fireback?**
- Top complaints mined from reviews: Value For Money, Pest/Insect Control, Defective Material/Parts. The return rate is 0.2%.
- **When does demand for fireback peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the fireback niche?**
- Listings span $18.65–$135.40; the average listing price is $68.55 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.
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