---
title: "Fire Pit — $13.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fire-pit"
last_updated: "2026-08-10T18:12:47.995Z"
locale: en
meta:
description: "Niche score 71/100 · $13.6M/yr market · 14.2M searches/yr · $143.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $13.6M/yr market · 14.2M searches/yr · $143.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Fire Pit — $13.6M/yr Amazon US Niche (2026) - Flapen"
---
# **fire pit**
**Launch it**
A $13.6M/yr market growing +67.5% this quarter with returns at 0.9% — clears our launch bar.
Market size 100Growth 78Conversion 8Competition 92Returns 96Price range 14Avg price 61Brand share 91Review moat 63Quality gap 45
**Market size**
**Incredible****$13.6M**
$13.6M/yr · 14.2M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+67.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****994.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$143.40**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.98–$595.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fire pit is a $13.6M/yr Amazon United States market (14.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 71/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire pit market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$14.3M–$17.9M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **98%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 82%
**Top-5 click share**
**23%**
Top 20: 54%
**Open market**
**52%**
- OutVue18% - Ciays10% - Gas One6% - Panovue6% - EcoNook5% - Fire Beauty4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +67.5% search growth over the last 90 days.
600K400KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fire-pit/trend)
## **Top fire pit search terms**
- **fire pit**5.8M/yr+72.9%0.5% conv. - **propane fire pit**1.5M/yr+88.4%0.4% conv. - **firepit**1.0M/yr+90.1%0.5% conv. - **fire pits for outside wood burning**955K/yr+27.3%0.7% conv. - **outdoor fire pit**850K/yr+41.2%0.5% conv. - **fire pit table**520K/yr+68.7%0.2% conv. - **firepits for outside**495K/yr+45.7%0.6% conv. - **propane fire pit table**353K/yr+113.5%0.4% conv. - **fire table**298K/yr+86.7%0.3% conv. - **outdoor fireplace**382K/yr+13.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fire-pit/search-terms)
## **Top fire pit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$409K6%$819K9%$1.2M12%$1.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OutVue 36 Inch Fire Pit with 2 Grills Wood Burning Fire Pits for Outside with Lid Poker and Round Waterproof Cover BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party**OutVue**$107.26**4.4★2,786 rev](https://www.amazon.com/dp/B0C64VCSKN) [2**Ciays 28 Inch Propane Fire Pit CSA-Listed Outdoor Fire Pit Table 50 000 BTU Steel Gas Fire Pits with Lid and Lava Rock Add Warmth and Ambience to Parties On Patio Deck Garden Black CIFPT3-N1**Ciays**$153.32**4.5★2,243 rev](https://www.amazon.com/dp/B09GXJTTDN) [3**32 Inch Round Fire Pit with Mesh Cover Fire Poker Star and Moon Design Metal Wood Burning Outdoor Firepit for Patio Backyard Garden Bonfire Party Perfect for Christmas Thanksgiving Halloween**Arikit**$90.36**4.7★263 rev](https://www.amazon.com/dp/B0DFQ3NPVY) [4**GasOne 23 in Outdoor Wood Burning Fire Pit Durable Alloy Steel Fire Pits for Outside Small Fire Pit for Backyard Porch Deck Camping BBQ**Gas One**$40.66**4.5★420 rev](https://www.amazon.com/dp/B0CZM51SW5) [5**Walsunny 43 inch Outdoor Propane Fire Pit 50 000 BTU Gas Fire Pit Table with Lid Waterproof Cover Rectangle Gas Firepit Table for Garden/Patio CSA Certification**Shintenchi**$141.36**4.3★572 rev](https://www.amazon.com/dp/B0D7ZVDYHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zzuvjoy 36 Inch Fire Pit Ring Large Outdoor Campfire Pit for Patio Backyard Garden Smokeless Steel Firepit with Air Vent for Efficient Burning & Anti-Rust Coating Black Steel**Zzuvjoy**$59.57**94 rev10mo ago](https://www.amazon.com/dp/B0FPLP3XF2) [**OutVue 47 Inch Fire Pit with 2 Grills Wood Burning Fire Pits for Outside with Lid & Poker BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party**OutVue**$188.83**2,786 rev11mo ago](https://www.amazon.com/dp/B0FMRGDM3R) [**Breezz 32 Inch American Flag Fire Pit with Mesh Cover & Poker Round Metal Wood Burning Outdoor Firepit for Patio Garden Backyard Bonfire Ideal for 4th of July Memorial Day Christmas**BreezZ**$99.90**192 rev11mo ago](https://www.amazon.com/dp/B0FM3JYC86) [**Quilushey 32 Inch Fire Pit Table with Fire Poker & Spark Screen Outdoor Burning Fire Pits 3 in 1 Metal Square Firepit Stove for Outside Heating Bonfire Party Camping Patio Garden**Quilushey**$71.47**70 rev1y ago](https://www.amazon.com/dp/B0F8Q363R5) [**39 Fire Pits with Wood Storage for Outside Large Wood Burning Outdoor Fireplace with Chimney Mesh Spark Screen & Fire Poker Idea for Backyard Patio Party Camping Picnic**Panovue**$159.35**186 rev1y ago](https://www.amazon.com/dp/B0F59YGK1P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VINGLI 32in Wood Fire Pit with Mesh Lid and Fire Poker Portable Outdoor Fireplace Burning FirePit for Chrismas Backyard Patio Outside Picnic BBQ Party**VINGLI**$64.41**4.5★**▲ 183%**](https://www.amazon.com/dp/B0DM54MHGM) [**Zzuvjoy 36 Inch Fire Pit Ring Large Outdoor Campfire Pit for Patio Backyard Garden Smokeless Steel Firepit with Air Vent for Efficient Burning & Anti-Rust Coating Black Steel**Zzuvjoy**$59.57**4.4★**▲ 113%**](https://www.amazon.com/dp/B0FPLP3XF2) [**OutVue 47 Inch Fire Pit with 2 Grills Wood Burning Fire Pits for Outside with Lid & Poker BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party**OutVue**$188.83**4.4★**▲ 107%**](https://www.amazon.com/dp/B0FMRGDM3R) [**OutVue 42 Inch Fire Pit with 2 Grills Extra Large Wood Burning Fire Pits for Outside with Lid & Poker Heavy Duty Firepit BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party**OutVue**$150.97**4.4★**▲ 51%**](https://www.amazon.com/dp/B0CRNPN3S1) [**Breezz 32 Inch American Flag Fire Pit with Mesh Cover & Poker Round Metal Wood Burning Outdoor Firepit for Patio Garden Backyard Bonfire Ideal for 4th of July Memorial Day Christmas**BreezZ**$99.90**4.6★**▲ 40%**](https://www.amazon.com/dp/B0FM3JYC86)
**~~View all trending →~~**
## **What buyers say about fire pit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Simple assembly”*
**Quality-Overall**12%
*“Great product, quality build”*
**Value For Money**11%
*“Excellent value”*
**Size-Overall**7%
*“True to size”*
**Advertised Vs Actual Product**5%
*“Better than I expected”*
**Ease Of Use**4%
*“easy to operate”*
**Design-Overall**4%
*“Designed well”*
**Heating**4%
*“Good Heat”*
**Strength**4%
*“the construction feels sturdy”*
**Durability**3%
*“Durable and perfect”*
### **What buyers complain about **
**Assembly/Installation**11%
*“Assembly challenging”*
**Size-Overall**10%
*“Little small”*
**Quality-Overall**9%
*“Cheap quality”*
**Rusts/Corrodes**5%
*“already rusting”*
**Durability**5%
*“not durable”*
**Value For Money**4%
*“Overpriced”*
**Strength**4%
*“Flimsy”*
**Advertised Vs Actual Product**3%
*“The pictures are very deceiving”*
**Instructions/User Manual/Troubleshooting**3%
*“Terrible instructions”*
**Metal Quality**2%
*“Thin metal”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Assembly/Installation**4%
**Functionality-Overall**3%
**Strength**2%
**Grilling**2%
**Flammable**2%
## **Common questions**
- **Is fire pit profitable to sell on Amazon United States?**
- The niche generates $13.6M/yr across 81 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Launch it (71/100).
- **How competitive is the fire pit niche?**
- 43 brands and 64 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in fire pit?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for fire pit peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the fire pit niche?**
- Listings span $5.98–$595.71; the average listing price is $143.40 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.
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