---
title: "Fire Pit Mat — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fire-pit-mat"
last_updated: "2026-08-06T01:31:27.254Z"
locale: en
meta:
description: "Niche score 55/100 · $241K/yr market · 183K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $241K/yr market · 183K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fire Pit Mat — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **fire pit mat**
**Worth a look**
Shows a sweet-spot price point ($26.24 avg), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Market size 45Growth 84Conversion 58Competition 29Returns 43Price range 88Avg price 95Brand share 45Review moat 65Quality gap 48
**Avg price**
**Incredible****$26.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.40–$59.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+81.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****912.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$241K**
$241K/yr · 183K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, fire pit mat is a $241K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire pit mat market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$262K–$328K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**18%**
- Huchiz27% - DocSafe25% - rumlick10% - Brinman9% - Rymtox6% - UNCO4% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fire-pit-mat/trend)
## **Top fire pit mat search terms**
- **fire pit mat**46K/yr+96.6%4.2% conv. - **fire pit mats for under fire pit**25K/yr+79.2%5.0% conv. - **firepit mats for under fire pit**13K/yr+69.3%4.5% conv. - **fire mat for fire pit**7K/yr+267.7%4.9% conv. - **fireproof mat for under fire pit**15K/yr+35.0%5.2% conv. - **firepit mat**10K/yr+92.3%4.3% conv. - **fire pit mat for deck**5K/yr+191.9%3.7% conv. - **solo stove mat**7K/yr+70.8%5.9% conv. - **fire proof mats for under fire pit**6K/yr+31.9%4.2% conv. - **fire pit mats**5K/yr+125.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fire-pit-mat/search-terms)
## **Top fire pit mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable**Huchiz**$20.19**4.5★701 rev](https://www.amazon.com/dp/B0DDTJS9Y4) [2**DocSafe 48 Round Fire Pit Mat 4-Layer Fireproof Under Grill Mat Heat Insulated Indoor Fireplace Pad Protector for Decks Patios Grass Solo Stove Bonfire Reusable Oil-Proof and Waterproof Black**DocSafe**$23.22**4.3★2,575 rev](https://www.amazon.com/dp/B0B2P6DLW7) [3**40 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Firpit Mats under Fire Pit Camping Stove Mat for Solo Stove Accessories under Grill Mat for Outdoor Grill Deck Patio Protector BBQ Mat Portable**Brinman**$18.35**4.5★178 rev](https://www.amazon.com/dp/B0CHVDTNKY) [4**rumlick 36 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Under Grill Mats for Outdoor Grill Portable Camping Stove Mat for Solo Stove Accessories**rumlick**$21.70**4.7★446 rev](https://www.amazon.com/dp/B0D9GG4111) [5**RYMTOX Large 42 Fire Pit Mat for Solo Stove Bonfire | Double-Sided Fireproof | Waterproof | Oil-Proof | Easy to Clean | Bonfire Accessories | Round BBQ Mat for Solo Stove Accessories Deck Patio Lawn**Rymtox**$19.38**4.4★144 rev](https://www.amazon.com/dp/B0FK3SBMVL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SDLDEER 43 Fire Pit Mat for Solo Stove Bonfire - Round Fireproof Waterproof Under Grill Mat Reusable Solo Stove Accessories for Deck Patio**SDLDEER**$21.61**17 rev6mo ago](https://www.amazon.com/dp/B0GGQQX4PM) [**RYMTOX Large 42 Fire Pit Mat for Solo Stove Bonfire | Double-Sided Fireproof | Waterproof | Oil-Proof | Easy to Clean | Bonfire Accessories | Round BBQ Mat for Solo Stove Accessories Deck Patio Lawn**Rymtox**$19.38**144 rev12mo ago](https://www.amazon.com/dp/B0FK3SBMVL) [**UNCO- Round Fire Pit Mat 36 Black Double-Sided Fireproof Design Reusable Portable 3 Layers Waterproof & Easy to Clean Grill Matt for Outdoor Grill Deck Protector**UNCO**$10.40**154 rev1y ago](https://www.amazon.com/dp/B0DJNXZ4VY) [**36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable**Huchiz**$20.19**701 rev1y ago](https://www.amazon.com/dp/B0DDTJS9Y4) [**rumlick 36 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Under Grill Mats for Outdoor Grill Portable Camping Stove Mat for Solo Stove Accessories**rumlick**$21.70**446 rev2y ago](https://www.amazon.com/dp/B0D9GG4111)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SDLDEER 43 Fire Pit Mat for Solo Stove Bonfire - Round Fireproof Waterproof Under Grill Mat Reusable Solo Stove Accessories for Deck Patio**SDLDEER**$21.61**4.2★**▲ 252%**](https://www.amazon.com/dp/B0GGQQX4PM) [**Fire Pit Mat & Grill Pad 6760 XL Fireproof Deck Protector Triple-Layer Silicone + Fiberglass for Outdoor Firepit BBQ Patio & Lawn**Jametown Supply Company**$59.83**4.3★**▲ 110%**](https://www.amazon.com/dp/B08VGX4J4C) [**Fireproof Pros 36 Fire Pit Protector for Deck or Patio Thick Heat Resistant Deflector Triple Layer BBQ Mat**FireProof Pros**$39.65**4.6★**▲ 44%**](https://www.amazon.com/dp/B08R2MJ5YR) [**DocSafe 48 Round Fire Pit Mat 4-Layer Fireproof Under Grill Mat Heat Insulated Indoor Fireplace Pad Protector for Decks Patios Grass Solo Stove Bonfire Reusable Oil-Proof and Waterproof Black**DocSafe**$23.22**4.3★**▲ 27%**](https://www.amazon.com/dp/B0B2P6DLW7) [**rumlick 48 Fire Pit Mat for Solo Stove Yukon Round Fireproof Under Grill Mats for Outdoor Grill Portable Camping Stove Mat for Solo Stove Accessories**rumlick**$28.26**4.7★**▲ 26%**](https://www.amazon.com/dp/B0D9GFDQTT)
**~~View all trending →~~**
## **What buyers say about fire pit mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Drop/Impact Protection**19%
*“Protective”*
**Advertised Vs Actual Product**15%
*“Product performs as advertised”*
**Quality-Overall**8%
*“Good quality Mat”*
**Value For Money**8%
*“GOOD PRICE & DELIVERED ON TIME”*
**Size-Overall**6%
*“Perfect size”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Grilling**5%
*“This mat is a genuinely useful upgrade if you grill often”*
**Thickness**4%
*“High quality with good thickness”*
**Water Resistance**3%
*“It's more water resistant than fire resistant it seems like”*
**Durability**3%
*“Very durable size was great”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Did not work”*
**Thickness**15%
*“Not very thick”*
**Flammable**14%
*“resulting in a home fire”*
**Quality-Overall**7%
*“Absolute garbage does not work at all”*
**Durability**5%
*“Works Well, But Does Not Last”*
**Grilling**4%
*“It doesnt stay straight under the grill”*
**Heating**4%
*“not 100% effective at blocking heat”*
**Drop/Impact Protection**4%
*“this product offered no protection”*
**Strength**3%
*“Its just a flimsy piece of fabric”*
**Thin**3%
*“Very thin and flimsy”*
### **Top return reasons **
**Size-Overall**32%
**Grilling**16%
**Material Quality**11%
**Thin**7%
**Advertised Vs Actual Product**6%
**Thickness**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Strength**2%
**Value For Money**2%
## **Common questions**
- **Is fire pit mat profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the fire pit mat niche?**
- 13 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in fire pit mat?**
- Top complaints mined from reviews: Functionality-Overall, Thickness, Flammable. The return rate is 3.6%.
- **When does demand for fire pit mat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the fire pit mat niche?**
- Listings span $10.40–$59.83; the average listing price is $26.24 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.
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