---
title: "Fill and Chill Table — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fill-and-chill-table"
last_updated: "2026-08-10T17:33:26.800Z"
locale: en
meta:
description: "Niche score 53/100 · $66K/yr market · 27K searches/yr. Prices mostly outside the sweet spot ($9.88–$1216.52) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $66K/yr market · 27K searches/yr. Prices mostly outside the sweet spot ($9.88–$1216.52) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fill and Chill Table — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **fill and chill table**
**Worth a look**
Shows demand growing +102.2% this quarter, but prices mostly outside the sweet spot ($9.88–$1216.52) keeps it on the watch list.
Market size 16Growth 92Conversion 25Competition 71Returns 44Price range 7Avg price 67Brand share 84Review moat 71Quality gap 38
**Growth**
**Great****+102.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****640.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$124.77**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$66K**
$66K/yr · 27K searches
**Price range**
**Bad****$9.88–$1216.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fill and chill table is a $66K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fill and chill table market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$62K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#546**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**51%**
Top 20: 91%
**Top-5 click share**
**43%**
Top 20: 79%
**Open market**
**44%**
- Jasonwell16% - SHAREWIN10% - Giantex10% - VINGLI7% - KOTEK6% - Winlice6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +102.2% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fill-and-chill-table/trend)
## **Top fill and chill table search terms**
- **tabletop cooler**7K/yr+148.2%0.6% conv. - **cold table for food**6K/yr+115.6%1.1% conv. - **fill and chill table**6K/yr+90.2%1.2% conv. - **cold table**4K/yr+59.1%0.6% conv. - **ice cooler folding table**2K/yr+146.7%1.7% conv. - **party ice cooler folding table**1K/yr+3.1%1.0% conv. - **4 foot party ice cooler folding table**451/yr+264.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fill-and-chill-table/search-terms)
## **Top fill and chill table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug**Jasonwell**$16.83**4.5★8,048 rev](https://www.amazon.com/dp/B07LGBSJW4) [2**SHAREWIN Folding Ice Cooler Table Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Foldable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues Fishing(White**SHAREWIN**$97.45**4.4★55 rev](https://www.amazon.com/dp/B0F1CWGWS5) [3**VINGLI Portable Cooler Table with Extra Storage Shelf Alloy Steel Black Picetable Model**VINGLI**$102.66**4.6★120 rev](https://www.amazon.com/dp/B0DSFCD8KC) [4**Giantex Folding Ice Table with Drain 4 ft Portable Cooler with Removable Skirt No Assembly Fill and Chill Table for Food Drink Beverage Foldable Party Ice Bin for Camping BBQ Outdoor White**Giantex**$93.02**4.6★402 rev](https://www.amazon.com/dp/B01N6QG3E8) [5**Winlice Outdoor Ice Cooler Folding Table Portable Cooler Table with Removable Matching Skirt Folding Ice Chest Table with Place Holder White**Winlice**$98.54**4.5★90 rev](https://www.amazon.com/dp/B0DF5CJBXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IWDOO 4 Foot Ice Cooler Folding Table Party Ice Tables with Drain and Detachable White Skirt Large Plastic Cooler Table to Keep Drinks Cool for Weddings Outdoor Picnics Pool Camping BBQ White**IWDOO**$38.17**3 rev6mo ago](https://www.amazon.com/dp/B0GDGBKZFF) [**Countertop Ice Food Serving Display Tray with 5 Pan Salad Bar Buffet Station for Home Cold Food Buffet Server Pizza Topping Station Cold Buffet Table Serving Station for Party**Enkreefi**$93.35**6 rev9mo ago](https://www.amazon.com/dp/B0FWJSPJ8C) [**SHAREWIN Folding Ice Cooler Table with Metal Side Desktop Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues(White**SHAREWIN**$98.75**5 rev10mo ago](https://www.amazon.com/dp/B0FSKN51FN) [**KOTEK Folding Ice Cooler Table 4 FT Portable Ice Table with Drain Matching Skirt & Foldable Bucket Buffet Beverage Server for Party Picnic Camping**KOTEK**$112.22**15 rev1y ago](https://www.amazon.com/dp/B0F63FY1JC) [**HLPB 4 FT Party Ice Cooler Folding Table with Folding Board Outdoor ice Table with Skirt & Drain & Folded Buckets & Barbed Wire Portable Foldable Bar Table for Party BBQ Camping Picnic White**HLPB**$120.12**13 rev1y ago](https://www.amazon.com/dp/B0F2JBLZYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Giantex 4 FT Folding Ice Cooler Table for Parties with Drain No Assembly Ice Bin Table with Removable Matching Skit Portable Fill and Chill Table for Cooling Food Beverage Picnic BBQ Tailgating**Giantex**$81.78**4.6★**▲ 113%**](https://www.amazon.com/dp/B0C4B43W6Y) [**YITAHOME Two-Tier Ice Table 4FT Folding Ice Cooler Table with Drain and Detachable Skirt Portable Ice Table for Parties Picnics Camping Weddings BBQs**YITAHOME**$98.83**4.5★**▲ 95%**](https://www.amazon.com/dp/B0DBV1FZWS) [**SHAREWIN Folding Ice Cooler Table with Metal Side Desktop Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues(White**SHAREWIN**$98.75**5.0★**▲ 90%**](https://www.amazon.com/dp/B0FSKN51FN) [**Countertop Ice Food Serving Display Tray with 5 Pan Salad Bar Buffet Station for Home Cold Food Buffet Server Pizza Topping Station Cold Buffet Table Serving Station for Party**Enkreefi**$93.35**4.8★**▲ 80%**](https://www.amazon.com/dp/B0FWJSPJ8C) [**Halloscume Large Inflatable Serving Bar 72 x 30 x 5 Inflatable Ice Serving Buffet Bar Inflatable Cooler Ice Buffet Salad Serving Trays with Drain Plug for Pool Outdoor Party Picnic(Black 1 Pack)**Halloscume**$23.62**4.1★**▲ 77%**](https://www.amazon.com/dp/B0D9M1WZM9)
**~~View all trending →~~**
## **What buyers say about fill and chill table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Awesome size”*
**Quality-Overall**12%
*“Very well made”*
**Ease Of Use**7%
*“Easy to use”*
**Assembly/Installation**7%
*“easy to set up”*
**Strength**7%
*“this is a very sturdy table”*
**Storage Capacity**6%
*“easy to store again for the next party”*
**Advertised Vs Actual Product**5%
*“Was exactly what I needed”*
**Ease Of Cleaning**4%
*“the mat maintains a clean”*
**Value For Money**4%
*“Value for money”*
**Design-Overall**4%
*“Sleek looking”*
### **What buyers complain about **
**Size-Overall**21%
*“The pump its too small”*
**Leak-Proof**18%
*“Leaking”*
**Quality-Overall**11%
*“Terrible quality”*
**Functionality-Overall**4%
*“Didnt work”*
**Weight Heavy**4%
*“I realized it was bulkier than expected”*
**Durability**4%
*“not durable”*
**Strength**3%
*“Not super sturdy”*
**Instructions/User Manual/Troubleshooting**3%
*“Bad instructions”*
**Rusts/Corrodes**2%
*“After the first use the metal containers started to rust from the bottom from placing the ice packets”*
**Gifting Purpose**2%
*“Damaged - gift”*
### **Top return reasons **
**Size-Overall**63%
**Value For Money**9%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is fill and chill table profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fill and chill table niche?**
- 29 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in fill and chill table?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 3.5%.
- **When does demand for fill and chill table peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the fill and chill table niche?**
- Listings span $9.88–$1216.52; the average listing price is $124.77 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.
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