---
title: "Fenbendazole — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fenbendazole"
last_updated: "2026-08-10T17:34:04.889Z"
locale: en
meta:
description: "Niche score 59/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fenbendazole — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **fenbendazole**
**Worth a look**
Shows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 12Conversion 52Competition 31Returns 95Price range 90Avg price 95Brand share 46Review moat 60Quality gap 70
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 2.0M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.23–$84.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,091.48**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, fenbendazole is a $2.9M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fenbendazole market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.8M–$3.4M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**19%**
- ATEAMIR27% - FENBENOL23% - Panacur18% - Ollistart5% - SAFE-GUARD4% - Luxekem4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
120K80KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fenbendazole/trend)
## **Top fenbendazole search terms**
- **fenbendazole**1.3M/yr-24.6%3.4% conv. - **fenbendazole 444mg**61K/yr+33.8%0.8% conv. - **fenbendazole 222mg**119K/yr-34.8%1.8% conv. - **fenbendazole 444mg capsules**200K/yr-67.2%0.8% conv. - **fenbendazole for humans cancer 222mg**65K/yr+23.0%1.1% conv. - **fenbendazole 444**39K/yr-25.5%0.4% conv. - **fenben**38K/yr-27.9%1.5% conv. - **fenbendazole for humans cancer 444mg**28K/yr-37.6%1.0% conv. - **fenbendazole 444mg capsules for humans**19K/yr-25.0%0.5% conv. - **fenbendazole for humans 222mg**10K/yr+66.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fenbendazole/search-terms)
## **Top fenbendazole products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$287K20%$574K30%$861K40%$1.1M1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.51**4.8★1,037 rev](https://www.amazon.com/dp/B01AZ4SBJM) [2**FENBENOL |180 Count| Oxi**FENBENOL**$84.81**4.7★82 rev](https://www.amazon.com/dp/B0FXY1SGKQ) [3**Panacur C Canine Dewormer (Fenbendazole) 4 Gram 3 Count (Pack of 1) Red**Panacur**$19.65**4.7★6,099 rev](https://www.amazon.com/dp/B000296N7S) [4**Safe-Guard (Fenbendazole) Dewormer Liquid 125ml**SAFE-GUARD**$32.61**4.6★4,638 rev](https://www.amazon.com/dp/B01B5NO5BU) [5**(3 Pack) PANACUR Dewormer Horse Paste 10% 100mg Each**Panacur**$41.03**4.7★1,348 rev](https://www.amazon.com/dp/B06XX3FN9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Canine Dewormer for Dogs (fenbendazole) for Treatment and Control of Tapeworms Roundworms Hookworms and Whipworms 100 Tablets 100 mg per Tablet Oral Tablets with Weight-Based Directions**MUSTART**$42.21**4 rev2mo ago](https://www.amazon.com/dp/B0GZ2JD5NJ) [**Dewormer for Dog Fenbendazole Liquid Dog Dewormer Broad Spectrum for All wormer Tapeworms Roundworms Hookworms Whipworms 4 oz**Ollistart**$34.25**2 rev2mo ago](https://www.amazon.com/dp/B0GXK548S2) [**Dewormer for Dogs Fenbendazole for Tapeworms Roundworms & Hookworms 22.2% (222 mg/g) Tablets**Yeosklum**$35.79**7 rev3mo ago](https://www.amazon.com/dp/B0GTZ1GTBS) [**Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness**Ollistart**$37.57**5 rev3mo ago](https://www.amazon.com/dp/B0GTYNLCN7) [**Fenbendazole-Based Digestive Care for Horses Goats and Poultry Intestinal Support Formula for Routine Animal Wellness 120 mL (4.2 fl oz)**Vetraw**$36.54**6 rev3mo ago](https://www.amazon.com/dp/B0GTR7CJX9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fenbendazole-Based Digestive Support for Horses and Poultry Intestinal Support Formula for Routine Animal Wellness**Ollistart**$37.57**3.0★**▲ 207%**](https://www.amazon.com/dp/B0GTYNLCN7) [**Dewomer Fenbendazole Liquid for Horses Goats Dogs Cats Poultry & More Gut Health Immune & Digestive Support 100 mL**Dewomer**$36.37**4.8★**▲ 205%**](https://www.amazon.com/dp/B0GSG4CH63) [**Dewormer for Dog Fenbendazole Liquid Dog Dewormer Broad Spectrum for All wormer Tapeworms Roundworms Hookworms Whipworms 4 oz**Ollistart**$34.25**4.2★**▲ 205%**](https://www.amazon.com/dp/B0GXK548S2) [**Dewormer for Dogs Fenbendazole for Tapeworms Roundworms & Hookworms 22.2% (222 mg/g) Tablets**Yeosklum**$35.79**4.1★**▲ 205%**](https://www.amazon.com/dp/B0GTZ1GTBS) [**Canine Dewormer for Dogs (fenbendazole) for Treatment and Control of Tapeworms Roundworms Hookworms and Whipworms 100 Tablets 100 mg per Tablet Oral Tablets with Weight-Based Directions**MUSTART**$42.21**5.0★**▲ 204%**](https://www.amazon.com/dp/B0GZ2JD5NJ)
**~~View all trending →~~**
## **What buyers say about fenbendazole**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great product that is very effective”*
**Advertised Vs Actual Product**19%
*“AS expected”*
**Ease Of Use**17%
*“Easy to Use”*
**Value For Money**15%
*“Great value”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions are clear”*
**Pet Friendly**3%
*“Happy dog”*
**Ease Of Cleaning**2%
*“Cleaned Out”*
**Taste-Overall**2%
*“There was no noticeable change in taste”*
**Size-Overall**1%
*“the size is awesome”*
**Ingredients-Overall**1%
*“ingredients looked accurate”*
### **What buyers complain about **
**Smell**12%
*“the chemical smell that is not typically”*
**Functionality-Overall**9%
*“DIDN'T WORK”*
**Advertised Vs Actual Product**7%
*“NOT what it says it is”*
**Value For Money**7%
*“Not worth 2¢”*
**Ingredients-Overall**7%
*“I am concerned that this product may not be what people are looking for which is Fenbendazole”*
**Leak-Proof**6%
*“leaking in plastic bag”*
**Instructions/User Manual/Troubleshooting**5%
*“-directions are a bit befuddling on the insert”*
**Indigestion**5%
*“Diarrhea is the usual symptom”*
**Allergies**5%
*“Bad reaction”*
**Size-Overall**4%
*“it wasn't the same size”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Value For Money**14%
**Functionality-Overall**13%
**Size-Overall**10%
**Defective Material/Parts**5%
**Texture/Consistency-Overall**4%
**Instructions/User Manual/Troubleshooting**3%
**Taste-Overall**3%
**Certifications**3%
**Color**2%
## **Common questions**
- **Is fenbendazole profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 21 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the fenbendazole niche?**
- 16 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in fenbendazole?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for fenbendazole peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fenbendazole niche?**
- Listings span $10.23–$84.81; the average listing price is $34.47 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.
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