---
title: "Fall Door Mat — $326K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fall-door-mat"
last_updated: "2026-08-10T17:34:07.176Z"
locale: en
meta:
description: "Niche score 66/100 · $326K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $326K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fall Door Mat — $326K/yr Amazon US Niche (2026) - Flapen"
---
# **fall door mat**
**Worth a look**
Shows demand growing +140.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 96Conversion 8Competition 83Returns 46Price range 86Avg price 95Brand share 91Review moat 60Quality gap 50
**Growth**
**Incredible****+140.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$30.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.78–$104.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Good****1,097.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$326K**
$326K/yr · 1.6M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, fall door mat is a $326K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall door mat market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$923K–$1.2M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#10,201**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **69%**
- **Out of stock**
- **30.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**44%**
Top 20: 82%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**52%**
- Drydiet13% - JZHLLA11% - Homydecor8% - CAP Barbell6% - VEVOR5% - Artoid Mode5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +140.4% search growth over the last 90 days.
200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 222.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/fall-door-mat/trend)
## **Top fall door mat search terms**
- **fall door mat**458K/yr+449.3%0.3% conv. - **fall mat**38K/yr+11.4%3.6% conv. - **fall rugs**84K/yr+139.3%0.1% conv. - **fall rug**87K/yr+159.9%0.2% conv. - **fall doormat**108K/yr+203.6%0.1% conv. - **fall welcome mat**86K/yr+326.3%0.5% conv. - **fall mats**15K/yr+10.8%2.0% conv. - **fall outdoor rug**142K/yr+459.5%0.1% conv. - **fall door mats**72K/yr+279.2%0.0% conv. - **fall outdoor mat**83K/yr+258.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/fall-door-mat/search-terms)
## **Top fall door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$29K12%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Drydiet 2 Pcs Fall Layered Doormat Set Neutral Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Indoor Outdoor Decor**Drydiet**$29.42**4.2★15 rev](https://www.amazon.com/dp/B0F1FVS4X6) [2**JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior**JZHLLA**$42.88**3.9★44 rev](https://www.amazon.com/dp/B0FSZG47CP) [3**CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLUE**CAP Barbell**$32.11**4.7★2,444 rev](https://www.amazon.com/dp/B0D9MW8RCQ) [4**Fall Decor Door Mat Combo Set 100% Coco Coir Welcome Mat + 28 x 43 Inches Orange and Black Plaid Rug- Fall Thanksgiving Front Porch Entryway Floor Doormat Indoor Outdoor Autumn Mats Hello Pumpkin**Homydecor**$31.68**4.8★638 rev](https://www.amazon.com/dp/B0C7G1B7L7) [5**VEVOR Fall Mat for Elderly 3/4-inch Thickened Fall Prevention Pad with Beveled Edge Anti-Slip Bedside Safety Floor Mat for Seniors Handicaps Patients (24 x 70 inch)**VEVOR**$53.20**4.3★54 rev](https://www.amazon.com/dp/B0DYTYXQJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drydiet 2 Pcs Fall Layered Doormat Set Hey There Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Decor(Fall Orange)**Drydiet**$27.86**6 rev3mo ago](https://www.amazon.com/dp/B0GWR3KKW7) [**JZHLLA Bedside Fall Mats for Elderly 2.5 Inch Rollable High Density Foam Floor Mats 71.6 * 24 Inch Waterproof Non Slip Protection Mat for Elderly Handicap Senior**JZHLLA**$45.97**48 rev8mo ago](https://www.amazon.com/dp/B0FX2PXZGK) [**JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior**JZHLLA**$42.88**44 rev9mo ago](https://www.amazon.com/dp/B0FSZG47CP) [**JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior(Black)**JZHLLA**$42.88**48 rev9mo ago](https://www.amazon.com/dp/B0FSZCDVJT) [**RED-SHYN Thanksgiving Doormat Hello Fall Coir Door Mat Maple Leaves Pumpkin Pinecone Non-Slip Indoor Outdoor Entrance Mat for Autumn Thanksgiving 1730 Inches**RED-SHYN**$8.78**2 rev9mo ago](https://www.amazon.com/dp/B0FRS4GW83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Drydiet 2 Pcs Fall Layered Doormat Set Hey There Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Decor(Fall Orange)**Drydiet**$27.86**4.1★**▲ 1000%**](https://www.amazon.com/dp/B0GWR3KKW7) [**CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLUE**CAP Barbell**$32.11**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0D9MW8RCQ) [**RED-SHYN Thanksgiving Doormat Hello Fall Coir Door Mat Maple Leaves Pumpkin Pinecone Non-Slip Indoor Outdoor Entrance Mat for Autumn Thanksgiving 1730 Inches**RED-SHYN**$8.78**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FRS4GW83) [**JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior**JZHLLA**$42.88**3.9★**▲ 953%**](https://www.amazon.com/dp/B0FSZG47CP) [**JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior(Black)**JZHLLA**$42.88**4.2★**▲ 907%**](https://www.amazon.com/dp/B0FSZCDVJT)
**~~View all trending →~~**
## **What buyers say about fall door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“Colors are beautiful”*
**Quality-Overall**12%
*“A high-quality, and versatile mat”*
**Soft Feel**10%
*“soft to the touch”*
**Value For Money**9%
*“Great value”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Size-Overall**5%
*“The size is accurate”*
**Thickness**4%
*“After assembly the mat is a good thickness and plush”*
**Ease Of Cleaning**3%
*“It cleans easily”*
**Durability**3%
*“Made well and seems durable”*
**Cushion**2%
*“its got a cushion feel”*
### **What buyers complain about **
**Thickness**10%
*“Wish was a little thicker”*
**Color**6%
*“Colors are not as expected”*
**Cushion**5%
*“It is 2 think soft cushion foam”*
**Smell**4%
*“Smells toxic”*
**Size-Overall**4%
*“The dimensions are not correct”*
**Ease Of Cleaning**4%
*“I feel like I can't ever get this rug completely clean”*
**Hard Feel**4%
*“Too hard”*
**Quality-Overall**4%
*“This rug is such poor quality”*
**Durability**3%
*“I don't expect it to last long”*
**Grip**2%
*“It does not grip the floor”*
### **Top return reasons **
**Size-Overall**33%
**Color**22%
**Advertised Vs Actual Product**9%
**Thickness**5%
**Hard Feel**4%
**Quality-Overall**3%
**Functionality-Overall**2%
**Material Quality**2%
**Grip**2%
**Cushion**2%
## **Common questions**
- **Is fall door mat profitable to sell on Amazon United States?**
- The niche generates $326K/yr across 52 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +140.4%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the fall door mat niche?**
- 40 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in fall door mat?**
- Top complaints mined from reviews: Thickness, Color, Cushion. The return rate is 3.3%.
- **When does demand for fall door mat peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 222.9× the quietest.
- **What does it cost to enter the fall door mat niche?**
- Listings span $8.78–$104.02; the average listing price is $30.78 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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