---
title: "Search terms — fairy door - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/fairy-door/search-terms"
last_updated: "2026-08-10T03:02:29.044Z"
locale: en
meta:
  description: "Niche score 65/100 · $135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $135K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fairy door - Flapen"
---

# **fairy door**

**Worth a look**

Shows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 69Conversion 32Competition 81Returns 68Price range 54Avg price 64Brand share 91Review moat 90Quality gap 80

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****196.55**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+50.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.38–$27.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$135K**

$135K/yr · 385K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms