---
title: "Trend — ez straw - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/ez-straw/trend"
last_updated: "2026-08-10T15:37:09.449Z"
locale: en
meta:
  description: "Niche score 61/100 · $34K/yr market · 35K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $34K/yr market · 35K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ez straw - Flapen"
---

# **ez straw**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 82Conversion 36Competition 61Returns 96Price range 90Avg price 95Brand share 47Review moat 50Quality gap 88

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$34.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.76–$99.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Growth**

**Great****+78.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,549.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$34K**

$34K/yr · 35K searches

## Trend