---
title: "Entrance Sign — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/entrance-sign"
last_updated: "2026-08-10T15:50:25.869Z"
locale: en
meta:
description: "Niche score 53/100 · $40K/yr market · 60K searches/yr · $17.08 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $40K/yr market · 60K searches/yr · $17.08 avg price. A small market ($40K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Entrance Sign — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **entrance sign**
**Worth a look**
Shows a thin review moat (77 avg reviews), but a small market ($40K/yr) keeps it on the watch list.
Market size 10Growth 31Conversion 49Competition 79Returns 67Price range 76Avg price 80Brand share 82Review moat 96Quality gap 24
**Review moat**
**Incredible****77.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.08**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$6.78–$40.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$40K**
$40K/yr · 60K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, entrance sign is a $40K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **entrance sign market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#3,170**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**53%**
Top 20: 94%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**42%**
- Venicor14% - Sigo Signs13% - DIMARONGTON12% - Signs ByLITA7% - Rogue River Tactical7% - SImkha6%
## **Demand**
Weekly Amazon search volume, last 9 weeks — +4.7% search growth over the last 90 days.
1K800May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/entrance-sign/trend)
## **Top entrance sign search terms**
- **entrance sign**23K/yr+11.3%4.0% conv. - **enter sign**10K/yr+19.5%3.1% conv. - **entrance**10K/yr-3.4%0.6% conv. - **enter here sign**7K/yr+24.5%3.8% conv. - **main entrance sign**5K/yr-1.5%2.9% conv. - **entrance signs for business**5K/yr-42.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/entrance-sign/search-terms)
## **Top entrance sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled**DIMARONGTON**$8.83**4.7★41 rev](https://www.amazon.com/dp/B0FD8MD52C) [2**Right Arrow Entrance Sign 10x14 Inches Rust Free .040 Aluminum Fade Resistant Made in USA by Signs**Sigo Signs**$12.86**4.7★306 rev](https://www.amazon.com/dp/B07L5KPH7B) [3**Entrance Enter Office Door Sign Metal Business Retail Store Self Adhesive Aluminum Peel and Stick 8x2 Inch Indoor/Outdoor Black (1)**Rogue River Tactical**$6.86**4.2★29 rev](https://www.amazon.com/dp/B0DWKYV4VV) [4**Left Arrow Entrance Sign 10x14 Inches Rust Free .040 Aluminum Fade Resistant Made in USA by Signs**Sigo Signs**$13.09**4.7★306 rev](https://www.amazon.com/dp/B07L5WJCY9) [5**1PC Welcome Main Entrance Enter Here Sign 14 x 10 Inches - Aluminum - Customer Door Sign For Business**Venicor**$13.01**4.6★18 rev](https://www.amazon.com/dp/B0DXKVX164)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Entrance Sign Made from Premium Frosted Acrylic Material Super Strong Self-Adhesive Quick and Easy Installation Suitable for Home Hotel Restaurant and Public Areas (9 x 3 Inches White)**XYL HC**$7.99**5 rev6mo ago](https://www.amazon.com/dp/B0G9GVPTG9) [**Buryeah Entrance Banner Sign Kit Including 1 Entrance Feather Flag 3 Double Sided Enter Arrows Signs with Metal Stakes for Yard Outside Business Advertising Directional Signage(Red)**Buryeah**$39.91**2 rev8mo ago](https://www.amazon.com/dp/B0G1C588WM) [**Zonon 2 Pcs Entrance Only and Exit Only Signs Set 80 Mil Aluminum 18 x 12 Inch White Reflective Background with Black Letters Safety for Enter Exit Parking Lot Garage Driveway Business Entrance**Zonon**$38.86**3 rev9mo ago](https://www.amazon.com/dp/B0FS6PJ7VB) [**Buryeah 2 Sets Entrance Feather Flag 8 ft Entrance Banner Flag with Pole Kit and Ground Stake for Business Advertising Sign for Outside(Red)**Buryeah**$40.68**8 rev1y ago](https://www.amazon.com/dp/B0FF4R11JJ) [**Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled**DIMARONGTON**$8.83**41 rev1y ago](https://www.amazon.com/dp/B0FD8MD52C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zonon 2 Pcs Entrance Only and Exit Only Signs Set 80 Mil Aluminum 18 x 12 Inch White Reflective Background with Black Letters Safety for Enter Exit Parking Lot Garage Driveway Business Entrance**Zonon**$38.86**5.0★**▲ 236%**](https://www.amazon.com/dp/B0FS6PJ7VB) [**Entrance Sign Made from Premium Frosted Acrylic Material Super Strong Self-Adhesive Quick and Easy Installation Suitable for Home Hotel Restaurant and Public Areas (9 x 3 Inches White)**XYL HC**$7.99**5.0★**▲ 174%**](https://www.amazon.com/dp/B0G9GVPTG9) [**Buryeah Entrance Banner Sign Kit Including 1 Entrance Feather Flag 3 Double Sided Enter Arrows Signs with Metal Stakes for Yard Outside Business Advertising Directional Signage(Red)**Buryeah**$39.91**5.0★**▲ 105%**](https://www.amazon.com/dp/B0G1C588WM) [**Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled**DIMARONGTON**$8.83**4.7★**▲ 92%**](https://www.amazon.com/dp/B0FD8MD52C) [**1PC Entrance Sign Left Arrow 14 x 10 Inches - Aluminum - Entry Enter Here Only Sign**Venicor**$10.26**4.7★**▲ 51%**](https://www.amazon.com/dp/B0C56WZY3K)
**~~View all trending →~~**
## **What buyers say about entrance sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Arrived on schedule, excellent quality”*
**Ease Of Use**10%
*“Very handy”*
**Durability**10%
*“Durable and sturdy”*
**Size-Overall**8%
*“Great size”*
**Advertised Vs Actual Product**6%
*“As described”*
**Design-Overall**6%
*“Nice design”*
**Color**5%
*“Clear with good color”*
**Strength**5%
*“these are pretty sturdy”*
**Thickness**4%
*“Good thickness, not flimsy at all”*
**Assembly/Installation**4%
*“Easy to Install”*
### **What buyers complain about **
**Strength**23%
*“some of them are flimsy”*
**Size-Overall**14%
*“The flag sign is smaller than expected”*
**Mounting**9%
*“no self sticking backing”*
**Quality-Overall**9%
*“NOT THE BEST IT SHOWN FOR”*
**Design-Overall**5%
*“Very industrial looking”*
**Metal Quality**2%
*“It's not metal”*
**Rusts/Corrodes**2%
*“The weathered look with the fake rust”*
**Maneuvering**1%
*“hard for me to maneuver with my bad hip so I don't use that entrance”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Strength**4%
**Functionality-Overall**3%
**Quality-Overall**3%
**Material Quality**2%
**Adhesion/Stickiness**2%
**Scratch Resistance**1%
**Metal Quality**1%
## **Common questions**
- **Is entrance sign profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the entrance sign niche?**
- 27 brands and 29 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in entrance sign?**
- Top complaints mined from reviews: Strength, Size-Overall, Mounting. The return rate is 2.3%.
- **What does it cost to enter the entrance sign niche?**
- Listings span $6.78–$40.68; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.
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