---
title: "Easter Doormat — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/easter-doormat"
last_updated: "2026-08-10T14:29:30.281Z"
locale: en
meta:
description: "Niche score 24/100 · $0/yr market · 338K searches/yr · $16.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $0/yr market · 338K searches/yr · $16.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Doormat — $0/yr Amazon US Niche (2026) - Flapen"
---
# **easter doormat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 31Price range 79Avg price 79Brand share 0Review moat 91Quality gap 90
**Review moat**
**Great****182.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.23–$26.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 338K searches
**Growth**
**Bad****-99.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, easter doormat is a $0/yr Amazon United States market (338K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 24/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter doormat market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$167K–$209K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2,554**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **208 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- GRETJOB24% - FGSS24% - Duraaamo20% - Eohak19% - rosulasi13% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -99.1% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 284.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/easter-doormat/trend)
## **Top easter doormat search terms**
- **easter door mat**94K/yr-99.3%0.3% conv. - **easter rug**37K/yr-98.7%0.0% conv. - **easter rugs**32K/yr-98.6%0.0% conv. - **easter doormat**22K/yr-98.5%0.0% conv. - **easter welcome mat**14K/yr-98.9%0.0% conv. - **easter outdoor mat**15K/yr-99.0%0.0% conv. - **easter front door mat**15K/yr-99.0%0.0% conv. - **easter outdoor rug**18K/yr-99.3%0.0% conv. - **easter mat**15K/yr-99.3%0.0% conv. - **easter door mats**7K/yr-98.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/easter-doormat/search-terms)
## **Top easter doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRETJOB Artificial Blank Door Mats for Crafting Plain Door Mat for Painting 30x17 Inch (Rabbit)**GRETJOB**$16.18**3.4★99 rev](https://www.amazon.com/dp/B0FXWF68V2) [2**FGSS Easter Coir Doormat Spring Welcome Mat - Colorful Easter Eggs Front Door Mat Indoor Outdoor Entrance Decor 17 X 29 Inch**FGSS**$16.05**4.2★534 rev](https://www.amazon.com/dp/B0CP76415C) [3**Duraaamo Spring Pastel Checkered Rug 24 x 35 Inch Checkered Area Rug Outdoor Colored Front Porch Door Mat Welcome Spring Layering Rustic Mat Entryway Farmhouse Decor**Duraaamo**$26.29**4.2★183 rev](https://www.amazon.com/dp/B0FD3NKQD6) [4**Eohak Easter-Welcome-Doormat Outdoor-Entrance Colorful Easter Eggs Front Door Mat Funny Easter Doormat 17 X 29 Inch**Eohak**$12.84**4.2★84 rev](https://www.amazon.com/dp/B0DKF8Z42H) [5**Easter Kitchen Rugs Set of 2 Cute Bunny Spring Floral Kitchen Mats for Floor Non Slip Absorbent Rubber Bathroom Rugs Easter Door Mat Spring Holiday Indoor Home Bath Mat Dining Room Decorations**rosulasi**$12.23**4.4★14 rev](https://www.amazon.com/dp/B0G8ZMMTDY)
### **Newest**
by launch date
[**Easter Kitchen Rugs Set of 2 Cute Bunny Spring Floral Kitchen Mats for Floor Non Slip Absorbent Rubber Bathroom Rugs Easter Door Mat Spring Holiday Indoor Home Bath Mat Dining Room Decorations**rosulasi**$12.23**14 rev6mo ago](https://www.amazon.com/dp/B0G8ZMMTDY) [**GRETJOB Artificial Blank Door Mats for Crafting Plain Door Mat for Painting 30x17 Inch (Rabbit)**GRETJOB**$16.18**99 rev8mo ago](https://www.amazon.com/dp/B0FXWF68V2) [**Duraaamo Spring Pastel Checkered Rug 24 x 35 Inch Checkered Area Rug Outdoor Colored Front Porch Door Mat Welcome Spring Layering Rustic Mat Entryway Farmhouse Decor**Duraaamo**$26.29**183 rev1y ago](https://www.amazon.com/dp/B0FD3NKQD6) [**Eohak Easter-Welcome-Doormat Outdoor-Entrance Colorful Easter Eggs Front Door Mat Funny Easter Doormat 17 X 29 Inch**Eohak**$12.84**84 rev1y ago](https://www.amazon.com/dp/B0DKF8Z42H) [**FGSS Easter Coir Doormat Spring Welcome Mat - Colorful Easter Eggs Front Door Mat Indoor Outdoor Entrance Decor 17 X 29 Inch**FGSS**$16.05**534 rev2y ago](https://www.amazon.com/dp/B0CP76415C)
### **Trending**
90-day click momentum
[**Easter Kitchen Rugs Set of 2 Cute Bunny Spring Floral Kitchen Mats for Floor Non Slip Absorbent Rubber Bathroom Rugs Easter Door Mat Spring Holiday Indoor Home Bath Mat Dining Room Decorations**rosulasi**$12.23**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0G8ZMMTDY) [**GRETJOB Artificial Blank Door Mats for Crafting Plain Door Mat for Painting 30x17 Inch (Rabbit)**GRETJOB**$16.18**3.4★**▲ 504%**](https://www.amazon.com/dp/B0FXWF68V2) [**Eohak Easter-Welcome-Doormat Outdoor-Entrance Colorful Easter Eggs Front Door Mat Funny Easter Doormat 17 X 29 Inch**Eohak**$12.84**4.2★**▲ 19%**](https://www.amazon.com/dp/B0DKF8Z42H) [**FGSS Easter Coir Doormat Spring Welcome Mat - Colorful Easter Eggs Front Door Mat Indoor Outdoor Entrance Decor 17 X 29 Inch**FGSS**$16.05**4.2★**▼ 37%**](https://www.amazon.com/dp/B0CP76415C) [**Duraaamo Spring Pastel Checkered Rug 24 x 35 Inch Checkered Area Rug Outdoor Colored Front Porch Door Mat Welcome Spring Layering Rustic Mat Entryway Farmhouse Decor**Duraaamo**$26.29**4.2★**▼ 50%**](https://www.amazon.com/dp/B0FD3NKQD6)
## **What buyers say about easter doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**19%
*“The design was cute”*
**Advertised Vs Actual Product**19%
*“Looks just like the pictur”*
**Color**17%
*“Color was great”*
**Size-Overall**17%
*“The size is good”*
### **What buyers complain about **
**Quality-Overall**22%
*“It looks very cheap”*
**Color**14%
*“The description, material and color is not S described or pictured”*
**Size-Overall**13%
*“Very small”*
**Advertised Vs Actual Product**10%
*“Looks can be deceiving”*
**Thickness**8%
*“Thin”*
**Material Quality**6%
*“Deceiving look on the quality of material”*
**Value For Money**5%
*“especially for something so expensive”*
**Stain Resistance**4%
*“its already noticing fading”*
**Durability**4%
*“Doesnt last”*
**Suitable For Outdoor**2%
*“Not recommended for outdoor”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**19%
**Material Quality**16%
**Quality-Overall**14%
**Color**5%
**Stain Resistance**2%
**Strength**2%
**Value For Money**2%
**Flatness**2%
**Weight Light**1%
## **Common questions**
- **Is easter doormat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (24/100).
- **How competitive is the easter doormat niche?**
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in easter doormat?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 4.5%.
- **When does demand for easter doormat peak?**
- Demand peaks in Feb–Mar; the busiest month runs 284.7× the quietest.
- **What does it cost to enter the easter doormat niche?**
- Listings span $12.23–$26.29; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)