---
title: "Products — double door mats outdoor - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/double-door-mats-outdoor/products"
last_updated: "2026-08-09T23:09:06.825Z"
locale: en
meta:
  description: "Niche score 53/100 · $76K/yr market · 153K searches/yr · $38.42 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $76K/yr market · 153K searches/yr · $38.42 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — double door mats outdoor - Flapen"
---

# **double door mats outdoor**

**Worth a look**

Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Market size 19Growth 31Conversion 16Competition 88Returns 50Price range 61Avg price 95Brand share 96Review moat 43Quality gap 63

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$38.42**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.91–$148.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,156.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$76K**

$76K/yr · 153K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Products