---
title: "Double Door Mats Outdoor — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/double-door-mats-outdoor"
last_updated: "2026-08-10T13:48:02.410Z"
locale: en
meta:
description: "Niche score 53/100 · $76K/yr market · 153K searches/yr · $38.42 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $76K/yr market · 153K searches/yr · $38.42 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Double Door Mats Outdoor — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **double door mats outdoor**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Market size 19Growth 31Conversion 16Competition 88Returns 50Price range 61Avg price 95Brand share 96Review moat 43Quality gap 63
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$38.42**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.91–$148.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,156.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$76K**
$76K/yr · 153K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, double door mats outdoor is a $76K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **double door mats outdoor market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#2,764**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**45 **—flat
**Sellers**
**55**
**Top-5 brand share**
**35%**
Top 20: 80%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**61%**
- Evergreen Flag10% - Barnyard Designs7% - BUAGETUP6% - Sungea6% - EARTHALL5% - LuxUrux5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/double-door-mats-outdoor/trend)
## **Top double door mats outdoor search terms**
- **double door mats outdoor**52K/yr+3.8%0.5% conv. - **hello door mat outdoor**29K/yr-2.1%2.1% conv. - **double door outdoor mat**14K/yr+20.1%0.5% conv. - **hello matt for front door**10K/yr+20.4%2.8% conv. - **double door mat**11K/yr+6.4%0.7% conv. - **hello front door mat**7K/yr+17.9%2.4% conv. - **front door mat set**7K/yr-7.7%0.5% conv. - **long front door mat**6K/yr-1.3%0.6% conv. - **large coir doormat**6K/yr+2.6%0.2% conv. - **double door mat outside entrance**6K/yr-10.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/double-door-mats-outdoor/search-terms)
## **Top double door mats outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor**BUAGETUP**$18.44**4.7★2,273 rev](https://www.amazon.com/dp/B09W31DP43) [2**Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance**Sungea**$19.66**4.5★667 rev](https://www.amazon.com/dp/B0CRJP7KPZ) [3**Evergreen Monogram Extra Large Coir Doormat 60x24 Inches Front Door Mat Outdoor Indoor Entrance Rug Welcome Mat for Double Doors Porch Patio Housewarming Gift Letter H**Evergreen Flag**$68.74**4.3★165 rev](https://www.amazon.com/dp/B0DJH9D9PK) [4**LuxUrux Hello Door Mat Outdoor Coco Coir Doormat with Heavy-Duty PVC Backing - Natural - Perfect Color/Sizing for Outdoor/Indoor uses. (17 x 30 Script Hello)**LuxUrux**$19.16**4.5★2,018 rev](https://www.amazon.com/dp/B08JQQQGGW) [5**BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas**BeneathYourFeet**$9.91**4.4★11,878 rev](https://www.amazon.com/dp/B08ZSTST3M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor**APUDWN**$39.16**18 rev4mo ago](https://www.amazon.com/dp/B0GQSM65GK) [**2 Pcs Welcome Door Mat Set Layered Hello Coir Doormat with Black and White Buffalo Plaid Mat Front Door Mats with Non-Slip TPR Backing Farmhouse Modern Door Decor for Porch Entryway Patio**TIKIRUGI**$29.86**184 rev6mo ago](https://www.amazon.com/dp/B0G64GGG2C) [**Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor**Tinideya**$36.86**55 rev9mo ago](https://www.amazon.com/dp/B0FW471Q7Q) [**OLANLY Front Door Mat Outside Entrance 47x17 Absorbent Heavy Duty Sturdy Natural Rubber Doormat Indoor Outdoor Stain and Fade Resistant Non-Slip Backing Low Profile Floor Mat for Entryway Beige**OLANLY**$36.60**1,292 rev9mo ago](https://www.amazon.com/dp/B0FH4HG294) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Hello Classic 2 17 x 29 in**AMARU DOOR MATS**$24.47**417 rev10mo ago](https://www.amazon.com/dp/B0FNKNY65T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor**APUDWN**$39.16**3.3★**▲ 199%**](https://www.amazon.com/dp/B0GQSM65GK) [**OLANLY Front Door Mat Outside Entrance 47x17 Absorbent Heavy Duty Sturdy Natural Rubber Doormat Indoor Outdoor Stain and Fade Resistant Non-Slip Backing Low Profile Floor Mat for Entryway Beige**OLANLY**$36.60**4.5★**▲ 179%**](https://www.amazon.com/dp/B0FH4HG294) [**Honeydak 60 x 16 Extra Long Front Door Mat Non Slip Large Outdoor Rug for Double Doors Oversized Entrance Faux Coir Summer Welcome Mat for Porch Entryway Patio Decorative(Welcome)**Honeydak**$28.55**3.9★**▲ 155%**](https://www.amazon.com/dp/B0F8N36HV6) [**Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor**Tinideya**$36.86**2.5★**▲ 141%**](https://www.amazon.com/dp/B0FW471Q7Q) [**LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard**LORWER**$39.81**4.5★**▲ 140%**](https://www.amazon.com/dp/B0FC6BQ8QY)
**~~View all trending →~~**
## **What buyers say about double door mats outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Quality was exactly what was advertised”*
**Advertised Vs Actual Product**11%
*“Exactly what I expected”*
**Size-Overall**9%
*“Fits perfectly”*
**Value For Money**8%
*“Excellent price”*
**Durability**7%
*“Durable and good looking mat”*
**Ease Of Cleaning**5%
*“it hasn't gotten too dirty yet”*
**Design-Overall**5%
*“The design is attractive”*
**Color**4%
*“Colors vibrant”*
**Material Quality**3%
*“Love the material”*
**Weight Light**2%
*“I love the weight of this mat”*
### **What buyers complain about **
**Size-Overall**16%
*“Larger than I realized”*
**Thickness**14%
*“very thin material”*
**Quality-Overall**14%
*“Not the quality I was expecting”*
**Color**7%
*“Color faded quickly”*
**Value For Money**4%
*“half the price”*
**Durability**4%
*“Started ripping in about 14 months”*
**Strength**4%
*“Kind of flimsy”*
**Flatness**3%
*“Doesnt lay flat”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Water Resistance**3%
*“Not made to get wet”*
### **Top return reasons **
**Size-Overall**52%
**Material Quality**9%
**Quality-Overall**7%
**Color**7%
**Advertised Vs Actual Product**6%
**Thin**5%
**Thickness**2%
**Strength**2%
**Flatness**1%
**Value For Money**1%
## **Common questions**
- **Is double door mats outdoor profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 75 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the double door mats outdoor niche?**
- 45 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in double door mats outdoor?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.0%.
- **When does demand for double door mats outdoor peak?**
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the double door mats outdoor niche?**
- Listings span $9.91–$148.34; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.
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