---
title: "Dohenys — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/dohenys"
last_updated: "2026-08-10T13:38:10.335Z"
locale: en
meta:
description: "Niche score 59/100 · $1.1M/yr market · 174K searches/yr · $117.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.1M/yr market · 174K searches/yr · $117.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Dohenys — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **dohenys**
**Launch it**
A $1.1M/yr market growing +122.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 79Growth 95Conversion 60Competition 38Returns 100Price range 30Avg price 69Brand share 26Review moat 22Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+122.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.1M**
$1.1M/yr · 174K searches
**Avg price**
**Good****$117.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$28.86–$269.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,099.74**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dohenys is a $1.1M/yr Amazon United States market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dohenys market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**7%**
- In The Swim59% - Doheny's12% - Pool Essentials9% - Pyrock Chemical5% - POOL SHARK4% - CLOROX Pool&Spa3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +122.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/dohenys/trend)
## **Top dohenys search terms**
- **in the swim**28K/yr+258.3%2.9% conv. - **in the swim chlorine tablets 3 inch**18K/yr+215.0%12.8% conv. - **chlorine tablets 3 inch 50 lbs**21K/yr+54.4%6.4% conv. - **50 lb chlorine tablets 3 inch**8K/yr+172.5%4.3% conv. - **in the swim pool supplies**10K/yr+303.0%1.3% conv. - **3 chlorine tablets 50 lbs**16K/yr+23.8%6.5% conv. - **cheapest 3 chlorine tablets 50 lbs**10K/yr+80.4%1.1% conv. - **suncoast complete 4-in-1 multi-purpose 3 chlorine tablets**8K/yr+65.0%0.5% conv. - **3 inch chlorine tablets for pool 50 lbs**8K/yr+85.8%7.2% conv. - **50 lbs 3 chlorine tablets**11K/yr+418.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/dohenys/search-terms)
## **Top dohenys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$106K20%$211K30%$317K40%$423K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**In The Swim 3 Inch Stabilized Chlorine Tablets - 50 Pounds**In The Swim**$168.19**4.7★23,796 rev](https://www.amazon.com/dp/B002WKO7LY) [2**In The Swim 3 Inch Stabilized Chlorine Tablets - 10 Pounds**In The Swim**$53.91**4.7★23,796 rev](https://www.amazon.com/dp/B002WKS5F8) [3**Dohenys 3-Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools | 99% Pure Tri-Chlor 90% Available Chlorine | Long-Lasting UV-Protected Slow-Dissolving | Individually Wrapped 50lb Bucket**Doheny's**$166.94**4.6★5,509 rev](https://www.amazon.com/dp/B0050K3624) [4**Pool Essentials 99% Chlorinating Tablets**Pool Essentials**$137.37**4.4★136 rev](https://www.amazon.com/dp/B0GLSLKFMR) [5**In The Swim 3 Inch Stabilized Chlorine Tablets - 25 Pounds**In The Swim**$101.33**4.7★23,796 rev](https://www.amazon.com/dp/B002WKJ5R0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AX Poolwinsk 3 Inch Chlorine Tablets 50 lbs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Pool Sanitizer Kills Bacteria & Controls Algae for Swimming Pools - 50 Pound**AX Poolwinsk**$150.65**52 rev4mo ago](https://www.amazon.com/dp/B0GTF4XLHL) [**Pyrock Chemical Pools 3 Inch Chlorine Tablets for Pools 50 lb Pool Chlorine Tabs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Chlorine Tablets for Swimming Pools Floaters**Pyrock Chemical**$149.64**89 rev4mo ago](https://www.amazon.com/dp/B0GRZMJ1MP) [**Pool Essentials 99% Chlorinating Tablets**Pool Essentials**$137.37**136 rev5mo ago](https://www.amazon.com/dp/B0GLSLKFMR) [**Chlorine Tablets 3 inch 48 lbs Stabilizer for Swimming Pool Chlorine tabs G.W. 50 lbs**Generic**$140.56**33 rev5mo ago](https://www.amazon.com/dp/B0GKGMV5S1) [**Chlorine Tablets 3 inch 40 Pounds TABIT Swimming Pool Long Lasting Chlorinating Tablets Slow Dissolving Tri-Chlor for Swim Pool Hot Tubs Spa**TABIT**$126.30**874 rev1y ago](https://www.amazon.com/dp/B0DYPDP5X1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pool Essentials 99% Chlorinating Tablets**Pool Essentials**$137.37**4.4★**▲ 104%**](https://www.amazon.com/dp/B0GLSLKFMR) [**Chlorine Tablets 3 inch 48 lbs Stabilizer for Swimming Pool Chlorine tabs G.W. 50 lbs**Generic**$140.56**4.7★**▲ 103%**](https://www.amazon.com/dp/B0GKGMV5S1) [**AX Poolwinsk 3 Inch Chlorine Tablets 50 lbs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Pool Sanitizer Kills Bacteria & Controls Algae for Swimming Pools - 50 Pound**AX Poolwinsk**$150.65**4.7★**▲ 92%**](https://www.amazon.com/dp/B0GTF4XLHL) [**Pyrock Chemical Pools 3 Inch Chlorine Tablets for Pools 50 lb Pool Chlorine Tabs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Chlorine Tablets for Swimming Pools Floaters**Pyrock Chemical**$149.64**4.8★**▲ 81%**](https://www.amazon.com/dp/B0GRZMJ1MP) [**In The Swim Pool Deluxe Opening Chemical Start Up Kit - Above Ground and In-Ground Swimming Pools - Up to 15 000 White**In The Swim**$43.53**4.6★**▲ 68%**](https://www.amazon.com/dp/B005QRTET0)
**~~View all trending →~~**
## **What buyers say about dohenys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**42%
*“Cost effective”*
**Quality-Overall**20%
*“Good quality, came on time”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Ease Of Use**5%
*“Makes it so easy”*
**Durability**3%
*“It's very durable for storage”*
**Water Resistance**3%
*“The bucket is waterproof”*
**Ease Of Cleaning**2%
*“Keeps pool clean”*
**Pureness**2%
*“Keeps water sanitized and clear”*
**Strength**1%
*“the bucket itself feels sturdy”*
**Maintenance And Repair**1%
*“Easy maintenance”*
### **What buyers complain about **
**Value For Money**19%
*“certainly not worth the huge cost”*
**Quality-Overall**12%
*“Not happy with quality”*
**Contamination**9%
*“Inspect immediately, mine all broken”*
**Ease Of Use**9%
*“Difficult to deal with”*
**Functionality-Overall**7%
*“it has already dissolved”*
**Smell**5%
*“the smell coming from this bucket is so strong that we are unable to store it in our usual pool chemical storage area”*
**Durability**5%
*“Broken tablets”*
**Filtration**4%
*“you should never ever put chlorine tablets into the pool water because the tablets are very low pH”*
**Advertised Vs Actual Product**3%
*“Totally misleading”*
**Strength**2%
*“They may not be as strong as the other chlorine tabs”*
### **Top return reasons **
**Value For Money**50%
**Quality-Overall**17%
**Functionality-Overall**17%
**Safety Standards**17%
## **Common questions**
- **Is dohenys profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +122.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the dohenys niche?**
- 9 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in dohenys?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Contamination. The return rate is 0.0%.
- **When does demand for dohenys peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the dohenys niche?**
- Listings span $28.86–$269.82; the average listing price is $117.00 (sweet spot $15–$100). The average incumbent carries 10,100 reviews — the moat a new listing must climb.
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