---
title: "Doheny Pool Pump — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/doheny-pool-pump"
last_updated: "2026-08-09T21:49:29.620Z"
locale: en
meta:
description: "Niche score 58/100 · $2.5M/yr market · 356K searches/yr · $492.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.5M/yr market · 356K searches/yr · $492.48 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Doheny Pool Pump — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **doheny pool pump**
**Launch it**
A $2.5M/yr market growing +216.0% this quarter with returns at 1.5% — clears our launch bar.
Market size 95Growth 98Conversion 18Competition 36Returns 86Price range 0Avg price 1Brand share 16Review moat 55Quality gap 86
**Growth**
**Incredible****+216.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 356K searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,302.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$492.48**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$181.39–$1681.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, doheny pool pump is a $2.5M/yr Amazon United States market (356K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **doheny pool pump market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**4%**
- Hayward61% - Doheny's11% - Enduropool8% - Flynsu8% - Misakomo5% - AQUASTRONG3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — +216.0% search growth over the last 90 days.
18K13KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun · busiest ÷ quietest = 13.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/doheny-pool-pump/trend)
## **Top doheny pool pump search terms**
- **hayward pool pump**209K/yr+193.4%1.1% conv. - **hayward pool pump 1.5 hp**24K/yr+265.4%1.7% conv. - **hayward 1.5 hp pool pump**18K/yr+298.0%1.4% conv. - **hayward powerflo lx pump 1.5 hp**10K/yr+225.5%3.3% conv. - **hayward pool pumps**13K/yr+254.8%0.6% conv. - **doheny pool pump**11K/yr+293.4%3.9% conv. - **hayward pump**9K/yr+222.1%0.8% conv. - **blue torrent pool pump**9K/yr+188.9%0.3% conv. - **hayward 1.5 hp pool pump motor**7K/yr+387.7%0.7% conv. - **hayward above ground pool pump**6K/yr+352.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/doheny-pool-pump/search-terms)
## **Top doheny pool pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$251K20%$501K30%$752K40%$1.0M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hayward PowerFlo LX Above Ground Pool Pump 1.1 HP W3SP1580X15**Hayward**$375.70**4.5★7,513 rev](https://www.amazon.com/dp/B07SPM17L5) [2**Hayward Pool Pump Inground Pools Super Pump 1 HP (W3SP2607X10 replacement for SP2607X10 pump for in-ground pools)**Hayward**$795.01**4.5★1,252 rev](https://www.amazon.com/dp/B07SQ2MHSB) [3**Hayward W3SP1593 PowerFlo Matrix Above Ground Pool Pump 1.5 HP**Hayward**$513.02**4.3★818 rev](https://www.amazon.com/dp/B07SR4N4HX) [4**Pool Pump 1.5 HP Above Ground W3SP1580X15 Replacement for Hayward PowerFlo LX Series 115V Single Speed 5460GPH High Flow Quiet Corrosion Resistant Swimming Pool Pumps with Filter**Enduropool**$249.70**3.7★23 rev](https://www.amazon.com/dp/B0GMVJG4VH) [5**Hayward W3SP1580 PowerFlo LX Pool Pump for Above Ground Pools 0.85 HP**Hayward**$363.33**4.5★7,513 rev](https://www.amazon.com/dp/B07SS494Q2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pool Pump 1.5 HP Above Ground W3SP1580X15 Replacement for Hayward PowerFlo LX Series 115V Single Speed 5460GPH High Flow Quiet Corrosion Resistant Swimming Pool Pumps with Filter**Enduropool**$249.70**23 rev5mo ago](https://www.amazon.com/dp/B0GMVJG4VH) [**KAVIUS W3SP1580X15 Pool Pump 1.5 HP Replacement for Hayward PowerFlo LX Series 1.5 Horsepower Pool Pumps Single Speed Above Ground Pool Pump Square Flange 48Y Frame 115 Volts 11.2 Amps 3450RPM**Kavius**$253.62**28 rev1y ago](https://www.amazon.com/dp/B0DKHB36TW) [**Pool Pump 1.5 HP Replacement for Hayward PowerFlo LX Series W3SP1580X15 Above Ground Swimming Pool Pump Motor Single Speed 115V 48Y Frame**Misakomo**$244.37**71 rev2y ago](https://www.amazon.com/dp/B0D45M6LTM) [**Flynsu Replacement for Hayward W3SP1580X15 PowerFlo LX 1.5 HP Pool Pump Single Speed Above-Ground Pool Pump 115V 48Y Frame**Flynsu**$189.25**62 rev2y ago](https://www.amazon.com/dp/B0CWG93DZZ) [**Aquastrong 2HP In/Above Ground Pool Pump Dual Speed 115V 5186GPH High Flow Powerful Self Primming Swimming Pool Pumps with Filter**AQUASTRONG**$252.90**1,706 rev3y ago](https://www.amazon.com/dp/B0BHWJ9XXX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pool Pump 1.5 HP Above Ground W3SP1580X15 Replacement for Hayward PowerFlo LX Series 115V Single Speed 5460GPH High Flow Quiet Corrosion Resistant Swimming Pool Pumps with Filter**Enduropool**$249.70**3.7★**▲ 61%**](https://www.amazon.com/dp/B0GMVJG4VH) [**VIVOHOME 1.5 HP 5400 GPH Energy-Saving Above Ground Swimming Pool Pump 115V 1.5 THP Upgrade Stainless lron Motor Shaft with Strainer Basket ETL & DOE Certified**VIVOHOME**$191.95**3.9★**▲ 61%**](https://www.amazon.com/dp/B07XYZB171) [**Dohenys 1 HP Above Ground Swimming Pool Pump | 115V 75 GPM (0.9 THP) | Stainless Steel Shaft Reinforced Thermoplastic Low-Noise High-Efficiency | 1.5 Internal & 2.5 External Threading**Doheny's**$181.39**4.4★**▲ 39%**](https://www.amazon.com/dp/B00KCXR7T2) [**Aquastrong 2HP In/Above Ground Pool Pump Dual Speed 115V 5186GPH High Flow Powerful Self Primming Swimming Pool Pumps with Filter**AQUASTRONG**$252.90**4.2★**▲ 39%**](https://www.amazon.com/dp/B0BHWJ9XXX) [**Flynsu Replacement for Hayward W3SP1580X15 PowerFlo LX 1.5 HP Pool Pump Single Speed Above-Ground Pool Pump 115V 48Y Frame**Flynsu**$189.25**4.0★**▲ 26%**](https://www.amazon.com/dp/B0CWG93DZZ)
**~~View all trending →~~**
## **What buyers say about doheny pool pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“half the price”*
**Pressure**15%
*“Good pump”*
**Assembly/Installation**13%
*“No problems with install”*
**Quality-Overall**11%
*“Strong quality pump”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Durability**4%
*“durable build make it a very good value for money”*
**Strength**3%
*“Strong pump”*
**Ease Of Use**3%
*“Super easy and saves a ton of money”*
**Motor Power**3%
*“Love the power this motor has”*
**Size-Overall**3%
*“Exact fit”*
### **What buyers complain about **
**Durability**35%
*“Does not last”*
**Leak-Proof**12%
*“Leaking”*
**Value For Money**8%
*“It was way too expensive”*
**Quality-Overall**6%
*“Plus it feels cheap”*
**Functionality-Overall**4%
*“It will not turn on”*
**Instructions/User Manual/Troubleshooting**3%
*“Also the instruction manual was missing with the new pump”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Maintenance And Repair**2%
*“expense to replace it annually”*
**Size-Overall**2%
*“Perfect fit except for 1.5 to 2 inch fitting not provided”*
**Heating**2%
*“It gets hot”*
### **Top return reasons **
**Size-Overall**20%
**Defective Material/Parts**13%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Value For Money**7%
**Motor Issues**6%
**Filtration**5%
**Product Condition**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is doheny pool pump profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +216.0%. Flapen's verdict: Launch it (58/100).
- **How competitive is the doheny pool pump niche?**
- 8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in doheny pool pump?**
- Top complaints mined from reviews: Durability, Leak-Proof, Value For Money. The return rate is 1.5%.
- **When does demand for doheny pool pump peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 13.7× the quietest.
- **What does it cost to enter the doheny pool pump niche?**
- Listings span $181.39–$1681.29; the average listing price is $492.48 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.
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