---
title: "Search terms — dichlor - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/dichlor/search-terms"
last_updated: "2026-08-10T18:23:34.837Z"
locale: en
meta:
  description: "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dichlor - Flapen"
---

# **dichlor**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 83Conversion 75Competition 49Returns 98Price range 33Avg price 87Brand share 43Review moat 42Quality gap 30

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$66.03**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+79.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,326.84**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$16.09–$269.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$103K**

$103K/yr · 22K searches

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms