---
title: "Search terms — decon - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/decon/search-terms"
last_updated: "2026-08-10T00:18:34.470Z"
locale: en
meta:
  description: "Niche score 53/100 · $307K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $307K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — decon - Flapen"
---

# **decon**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 51Growth 42Conversion 89Competition 23Returns 96Price range 66Avg price 80Brand share 3Review moat 23Quality gap 88

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$16.92**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.82–$32.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$307K**

$307K/yr · 173K searches

**Growth**

**Okay****+13.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****8,168.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms