---
title: "Decon — $307K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/decon"
last_updated: "2026-08-10T20:26:15.976Z"
locale: en
meta:
description: "Niche score 53/100 · $307K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $307K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decon — $307K/yr Amazon US Niche (2026) - Flapen"
---
# **decon**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 51Growth 42Conversion 89Competition 23Returns 96Price range 66Avg price 80Brand share 3Review moat 23Quality gap 88
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.82–$32.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$307K**
$307K/yr · 173K searches
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,168.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, decon is a $307K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decon market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$338K–$423K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **24%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- d-Con73% - Tomcat10% - Victor9% - MouseX5% - Benefect2% - RatX1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
12K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/decon/trend)
## **Top decon search terms**
- **decon**52K/yr+17.1%10.5% conv. - **dcon mouse poisoning**43K/yr+10.7%12.7% conv. - **d-con mouse poisoning**11K/yr+35.4%11.9% conv. - **d con mouse poisoning**19K/yr-48.5%12.6% conv. - **dcon mouse poisoning pellets**8K/yr+56.5%8.2% conv. - **d con mouse poisoning pellets**5K/yr+197.6%8.4% conv. - **pet safe mouse poisoning**8K/yr-2.3%6.5% conv. - **mata ratones mas efectivo en casa**5K/yr+4.8%1.2% conv. - **decon mouse poisoning pellets**4K/yr+54.8%5.5% conv. - **ratas**5K/yr+1.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/decon/search-terms)
## **Top decon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$61K30%$92K40%$123K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**d-Con Disposable Corner Fit Mouse Bait Station - 0.5 Oz (Pack of 3)**d-Con**$7.80**4.2★8,054 rev](https://www.amazon.com/dp/B074CB7Y6G) [2**D-Con Refillable Corner Fit Mouse Poison Bait Station Refills 10 Count**d-Con**$9.97**4.3★26,601 rev](https://www.amazon.com/dp/B07DQR4JC1) [3**d-CON Refillable Corner Fit Mouse Bait Station 1 Trap + 18 Bait Refills**d-Con**$14.32**4.3★26,601 rev](https://www.amazon.com/dp/B07FJXSZTS) [4**Victor Rodent Killer 4 lb Fish-Flavored Bait Balls Mouse Poisoning Bait**Victor**$16.54**4.0★7,761 rev](https://www.amazon.com/dp/B083WPSXPZ) [5**d-CON Disposable Corner Fit Mouse Poison Bait Station 3 Bait Stations Packaging May Vary**d-Con**$10.41**4.3★944 rev](https://www.amazon.com/dp/B01GS74H1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.**Tomcat**$32.49**2,230 rev1y ago](https://www.amazon.com/dp/B0F1H7DYTP) [**d-Con Toxic Bait Tray Pellets for Mice and Rats 6 oz 1 pk**d-Con**$11.26**105 rev3y ago](https://www.amazon.com/dp/B0C6BFH4LV) [**Victor Rodent Killer 4 lb Fish-Flavored Bait Balls Mouse Poisoning Bait**Victor**$16.54**7,761 rev6y ago](https://www.amazon.com/dp/B083WPSXPZ) [**Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack**Tomcat**$14.91**14,957 rev6y ago](https://www.amazon.com/dp/B08129DYTH) [**RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag**RatX**$19.44**4,451 rev6y ago](https://www.amazon.com/dp/B07WD64DTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**D-Con Refillable Mouse Bait Station 1 Bait Station + 20 Refills**d-Con**$17.89**4.3★**▲ 71%**](https://www.amazon.com/dp/B074CJGYWC) [**Tomcat Rat and Mouse Killer Disposable Stations for Indoor/Outdoor Use: Child and Dog Resistant Pre-Filled Easy Monitoring 2-Pack**Tomcat**$14.91**4.2★**▲ 61%**](https://www.amazon.com/dp/B08129DYTH) [**RatX Rodent Control Bait Pellets for Rats & Mice Poison Free Pet Safe Indoor & Outdoor Use Pellets 18 oz. Bag**RatX**$19.44**3.9★**▲ 59%**](https://www.amazon.com/dp/B07WD64DTL) [**Tomcat Mouse Killer Child Resistant Disposable Station 2 Pre-Filled Ready-To-Use Bait Stations**Tomcat**$5.82**4.3★**▲ 36%**](https://www.amazon.com/dp/B012VK606O) [**Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.**Tomcat**$32.49**4.6★**▲ 34%**](https://www.amazon.com/dp/B0F1H7DYTP)
**~~View all trending →~~**
## **What buyers say about decon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**24%
*“Keeps rats at bay”*
**Quality-Overall**16%
*“Pretty great product review in”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**9%
*“Easy Peasy”*
**Value For Money**9%
*“Best price”*
**Ease Of Cleaning**3%
*“Easy and clean use”*
**Smell**3%
*“Eliminates any lingering odors”*
**Strength**3%
*“The functionality is solid”*
**Efficiency**3%
*“Effective,”*
**Instructions/User Manual/Troubleshooting**1%
*“the instructions are clear”*
### **What buyers complain about **
**Functionality-Overall**38%
*“DID NOT WORK”*
**Pest/Insect Control**22%
*“Does not kill rats”*
**Value For Money**10%
*“Waste of money”*
**Smell**4%
*“Has a super strong unpleasant odor”*
**Durability**3%
*“The remainder slowly failed over the course of the month”*
**Size-Overall**3%
*“Small Openings”*
**Quality-Overall**3%
*“Poor quality control”*
**Assembly/Installation**2%
*“Impossible to set”*
**Ease Of Use**2%
*“hard to stay set”*
**Contamination**2%
*“Gets eaten”*
### **Top return reasons **
**Functionality-Overall**33%
**Size-Overall**25%
**Advertised Vs Actual Product**12%
**Value For Money**7%
**Pest/Insect Control**6%
**Defective Material/Parts**3%
**Smell**2%
**Leak-Proof**2%
**Product Condition**1%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is decon profitable to sell on Amazon United States?**
- The niche generates $307K/yr across 17 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the decon niche?**
- 6 brands and 118 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in decon?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.8%.
- **When does demand for decon peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the decon niche?**
- Listings span $5.82–$32.49; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 8,169 reviews — the moat a new listing must climb.
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