---
title: "Trend — de pool filter powder - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/de-pool-filter-powder/trend"
last_updated: "2026-08-10T17:29:04.975Z"
locale: en
meta:
  description: "Niche score 66/100 · $1.5M/yr market · 252K searches/yr · $45.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $1.5M/yr market · 252K searches/yr · $45.00 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — de pool filter powder - Flapen"
---

# **de pool filter powder**

**Launch it**

A $1.5M/yr market growing +275.3% this quarter with returns at 0.2% — clears our launch bar.

Market size 86Growth 99Conversion 96Competition 12Returns 99Price range 95Avg price 95Brand share 26Review moat 69Quality gap 14

**Growth**

**Incredible****+275.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$45.00**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$28.98–$69.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 252K searches

**Review moat**

**Good****757.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend