---
title: "De Pool Filter Powder — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/de-pool-filter-powder"
last_updated: "2026-08-07T11:06:45.584Z"
locale: en
meta:
description: "Niche score 66/100 · $1.5M/yr market · 252K searches/yr · $45.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.5M/yr market · 252K searches/yr · $45.00 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "De Pool Filter Powder — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **de pool filter powder**
**Launch it**
A $1.5M/yr market growing +275.3% this quarter with returns at 0.2% — clears our launch bar.
Market size 86Growth 99Conversion 96Competition 12Returns 99Price range 95Avg price 95Brand share 26Review moat 69Quality gap 14
**Growth**
**Incredible****+275.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$45.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.98–$69.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 252K searches
**Review moat**
**Good****757.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, de pool filter powder is a $1.5M/yr Amazon United States market (252K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **de pool filter powder market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**39**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**6%**
- HTH29% - Dicalite26% - Robelle20% - Pooluxe9% - Leslie's5% - EasyGo Product4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +275.3% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/de-pool-filter-powder/trend)
## **Top de pool filter powder search terms**
- **de pool filter powder**44K/yr+327.5%12.8% conv. - **diatomaceous earth pool**38K/yr+348.8%12.5% conv. - **de filter powder**26K/yr+194.4%11.0% conv. - **pool de**18K/yr+257.1%14.4% conv. - **diatomaceous earth for pool filter**15K/yr+354.8%12.4% conv. - **de for pool filter powder**16K/yr+300.6%14.2% conv. - **de powder for pool filter**16K/yr+175.1%14.1% conv. - **de for pool**10K/yr+289.9%13.4% conv. - **diatomaceous earth for pool**9K/yr+309.5%10.7% conv. - **diatomaceous earth pool filter**7K/yr+214.8%4.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/de-pool-filter-powder/search-terms)
## **Top de pool filter powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$145K20%$291K30%$436K40%$582K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HTH 67121 Swimming Pool Care D.E. Filter Aid Improve Filtration Efficiency and Water Clarity 10lb**HTH**$28.98**4.8★512 rev](https://www.amazon.com/dp/B09R84F5GS) [2**Dicalite Minerals DE25BOX Diatomaceous Earth Pool Filter D.E. 25 lbs**Dicalite**$35.82**4.8★2,853 rev](https://www.amazon.com/dp/B002WKK6WI) [3**Robelle 24-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA**Robelle**$51.47**4.7★1,624 rev](https://www.amazon.com/dp/B001E908VW) [4**DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming**Pooluxe**$42.42**4.7★56 rev](https://www.amazon.com/dp/B0DHSN6272) [5**Leslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783**Leslie's**$41.85**4.8★17 rev](https://www.amazon.com/dp/B0GSXBMLSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783**Leslie's**$41.85**17 rev4mo ago](https://www.amazon.com/dp/B0GSXBMLSS) [**EASYGO PRODUCTS Celatom Diatomaceous Earth DE Pool Filter Aid Swimming Pool & Spa Filtration 50 Pounds**EASYGO PRODUCTS**$67.41**46 rev1y ago](https://www.amazon.com/dp/B0F9NJ9Y4G) [**DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming**Pooluxe**$42.42**56 rev1y ago](https://www.amazon.com/dp/B0DHSN6272) [**Robelle 12-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA**Robelle**$39.74**7 rev1y ago](https://www.amazon.com/dp/B0DCL7R7MT) [**DPM EP Minerals Celatom Diatomaceous Earth Swimming Pool Filter Powder 25 lbs (Diatomaceous Earth Powder)**Discount Pool Mart**$35.91**208 rev2y ago](https://www.amazon.com/dp/B0CPJSKR5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EASYGO PRODUCTS Celatom Diatomaceous Earth DE Pool Filter Aid Swimming Pool & Spa Filtration 50 Pounds**EASYGO PRODUCTS**$67.41**4.8★**▲ 53%**](https://www.amazon.com/dp/B0F9NJ9Y4G) [**Leslies Diatomaceous Earth Pool Filter Powder 24 lb Bag LPM 18783**Leslie's**$41.85**4.8★**▲ 45%**](https://www.amazon.com/dp/B0GSXBMLSS) [**DE Pool Filter Powder Diatomaceous Earth Pool Filtration Media DE Filter Powder for Water Clarity - 12LB Bags for Crystal Clear Swimming**Pooluxe**$42.42**4.7★**▲ 32%**](https://www.amazon.com/dp/B0DHSN6272) [**Robelle 12-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA**Robelle**$39.74**5.0★**▲ 19%**](https://www.amazon.com/dp/B0DCL7R7MT) [**Robelle 24-Pounds Premium D.E. for Pool Filters Diatomaceous Earth DE Pool Filter Powder Made in USA**Robelle**$51.47**4.7★**— 7%**](https://www.amazon.com/dp/B001E908VW)
**~~View all trending →~~**
## **What buyers say about de pool filter powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great product, I've been using for years”*
**Value For Money**24%
*“Best deal”*
**Advertised Vs Actual Product**20%
*“As advertised”*
**Filtration**14%
*“Filter works great”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Cleaning**3%
*“clean for a good price”*
**Water Resistance**2%
*“Clear water”*
**Size-Overall**2%
*“Perfect little 6lb packs”*
**Functionality-Overall**1%
*“It works exactly as intended”*
**Durability**1%
*“Good product last the season”*
### **What buyers complain about **
**Filtration**50%
*“it didnt seem to filter as well”*
**Size-Overall**20%
*“should be a smaller amount”*
**Thickness**10%
*“Bags inside are very thin”*
**Color**10%
*“The de itself wasnt the same color as what Ive seen previously as this was white with black specks in it”*
### **Top return reasons **
**Filtration**38%
**Value For Money**22%
**Advertised Vs Actual Product**17%
**Size-Overall**8%
**Functionality-Overall**4%
**Leak-Proof**4%
**Quality-Overall**3%
**Moist/Dry**1%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is de pool filter powder profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +275.3%. Flapen's verdict: Launch it (66/100).
- **How competitive is the de pool filter powder niche?**
- 8 brands and 39 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in de pool filter powder?**
- Top complaints mined from reviews: Filtration, Size-Overall, Thickness. The return rate is 0.2%.
- **When does demand for de pool filter powder peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the de pool filter powder niche?**
- Listings span $28.98–$69.09; the average listing price is $45.00 (sweet spot $15–$100). The average incumbent carries 757 reviews — the moat a new listing must climb.
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