---
title: "Dashi Packet — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/dashi-packet"
last_updated: "2026-08-10T15:36:23.991Z"
locale: en
meta:
description: "Niche score 44/100 · $42K/yr market · 59K searches/yr · $22.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $42K/yr market · 59K searches/yr · $22.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dashi Packet — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **dashi packet**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 23Conversion 40Competition 18Returns 100Price range 90Avg price 93Brand share 27Review moat 73Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.36–$38.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****566.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$42K**
$42K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, dashi packet is a $42K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dashi packet market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$56K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **58%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**7%**
- Kayanoya61% - Sweet post10% - SINCERITE SAPPORO8% - MAESRI Brand5% - Generic5% - Down To Earth All Natural Fertilizers4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/dashi-packet/trend)
## **Top dashi packet search terms**
- **kayanoya dashi**11K/yr-21.1%6.5% conv. - **fish powder**12K/yr-4.5%1.1% conv. - **dried fish powder**16K/yr+20.0%0.7% conv. - **kayanoya**4K/yr-13.1%5.1% conv. - **fish powder for cooking**5K/yr+12.8%2.1% conv. - **dry fish powder**5K/yr+55.9%1.0% conv. - **dried cod fish powder**3K/yr+74.8%0.4% conv. - **dried fish powder protein**2K/yr-25.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/dashi-packet/search-terms)
## **Top dashi packet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$13K45%$19K60%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for a Various Dishes Including Miso Soup & Stews 8g x 12 Packets**Kayanoya**$23.41**4.8★860 rev](https://www.amazon.com/dp/B07N4MHQW6) [2**Sweet Post Ground Fish Meal Dried Flounder Powder (Da Dei Yu Fen) 6oz**Sweet post**$18.84**4.2★22 rev](https://www.amazon.com/dp/B0FP9GV7D1) [3**Kayanoya Original Vegetable Stock Powder 2-Minute-Prep Vegetable Broth Vegetarian Broth Powder for Soups Pastas Salads & Grain-Based Dishes Garlic-Flavored Vegan Broth (8g x 12 Packets)**Kayanoya**$23.63**4.7★138 rev](https://www.amazon.com/dp/B0C414FC7D) [4**DASHI DASH Sprinkle-On Umami Seasoning & Japanese Dashi Powder | For Everyday Meals or Light Soup/Broth/Stock | Fish Kelp & Shiitake | No Salt No MSG No Additives | 100g**SINCERITE SAPPORO**$17.76**4.3★72 rev](https://www.amazon.com/dp/B0GBX9V8PS) [5**Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for Variety of Dishes Including Miso Soup & Stews 8g x 30 Packets**Kayanoya**$38.81**4.8★860 rev](https://www.amazon.com/dp/B07QRX9DWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ghana Pride Fish Powder 250g**Generic**$18.98**0 rev4mo ago](https://www.amazon.com/dp/B0GPDF1Y6X) [**DASHI DASH Sprinkle-On Umami Seasoning & Japanese Dashi Powder | For Everyday Meals or Light Soup/Broth/Stock | Fish Kelp & Shiitake | No Salt No MSG No Additives | 100g**SINCERITE SAPPORO**$17.76**72 rev6mo ago](https://www.amazon.com/dp/B0GBX9V8PS) [**Sweet Post Ground Fish Meal Dried Flounder Powder (Da Dei Yu Fen) 6oz**Sweet post**$18.84**22 rev10mo ago](https://www.amazon.com/dp/B0FP9GV7D1) [**Kayanoya Original Dashi Stock Powder - Japanese Dashi with Skipjack Tuna Flakes Round Herring Roasted Flying Fish & Kombu Ideal for a Various Dishes Including Miso Soup & Stews 8g x 12 Packets**Kayanoya**$23.41**860 rev2y ago](https://www.amazon.com/dp/B07N4MHQW6) [**Kayanoya Original Vegetable Stock Powder 2-Minute-Prep Vegetable Broth Vegetarian Broth Powder for Soups Pastas Salads & Grain-Based Dishes Garlic-Flavored Vegan Broth (8g x 12 Packets)**Kayanoya**$23.63**138 rev2y ago](https://www.amazon.com/dp/B0C414FC7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DASHI DASH Sprinkle-On Umami Seasoning & Japanese Dashi Powder | For Everyday Meals or Light Soup/Broth/Stock | Fish Kelp & Shiitake | No Salt No MSG No Additives | 100g**SINCERITE SAPPORO**$17.76**4.3★**▲ 294%**](https://www.amazon.com/dp/B0GBX9V8PS) [**Ghana Pride Fish Powder 250g**Generic**$18.98**0.0★**▲ 213%**](https://www.amazon.com/dp/B0GPDF1Y6X) [**Maesri Fish Powder 3.17oz/90g Product of Thailand**MAESRI Brand**$13.58**3.4★**▲ 157%**](https://www.amazon.com/dp/B07JJJSVQM) [**Grelim Dashi Stock Japan Dashi Soup 18 Packets Natural Domestic Ingredients Additive Free MSG Free Made in Japan Extremely Tasty 8g x 18 Pacs 5.04 Oz**Grelim**$13.36**4.8★**▲ 52%**](https://www.amazon.com/dp/B0CP5GBT33) [**Kayanoya Original Vegetable Stock Powder 2-Minute-Prep Vegetable Broth Vegetarian Broth Powder for Soups Pastas Salads & Grain-Based Dishes Garlic-Flavored Vegan Broth (8g x 12 Packets)**Kayanoya**$23.63**4.7★**▲ 51%**](https://www.amazon.com/dp/B0C414FC7D)
**~~View all trending →~~**
## **What buyers say about dashi packet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Great for tea”*
**Flavor**20%
*“Great flavor”*
**Ingredients-Overall**9%
*“Clean Ingredients and Great Depth”*
**Quality-Overall**6%
*“Best quality, authentic dashi packets perfect for any recipe”*
**Ease Of Use**6%
*“Easy to order and comes quick”*
**Cooking Instructions**6%
*“Easy cooking”*
**Value For Money**3%
*“Well worth the cost in terms of time saved”*
**Salt Content**3%
*“I like that it stays simple and not salty”*
**Solubility**3%
*“It blends in well and dissolves easily”*
**Smell**2%
*“I could smell the fresh smell of dashi as I opened up the bag for the very first time”*
### **What buyers complain about **
**Taste-Overall**12%
*“Doesn't enhance the taste of my soups/stews”*
**Salt Content**9%
*“a little too salty for me”*
**Smell**8%
*“Smell of fish”*
**Ingredients-Overall**8%
*“it's odd because one of those 3 ingredients - fish”*
**Flavor**6%
*“and flavor is not that great”*
**Value For Money**6%
*“It is not the cheapest option”*
**Allergies**3%
*“because now it contains an unnecessary additional allergen”*
**Stale/Rotten/Spoiled**3%
*“NASTINESS in a tea bag”*
**Artificial Sweeteners**3%
*“Mostly sugar”*
**Blend/Ratio**1%
*“this particular blend of dried fish wasnt for me”*
### **Top return reasons **
**Ingredients-Overall**24%
**Taste-Overall**14%
**Advertised Vs Actual Product**14%
**Value For Money**10%
**Smell**3%
**Salt Content**3%
**Oily/Greasy**3%
**Quality-Overall**3%
**Size-Overall**3%
**Flavor**3%
## **Common questions**
- **Is dashi packet profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dashi packet niche?**
- 9 brands and 12 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dashi packet?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Smell. The return rate is 0.0%.
- **When does demand for dashi packet peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dashi packet niche?**
- Listings span $13.36–$38.81; the average listing price is $22.22 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.
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