---
title: "Trend — cute doormat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/cute-doormat/trend"
last_updated: "2026-08-06T18:51:21.256Z"
locale: en
meta:
  description: "Niche score 55/100 · $47K/yr market · 250K searches/yr · $23.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $47K/yr market · 250K searches/yr · $23.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cute doormat - Flapen"
---

# **cute doormat**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 12Growth 30Conversion 10Competition 97Returns 45Price range 84Avg price 95Brand share 97Review moat 59Quality gap 67

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Brand share**

**Incredible****22%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$23.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.31–$107.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,138.74**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 250K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend