---
title: "Cute Doormat — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/cute-doormat"
last_updated: "2026-08-10T12:32:43.463Z"
locale: en
meta:
description: "Niche score 55/100 · $47K/yr market · 250K searches/yr · $23.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $47K/yr market · 250K searches/yr · $23.08 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cute Doormat — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **cute doormat**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 12Growth 30Conversion 10Competition 97Returns 45Price range 84Avg price 95Brand share 97Review moat 59Quality gap 67
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Incredible****22%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$23.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.31–$107.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,138.74**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 250K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cute doormat is a $47K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 22% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cute doormat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#4,014**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**106 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**22%**
Top 20: 54%
**Top-5 click share**
**13%**
Top 20: 36%
**Open market**
**75%**
- MAINEVENT7% - HIYARD4% - XLDLIOO4% - Barnyard Designs4% - AMARU DOOR MATS3% - KANKUN3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/cute-doormat/trend)
## **Top cute doormat search terms**
- **boho door mat**35K/yr-3.7%0.5% conv. - **fun door mat**30K/yr+17.6%0.3% conv. - **fun welcome mat**16K/yr+51.9%0.4% conv. - **doormat cute**20K/yr-6.2%0.4% conv. - **boho welcome mat**16K/yr+12.8%0.6% conv. - **coir mats outdoor**10K/yr+63.2%1.0% conv. - **fun doormat**11K/yr+0.3%0.4% conv. - **coir welcome mat**11K/yr-1.9%1.0% conv. - **boho front door mat**11K/yr-8.4%0.5% conv. - **unique door mat**10K/yr-4.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/cute-doormat/search-terms)
## **Top cute doormat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4732%$9463%$1K4%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige**HIYARD**$13.04**4.7★3,431 rev](https://www.amazon.com/dp/B0CLL7XWZT) [2**Mohawk Home Swirl Style Casual Ornamental Rust 2 X 3 All Weather Outdoor Door Mat Perfect for Porch Garage**Mohawk Home**$25.97**4.8★1,077 rev](https://www.amazon.com/dp/B0DK61PXL6) [3**XLDLIOO Boho Floral Door Mat Boho Floral Doormat Black Flower Welcome Front Door Mat Outside Indoor Outdoor Entrance Botanical Artificial Coir Doormats Rugs for Patio Entry Home Decor 30x17in**XLDLIOO**$24.37**3.6★102 rev](https://www.amazon.com/dp/B0F471T6YD) [4**Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17x30 Border)**Barnyard Designs**$24.28**4.5★1,779 rev](https://www.amazon.com/dp/B0CQ42QR5B) [5**LIVEBOX Black Outdoor Entryway Rug Washable Boho Porch Rug Cotton Front Door Mat Moroccan Woven Area Rugs Throw Carpet for Layered Front Door (2.3 x 3.6)**LIVEBOX**$23.09**4.4★1,785 rev](https://www.amazon.com/dp/B0BXHBGM1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**yueyaer Cute Boho Door Mat Retro Floral Outdoor Welcome Mats Outside Entrance Non Slip Doormat Porch Back Door Home Decor(17X30in Green Flower)**yueyaer**$22.21**24 rev12mo ago](https://www.amazon.com/dp/B0FJ58GPQQ) [**MatEssenz 2x3 Washable Entryway Rug Woven Boho Geometric Indoor Front Door Mat Pet Friendly Neutral Farmhouse Accent Throw Rug for Kitchen & Bedroom Beige**MatEssenz**$15.34**54 rev1y ago](https://www.amazon.com/dp/B0FFMC2G1H) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**564 rev1y ago](https://www.amazon.com/dp/B0F3Y27VKB) [**OSLYSOF Funny Welcome Door Mat Yay Youre Here Doormat for Front Door Indoor Outdoor Porch Entrance Entryway Funny Welcome Mat Outside 17x30 Inches**OSLYSOF**$21.10**71 rev1y ago](https://www.amazon.com/dp/B0F8Q28BCN) [**XLDLIOO Boho Floral Door Mat Boho Floral Doormat Black Flower Welcome Front Door Mat Outside Indoor Outdoor Entrance Botanical Artificial Coir Doormats Rugs for Patio Entry Home Decor 30x17in**XLDLIOO**$24.37**102 rev1y ago](https://www.amazon.com/dp/B0F471T6YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MatEssenz 2x3 Washable Entryway Rug Woven Boho Geometric Indoor Front Door Mat Pet Friendly Neutral Farmhouse Accent Throw Rug for Kitchen & Bedroom Beige**MatEssenz**$15.34**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FFMC2G1H) [**Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor**Othilic**$30.49**4.3★**▲ 102%**](https://www.amazon.com/dp/B0F3Y27VKB) [**Wulidrom Doormat Hippity Hoppity Get Off My Property Rug for High Traffic Areas**Wulidrom**$25.48**4.5★**▲ 57%**](https://www.amazon.com/dp/B0B5DFMBS1) [**Chardin home Hand Woven Natural Jute Braided Rug -18x30 Inch Half Round | Vintage Boho Reversible Doormat for Entryway Front Door | Farmhouse Natural Fiber Rugs for Bedroom Kitchen Living Room**Chardin home**$24.84**4.4★**▲ 55%**](https://www.amazon.com/dp/B0BG4VL75M) [**DUKINO 2x3 Rugs for Entryway Floral Indoor Washable Door Mat Non Slip Boho Small Rug for Kitchen Soft Low Pile Front Door Throw Rug for Entrance Bedroom Kitchen Laundry Bathroom Black**DUKINO**$17.43**4.5★**▲ 53%**](https://www.amazon.com/dp/B0D7P3GP49)
**~~View all trending →~~**
## **What buyers say about cute doormat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“High quality mat”*
**Color**12%
*“Colors are accurate”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Size-Overall**7%
*“I am also happy with the size”*
**Value For Money**6%
*“Great deal”*
**Durability**6%
*“Good quality durable material”*
**Design-Overall**5%
*“The design is simple”*
**Ease Of Cleaning**4%
*“Clean easily”*
**Thickness**4%
*“Nice thickness”*
**Strength**3%
*“The mat is sturdy”*
### **What buyers complain about **
**Size-Overall**16%
*“Little small”*
**Thickness**12%
*“Not as thick as I anticipated”*
**Quality-Overall**9%
*“Not the quality I was expecting”*
**Color**9%
*“Color was very faded”*
**Durability**6%
*“Falls apart”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Strength**3%
*“not sturdy”*
**Flatness**3%
*“Doesn't lay flat”*
**Material Quality**3%
*“Thin material”*
**Value For Money**2%
*“Meh, not worth the price”*
### **Top return reasons **
**Size-Overall**45%
**Color**17%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Quality-Overall**6%
**Thickness**4%
**Thin**4%
**Functionality-Overall**1%
**Value For Money**1%
**Strength**1%
## **Common questions**
- **Is cute doormat profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 185 tracked products. 15 of 36 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cute doormat niche?**
- 106 brands and 118 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 22% of demand.
- **What do buyers complain about in cute doormat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.4%.
- **When does demand for cute doormat peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cute doormat niche?**
- Listings span $9.31–$107.58; the average listing price is $23.08 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.
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