---
title: "Trend — creeping phlox - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/creeping-phlox/trend"
last_updated: "2026-08-10T16:29:27.692Z"
locale: en
meta:
  description: "Niche score 73/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 73/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — creeping phlox - Flapen"
---

# **creeping phlox**

**Worth a look**

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 92Conversion 64Competition 80Returns 99Price range 70Avg price 33Brand share 70Review moat 63Quality gap 100

**Quality gap**

**Incredible****3.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+102.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.53–$41.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****984.45**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$170K**

$170K/yr · 303K searches

**Avg price**

**Okay****$9.91**

avg listing price — sweet spot $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend