---
title: "Creeping Phlox — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/creeping-phlox"
last_updated: "2026-08-10T08:42:51.627Z"
locale: en
meta:
description: "Niche score 73/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 73/100 · $170K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Creeping Phlox — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **creeping phlox**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 92Conversion 64Competition 80Returns 99Price range 70Avg price 33Brand share 70Review moat 63Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+102.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.53–$41.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****984.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$170K**
$170K/yr · 303K searches
**Avg price**
**Okay****$9.91**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, creeping phlox is a $170K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 73/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **creeping phlox market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$198K–$248K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#1,291**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**33%**
- Mixrug23% - Carpet Creeping16% - Generic11% - Wivolibe8% - KCT GARDEN4% - Marde Ross & Company4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 28.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/creeping-phlox/trend)
## **Top creeping phlox search terms**
- **creeping phlox seeds**105K/yr+126.5%7.3% conv. - **creeping phlox**66K/yr+110.7%4.0% conv. - **phlox seeds perennial**32K/yr+76.1%7.2% conv. - **phlox seeds**24K/yr+41.2%5.1% conv. - **phlox**19K/yr+77.5%3.2% conv. - **creeping phlox seeds ground cover**14K/yr+56.5%6.9% conv. - **phlox seeds perennial ground cover**11K/yr+101.9%7.4% conv. - **creeping phlox seeds perennial**8K/yr+84.3%6.8% conv. - **creeping phlox seed**5K/yr+245.8%4.2% conv. - **woodland phlox seeds**5K/yr+120.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/creeping-phlox/search-terms)
## **Top creeping phlox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1100+ Mix Creeping Phlox Seeds for Planting-Non-GMO Heirloom Plant Seeds Garden Outdoor Attracts Bees and Butterflies**Generic**$8.16**3.4★41 rev](https://www.amazon.com/dp/B0G4TG581T) [2**Mixrug Mix Creeping Dwarf Phlox Seeds for Planting 1000+pcs Perennial Creeping Phlox Flower Seeds Ground Cover Plants Non-GMO Heirloom Beauty Dwarf Flowers for Home Garden Outdoors**Mixrug**$8.58**3.4★50 rev](https://www.amazon.com/dp/B0FZFY37Y5) [3**CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers**Carpet Creeping**$7.69**3.8★25 rev](https://www.amazon.com/dp/B0GQ33ZRSM) [4**Mixrug Creeping Phlox Seeds for Planting 1000+pcs Rare Perennial Creeping Purple Phlox Flower Seeds Plants Non-GMO Heirloom Dwarf Ground Cover Beauty Flowers Plants for Home Garden Outdoors**Mixrug**$8.27**3.2★49 rev](https://www.amazon.com/dp/B0G4DKR8NM) [5**Mixed Phlox Seeds for Planting - 2000 Creeping Phlox Seeds Perennial Ground Cover Plants- Annual Flower for Home Garden**Wivolibe**$8.20**3.9★160 rev](https://www.amazon.com/dp/B0DNMM63DK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVI 1500 Mountain Phlox Seeds (Linanthus grandiflorus) Ground Cover Phlox Seed Packets Bulk Sweet Fragrance Flower Garden Heirloom Annual Purple Flower Seeds for Outdoor Garden Containers**SVI**$5.84**616 rev2mo ago](https://www.amazon.com/dp/B0GZ5143YG) [**1000+ Creeping Phlox Seeds Beauty for Planting Outdoor-Annual Garden Phlox Fragrant Attracts Butterflies**Carpet Creeping**$6.69**5 rev3mo ago](https://www.amazon.com/dp/B0GX15NVYV) [**20000+Creeping Thyme Seeds for Planting Outdoor-Heirloom Thymus Serpyllum Ground Cover Plants Plant in Your Home Garden**Carpet Creeping**$8.66**156 rev4mo ago](https://www.amazon.com/dp/B0GSPT4DGJ) [**CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers**Carpet Creeping**$7.69**25 rev4mo ago](https://www.amazon.com/dp/B0GQ33ZRSM) [**CarpetC 1000+ White Phlox Seeds for Planting Creeping Evergreen Fragrant Summer Flowers Phlox subulata Ground Cover Non-GMO Heirloom Blooms for Garden Borders Containers & Pollinator Gardens**Carpet Creeping**$7.82**15 rev4mo ago](https://www.amazon.com/dp/B0GQ38SHKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mixrug Dwarf Creeping Phlox Seeds for Planting 1008+pcs Perennial Creeping Sky Phlox Flower Seeds Ground Cover Plants Non-GMO Heirloom Dwarf Hummingbirds Pollinated Flowers for Home Garden Outdoors**Mixrug**$7.43**3.7★**▲ 57%**](https://www.amazon.com/dp/B0GCM6J726) [**1000+ Creeping Phlox Seeds Beauty for Planting Outdoor-Annual Garden Phlox Fragrant Attracts Butterflies**Carpet Creeping**$6.69**3.4★**▲ 57%**](https://www.amazon.com/dp/B0GX15NVYV) [**SVI 1500 Mountain Phlox Seeds (Linanthus grandiflorus) Ground Cover Phlox Seed Packets Bulk Sweet Fragrance Flower Garden Heirloom Annual Purple Flower Seeds for Outdoor Garden Containers**SVI**$5.84**4.0★**▲ 57%**](https://www.amazon.com/dp/B0GZ5143YG) [**CarpetC 1000+ Creeping Phlox Seeds for Planting Ground Cover Purple Flowers Star-Shaped Blooms Phlox subulata Non-GMO Heirloom for Garden Borders Home Containers**Carpet Creeping**$7.69**3.8★**▲ 57%**](https://www.amazon.com/dp/B0GQ33ZRSM) [**Mixrug 10007+ Creeping Mixed Phlox Seeds for Planting Bright Perennial Creeping Phlox Seeds- Ground Cover Plants Seed Non-GMO Heirloom for Outdoors**Mixrug**$7.68**2.5★**▲ 57%**](https://www.amazon.com/dp/B0GBXGS542)
**~~View all trending →~~**
## **What buyers say about creeping phlox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**53%
*“Easy to Grow”*
**Quality-Overall**8%
*“Good quality seeds”*
**Value For Money**8%
*“Good value of money”*
**Color**6%
*“The color of these is so pretty”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Smell**2%
*“One of the best parts is the scent; when you walk on it, the plant releases a fruity aroma that ranges from vanilla to lemon, and its a magnet for bees and butterflies, the pollinators we gardeners always need”*
**Size-Overall**1%
*“consistent in size”*
**Moist/Dry**1%
*“Kept them moist”*
### **What buyers complain about **
**Plant Growth**58%
*“Didn't germinate”*
**Size-Overall**7%
*“Bag is smaller than I expected”*
**Value For Money**6%
*“Overpriced”*
**Advertised Vs Actual Product**6%
*“NOT as advertised”*
**Functionality-Overall**5%
*“Did not work”*
**Instructions/User Manual/Troubleshooting**3%
*“I was hoping for some included instructions as Ive heard these are hard to start”*
**Quality-Overall**2%
*“Just not the quality of product I expected at all”*
**Natural Resource Wastage**2%
*“Waste”*
**Color**2%
*“weren't purple”*
**Durability**1%
*“It sprouted within a week”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Plant Growth**21%
**Size-Overall**18%
**Value For Money**9%
**Functionality-Overall**9%
**Defective Material/Parts**5%
**Color**3%
**Quality-Overall**2%
**Moist/Dry**1%
**Leak-Proof**1%
## **Common questions**
- **Is creeping phlox profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 47 tracked products. 9 of 29 products launched in the last 360 days are still selling. 90-day search growth is +102.3%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the creeping phlox niche?**
- 23 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in creeping phlox?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for creeping phlox peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 28.6× the quietest.
- **What does it cost to enter the creeping phlox niche?**
- Listings span $3.53–$41.34; the average listing price is $9.91 (sweet spot $15–$100). The average incumbent carries 984 reviews — the moat a new listing must climb.
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