---
title: "Craftsman Mower — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/craftsman-mower"
last_updated: "2026-08-10T04:58:31.811Z"
locale: en
meta:
description: "Niche score 34/100 · $72K/yr market · 18K searches/yr · $321.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $72K/yr market · 18K searches/yr · $321.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craftsman Mower — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **craftsman mower**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 95Conversion 15Competition 4Returns 46Price range 0Avg price 28Brand share 0Review moat 40Quality gap 70
**Growth**
**Incredible****+123.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,462**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$321.03**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$72K**
$72K/yr · 18K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$228.07–$606.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, craftsman mower is a $72K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craftsman mower market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$80K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **33%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- CRAFTSMAN90% - PowerSmart5% - Greenworks4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +123.8% search growth over the last 90 days.
800600Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/craftsman-mower/trend)
## **Top craftsman mower search terms**
- **craftsman electric lawn mower**8K/yr+130.8%0.7% conv. - **craftsman lawnmower**7K/yr+113.0%0.4% conv. - **craftsman battery lawn mower**3K/yr+128.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/craftsman-mower/search-terms)
## **Top craftsman mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$14K40%$29K60%$43K80%$58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)**CRAFTSMAN**$267.09**4.3★36 rev](https://www.amazon.com/dp/B0GFXYFFF9) [2**CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)**CRAFTSMAN**$606.39**4.8★16 rev](https://www.amazon.com/dp/B0DV1ZPHVP) [3**CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)**CRAFTSMAN**$325.38**4.2★413 rev](https://www.amazon.com/dp/B092GNZM5V) [4**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**4.4★921 rev](https://www.amazon.com/dp/B0CB9XSR1S) [5**Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)**Greenworks**$228.07**4.2★12,027 rev](https://www.amazon.com/dp/B00BBQVL5U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)**CRAFTSMAN**$267.09**36 rev6mo ago](https://www.amazon.com/dp/B0GFXYFFF9) [**CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)**CRAFTSMAN**$606.39**16 rev1y ago](https://www.amazon.com/dp/B0DV1ZPHVP) [**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**921 rev3y ago](https://www.amazon.com/dp/B0CB9XSR1S) [**CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)**CRAFTSMAN**$325.38**413 rev5y ago](https://www.amazon.com/dp/B092GNZM5V) [**CRAFTSMAN Electric Push Lawn Mower 20-Inch Deck Corded Powerful 13-AMP Motor 6 Setting Height Adjustment Winged Blades 3 in 1 Bagging Mulching and Discharge (CMEMW213)**CRAFTSMAN**$236.22**1,359 rev7y ago](https://www.amazon.com/dp/B07Q69B31R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAFTSMAN Push Mower 15 in 2 x 4 Ah V20 Batteries and 2 Chargers Included Up to 45 Min of Runtime Lightweight Easy to Maneuver Electric Lawn Mower Cordless with Grass Bag (CMCMWP120M2)**CRAFTSMAN**$267.09**4.3★**▲ 75%**](https://www.amazon.com/dp/B0GFXYFFF9) [**CRAFTSMAN V20 BRUSHLESS RP 21 in Rear Wheel Driver Mower 2 x 9Ah Batteries and 2 Chargers Included Up to 70 Min of Runtime Self-Propelled LED Headlights Dual Blades (CMCMWSP320X2)**CRAFTSMAN**$606.39**4.8★**▲ 39%**](https://www.amazon.com/dp/B0DV1ZPHVP) [**Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)**Greenworks**$228.07**4.2★**▲ 16%**](https://www.amazon.com/dp/B00BBQVL5U) [**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**4.4★**▲ 12%**](https://www.amazon.com/dp/B0CB9XSR1S) [**CRAFTSMAN V20 20 in Lawn Mower 2 x 5Ah Batteries and 2 Chargers Included High Effeciency Brushless Motor Push Mower Up to 50 Min of Runtime Lightweight Grass Bag Low Profile (CMCMW220P2)**CRAFTSMAN**$325.38**4.2★**▼ 70%**](https://www.amazon.com/dp/B092GNZM5V)
**~~View all trending →~~**
## **What buyers say about craftsman mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**13%
*“Very easy to assemble”*
**Value For Money**13%
*“Very affordable”*
**Ease Of Use**12%
*“Easy to Use”*
**Quality-Overall**9%
*“Build quality is excellent”*
**Weight Light**9%
*“Lightweight and easy to use”*
**Cutting/Trimming**7%
*“cuts like a dream”*
**Battery Life**5%
*“Long lasting battery”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Motor Power**3%
*“Good power”*
**Durability**3%
*“good durability”*
### **What buyers complain about **
**Battery Life**13%
*“Amazon sent with a dead battery”*
**Durability**11%
*“stopped working after one use”*
**Quality-Overall**9%
*“Absolute garbage”*
**Functionality-Overall**5%
*“Go slow if youre going to mow”*
**Charging**4%
*“Then the battery stopped charging”*
**Size-Overall**4%
*“The clippings bag is a bit small”*
**Instructions/User Manual/Troubleshooting**3%
*“Terrible instructions”*
**Value For Money**3%
*“It is kinda pricey”*
**Strength**2%
*“Seemed a little more flimsy”*
**Cutting/Trimming**2%
*“It does not cut evenly”*
### **Top return reasons **
**Functionality-Overall**20%
**Size-Overall**17%
**Battery Life**14%
**Defective Material/Parts**8%
**Cutting/Trimming**6%
**Charging**5%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Motor Issues**3%
**Durability**3%
## **Common questions**
- **Is craftsman mower profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +123.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the craftsman mower niche?**
- 3 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in craftsman mower?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 3.3%.
- **When does demand for craftsman mower peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the craftsman mower niche?**
- Listings span $228.07–$606.39; the average listing price is $321.03 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.
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