---
title: "Comfrey — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/comfrey"
last_updated: "2026-08-09T23:47:09.600Z"
locale: en
meta:
description: "Niche score 56/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Comfrey — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **comfrey**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 22Conversion 76Competition 51Returns 99Price range 68Avg price 85Brand share 68Review moat 63Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.87**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.19–$36.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****979.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$159K**
$159K/yr · 117K searches
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, comfrey is a $159K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **comfrey market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$113K–$151K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#654**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **78%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**29%**
- Sow Right Seeds14% - Starwest Botanicals14% - Christopher's Original Formulas12% - Frontier Co-op12% - Wild Castle11% - Terry Naturally7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/comfrey/trend)
## **Top comfrey search terms**
- **comfrey**104K/yr-5.4%6.1% conv. - **comfry**7K/yr-15.6%6.6% conv. - **organic comfrey**4K/yr-26.5%8.3% conv. - **comphrey**2K/yr-18.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/comfrey/search-terms)
## **Top comfrey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sow Right Seeds - Comfrey Seeds for Planting - Non-GMO Heirloom - High-Yield Comfrey for Garden Medicinal Herbs and Soil Improvement - Outdoor or Indoor Herb Garden - Use for Home Remedies (1)**Sow Right Seeds**$5.19**4.1★853 rev](https://www.amazon.com/dp/B0C2JHWRKJ) [2**Starwest Botanicals Organic Dried Comfrey Leaf - Natural Herb for Topical Application Salve or Oil Cut & Sifted Certified Kosher Non-GMO - 4 oz Pouch**Starwest Botanicals**$13.72**4.7★825 rev](https://www.amazon.com/dp/B004DHLGEU) [3**DNA Organics Comfrey Salve Ointment 2oz Organic Herbal Salve for Bones Muscles Joints Knees Skin & Tattoo Care. Herbal Balm for Soothing Relief. Handcrafted Slow-Infused No Chemical Fillers**Wild Castle**$19.02**4.5★665 rev](https://www.amazon.com/dp/B0DPNM7W7S) [4**Christophers Original Formulas Comfrey Ointment 2 Ounce Herbal Ointment with Organic Comfrey Leaf in a Natural Beeswax and Olive Oil Base**Christopher's Original Formulas**$14.51**4.4★3,826 rev](https://www.amazon.com/dp/B000BNVEKQ) [5**Frontier Co-op Organic Cut and Sifted Comfrey Leaf 1.27oz**Frontier Co-op**$7.75**4.6★857 rev](https://www.amazon.com/dp/B08T4957BZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 Comfrey Roots Plants Live Comfrey Rhizomes Root Cuttings for Planting Herb Plant Garden 1 to 2 Inc in Height**Generic**$22.89**12 rev6mo ago](https://www.amazon.com/dp/B0GDSC5T8L) [**Organic Comfrey Salve for Bone Healing (4 oz) | Natural Herbal Comfrey Cream for Soothing Comfort and Recovery - Infused with Concentrated Comfrey Oil**Lemant**$20.09**130 rev9mo ago](https://www.amazon.com/dp/B0FT1RKDSM) [**Wild Healing Comfrey Salve Concentrated Herbal Balm with Arnica Magnesium & MSM Soothing Botanical Cream for Joints Muscles & Dry Skin 4.23 oz**Wild Healing**$23.27**158 rev10mo ago](https://www.amazon.com/dp/B0FN9NWZ47) [**Bocking 14 Comfrey Root Cuttings to Grow - Many Uses Pretty Flowers - Unrooted Cuttings Grow Easily (3 Cuttings)**CZ Grain**$15.94**92 rev1y ago](https://www.amazon.com/dp/B0FHKCSZTN) [**Handmade Organics Comfrey Salve 3.5oz Natural Herbal Balm for Bones Muscles Joints Knees & Skin - Made In USA - Handcrafted with Slow-Infused Herbs & Mineral-Rich Ingredients for Daily Skin**Chialing**$21.47**48 rev1y ago](https://www.amazon.com/dp/B0F6JZJDKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Russian Comfrey Bocking-14 Cultivar 5 Cuttings for Growing Your Own Medicinal Salve Compost Tea & Animal Fodder**Verdant Treasures**$23.94**4.7★**▲ 247%**](https://www.amazon.com/dp/B0CPRHNC3M) [**9 Comfrey Roots Plants Live Comfrey Rhizomes Root Cuttings for Planting Herb Plant Garden 1 to 2 Inc in Height**Generic**$22.89**3.8★**▲ 105%**](https://www.amazon.com/dp/B0GDSC5T8L) [**Bocking 14 Comfrey Root Cuttings to Grow - Many Uses Pretty Flowers - Unrooted Cuttings Grow Easily (3 Cuttings)**CZ Grain**$15.94**3.7★**▲ 71%**](https://www.amazon.com/dp/B0FHKCSZTN) [**Starwest Botanicals Organic Comfrey Leaf Cut and Sifted - Dried Comfrey Plant for Hair Oil Skin Salves and Topical Application Certified Kosher Non-GMO - Bulk 1 lb Bag**Starwest Botanicals**$23.26**4.8★**▲ 55%**](https://www.amazon.com/dp/B003AYEHGG) [**Frontier Co-op Comfrey Root Cut and Sifted Certified Organic Kosher | 1 lb. Bulk Bag | Symphytum officinale L.**Frontier Co-op**$23.21**4.7★**▲ 55%**](https://www.amazon.com/dp/B000UVZQCQ)
**~~View all trending →~~**
## **What buyers say about comfrey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Plant Growth**16%
*“Growing well”*
**Smell**10%
*“The smell is mild and pleasant”*
**Efficiency**7%
*“It was effective”*
**Value For Money**5%
*“Good value”*
**Joint Pain**4%
*“Really helps joint pain”*
**Advertised Vs Actual Product**3%
*“It seems to work”*
**Instructions/User Manual/Troubleshooting**3%
*“Great product instructions include awesome”*
**Absorbency**3%
*“It absorbs well”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Plant Growth**32%
*“Poor germination”*
**Value For Money**7%
*“pricey”*
**Smell**6%
*“the he salve had a cat urine odor to it”*
**Functionality-Overall**5%
*“This Comfrey Cream did not work at all”*
**Size-Overall**3%
*“This bottle is small”*
**Pain Relief-Overall**3%
*“ache in my wrist”*
**Moist/Dry**2%
*“were slightly damp at arrival”*
**Allergies**2%
*“I'm allergic to it”*
**Advertised Vs Actual Product**2%
*“Doesn't look like picture”*
**Durability**2%
*“Doesnt last as long as I hoped”*
### **Top return reasons **
**Plant Growth**22%
**Functionality-Overall**19%
**Advertised Vs Actual Product**14%
**Moist/Dry**9%
**Ingredients-Overall**7%
**Value For Money**6%
**Smell**4%
**Cutting/Trimming**3%
**Size-Overall**2%
**Side Effects**2%
## **Common questions**
- **Is comfrey profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the comfrey niche?**
- 19 brands and 63 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in comfrey?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for comfrey peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the comfrey niche?**
- Listings span $5.19–$36.00; the average listing price is $18.87 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.
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