---
title: "Coleus Seeds — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/coleus-seeds"
last_updated: "2026-08-10T15:47:46.511Z"
locale: en
meta:
description: "Niche score 55/100 · $88K/yr market · 175K searches/yr · $10.72 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $88K/yr market · 175K searches/yr · $10.72 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coleus Seeds — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **coleus seeds**
**Worth a look**
Shows beatable incumbent ratings (3.4★), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 23Conversion 56Competition 57Returns 99Price range 52Avg price 39Brand share 72Review moat 51Quality gap 100
**Quality gap**
**Incredible****3.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.10–$26.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,476.84**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$88K**
$88K/yr · 175K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, coleus seeds is a $88K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coleus seeds market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$86K–$107K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#3,343**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **65%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 87%
**Open market**
**33%**
- KVITER18% - Sow Right Seeds16% - Generic12% - Mixrug8% - Carpet Creeping7% - Seed Needs5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/coleus-seeds/trend)
## **Top coleus seeds search terms**
- **coleus seeds**69K/yr-27.6%6.7% conv. - **coleus live plant**44K/yr+63.0%2.1% conv. - **coleus**26K/yr+18.5%2.5% conv. - **coleus seeds for planting**20K/yr-39.6%8.4% conv. - **coleus plant**9K/yr+3.4%1.0% conv. - **coleus plants live**4K/yr+22.1%1.3% conv. - **coleus plants**3K/yr+37.0%2.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/coleus-seeds/search-terms)
## **Top coleus seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KVITER 1600 Rainbow Coleus Seeds for Planting Mix (Plectranthus scutellarioides) Coleus Garden Seed Packets Non-GMO & Heirloom Flower Seeds for Outdoor & Indoor Garden Containers Borders Patios**KVITER**$7.10**4.0★2,668 rev](https://www.amazon.com/dp/B0G49P773X) [2**Sow Right Seeds - Rainbow Coleus Seeds for Planting Indoor & Shade Flowers**Sow Right Seeds**$5.03**4.1★2,283 rev](https://www.amazon.com/dp/B09BSMQQNN) [3**Mixrug 150+ Mixed Coleus Seeds for Planting - Non-GMO Heirloom Rainbow Coleus Seeds Painted Nettle for Outdoor Gardens & Indoor Pots-Pollinator-Attracting**Mixrug**$8.17**2.8★27 rev](https://www.amazon.com/dp/B0FX2N2MSR) [4**Coleus Rainbow Mix Live Plants Set of 6 Colorful Foliage for Indoor Outdoor Gardens**Generic**$19.97**2.8★21 rev](https://www.amazon.com/dp/B0FK41CLL1) [5**Park Seed Giant Exhibition Complete Mix Coleus Seeds Large Multi-Colored Foliage on Compact Plants Classic Victorian Houseplant or Shade Garden Accent Pack of 20**Park Seed**$11.54**3.2★1,419 rev](https://www.amazon.com/dp/B07BB2KYRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVI 1200 Rainbow Coleus Seeds (Plectranthus Scutellarioides) - Painted Nettle Garden Seed Packets Colorful Foliage Mix Shade Tolerant - Annual Flower Seeds for Indoor & Outdoor Garden and Borders**SVI**$5.86**616 rev2mo ago](https://www.amazon.com/dp/B0GZ565RWZ) [**HOME GROWN Coleus Rainbow Seeds 400 Count 0.04 oz Flower Seed Coleus scutellarioides Rainbow Indoor Plant Seeds for Containers Shade Gardens Decorative Multicolor Foliage**HOME GROWN**$6.03**33,625 rev3mo ago](https://www.amazon.com/dp/B0GKBN4PR3) [**Coleus Live Indoor Plant Colorful Foliage Assorted Varieties 3 Pack**Generic**$26.43**4 rev4mo ago](https://www.amazon.com/dp/B0GSQJQQ6W) [**Groundio Coleus Rainbow Mix Seeds for Planting Coleus Colorful Flower Seeds Non-GMO Heirloom Seeds for Outdoor & Indoor Garden Containers Borders Patios (Coleus scutellarioides)**Groundio**$6.10**6 rev4mo ago](https://www.amazon.com/dp/B0GPVLVVG7) [**CarpetC 100+ Coleus Rainbow Seeds for Planting Perennial Colorful Foliage Shade Plant Plectranthus scutellarioides for Home Containers and Garden Borders**Carpet Creeping**$6.61**7 rev5mo ago](https://www.amazon.com/dp/B0GLNVXD4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SVI 1200 Rainbow Coleus Seeds (Plectranthus Scutellarioides) - Painted Nettle Garden Seed Packets Colorful Foliage Mix Shade Tolerant - Annual Flower Seeds for Indoor & Outdoor Garden and Borders**SVI**$5.86**4.0★**▲ 193%**](https://www.amazon.com/dp/B0GZ565RWZ) [**CarpetC 100+ Coleus Rainbow Seeds for Planting Perennial Colorful Foliage Shade Plant Plectranthus scutellarioides for Home Containers and Garden Borders**Carpet Creeping**$6.61**3.6★**▲ 191%**](https://www.amazon.com/dp/B0GLNVXD4D) [**Coleus Defiance Live Plants 4 Starter Plants Red- Bright Yellowish-Green Color.Foliage Indoor/Outdoor 12 Inches Height**Generic**$17.17**3.5★**▲ 151%**](https://www.amazon.com/dp/B0FQRDXZDK) [**Groundio Coleus Rainbow Mix Seeds for Planting Coleus Colorful Flower Seeds Non-GMO Heirloom Seeds for Outdoor & Indoor Garden Containers Borders Patios (Coleus scutellarioides)**Groundio**$6.10**3.0★**▲ 150%**](https://www.amazon.com/dp/B0GPVLVVG7) [**Coleus Live Indoor Plant Colorful Foliage Assorted Varieties 3 Pack**Generic**$26.43**3.4★**▲ 121%**](https://www.amazon.com/dp/B0GSQJQQ6W)
**~~View all trending →~~**
## **What buyers say about coleus seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**56%
*“Great germination”*
**Color**14%
*“Colors pretty”*
**Quality-Overall**6%
*“Excellent product”*
**Value For Money**6%
*“Great value”*
**Ease Of Use**3%
*“Easy to understand and read”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Instructions/User Manual/Troubleshooting**2%
*“Had good directions included”*
**Moist/Dry**1%
*“Moisture level was fine upon receiving not wet”*
**Strength**1%
*“coming in strong”*
**Size-Overall**0%
*“not too tight”*
### **What buyers complain about **
**Plant Growth**45%
*“Bad seeds”*
**Size-Overall**11%
*“Extremely small”*
**Advertised Vs Actual Product**7%
*“Nothing like the picture”*
**Color**7%
*“Not real colorful”*
**Value For Money**5%
*“Could have got these much cheaper elsewhere”*
**Durability**5%
*“dead in 2 days”*
**Quality-Overall**4%
*“Bad quality”*
**Natural Resource Wastage**2%
*“Waste of time and money”*
**Instructions/User Manual/Troubleshooting**1%
*“No instructions”*
**Functionality-Overall**1%
*“Didn’t take. Did everything as ordered and it never took!! Totally a pain with no results! And I bought all the products to make it grow! It did not!”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Plant Growth**26%
**Size-Overall**10%
**Value For Money**8%
**Moist/Dry**8%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Color**3%
**Durability**1%
**Smell**1%
## **Common questions**
- **Is coleus seeds profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 31 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the coleus seeds niche?**
- 18 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in coleus seeds?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for coleus seeds peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the coleus seeds niche?**
- Listings span $4.10–$26.64; the average listing price is $10.72 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.
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