---
title: "Clover — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/clover"
last_updated: "2026-08-10T04:50:51.568Z"
locale: en
meta:
description: "Niche score 66/100 · $1.6M/yr market · 1.1M searches/yr · $20.72 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.6M/yr market · 1.1M searches/yr · $20.72 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Clover — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **clover**
**Launch it**
A $1.6M/yr market growing +30.4% this quarter with returns at 0.3% — clears our launch bar.
Market size 87Growth 56Conversion 73Competition 47Returns 99Price range 82Avg price 89Brand share 24Review moat 24Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.72**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 1.1M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.97–$55.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****5,512.85**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clover is a $1.6M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 66/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clover market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**6%**
- Outsidepride53% - Scotts18% - Pennington7% - SWEET YARDS6% - Eretz6% - Mountain Valley Seed Company4% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/clover/trend)
## **Top clover search terms**
- **clover seeds**310K/yr+11.9%5.9% conv. - **clover seeds for lawn**208K/yr+62.5%7.1% conv. - **clover seed**123K/yr+32.6%6.6% conv. - **clover**166K/yr-7.6%2.6% conv. - **clover seeds ground cover**62K/yr+52.3%6.9% conv. - **white clover seed**69K/yr+39.4%7.8% conv. - **white clover seeds for lawn**30K/yr+56.9%8.0% conv. - **white dutch clover seed**27K/yr+19.1%8.9% conv. - **white clover**20K/yr+55.4%6.6% conv. - **white clover seeds**16K/yr+42.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/clover/search-terms)
## **Top clover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$78K10%$156K15%$234K20%$312K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**O.M. Scott & Sons Strawberry Clover Seed 2 lbs.**Scotts**$19.34**4.1★746 rev](https://www.amazon.com/dp/B0DSGH9YHL) [2**Outsidepride Perennial White Dutch Clover Seed - 2 lbs. Nitrocoated Inoculated Clover Seeds for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10**Outsidepride**$18.57**4.3★15,103 rev](https://www.amazon.com/dp/B00164TB9K) [3**Outsidepride Perennial White Dutch Clover Seed - 5 lbs. Nitrocoated Inoculated for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10**Outsidepride**$35.94**4.3★15,103 rev](https://www.amazon.com/dp/B004QLBY1I) [4**Outsidepride Perennial White Dutch Clover Seed - 1 lbs. Nitrocoated Inoculated Clover Seeds for Lawn Alternative Erosion Control Food Plots Ground Cover & Pasture Mixtures in USDA Zones 3-10**Outsidepride**$14.44**4.3★15,103 rev](https://www.amazon.com/dp/B004QLGT5Y) [5**Pennington Clover + Grass Mix Clover Seeds for Lawn 7 LB**Pennington**$19.27**4.0★577 rev](https://www.amazon.com/dp/B0CZ5DQDKT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20000+ Creeping Thyme Seeds (Thymus Serpyllum) Ground Cover Seeds Fragrant Lawn Alternative for Garden Paths & Landscaping (10g / 0.35 oz)**PLANTMEW**$9.54**889 rev11mo ago](https://www.amazon.com/dp/B0FJFQPP18) [**Earthwise White Dutch Clover Alternative Lawn Seed Organic Clover Lawn Seed Nitrogen Fixing Ground Cover Pollinator Friendly Drought Tolerant 1/2 lb Covers Up to 1 000 sq ft**Earthwise Seed Company**$7.96**9 rev1y ago](https://www.amazon.com/dp/B0FGJFDSG4) [**O.M. Scott & Sons Strawberry Clover Seed 2 lbs.**Scotts**$19.34**746 rev1y ago](https://www.amazon.com/dp/B0DSGH9YHL) [**White Dutch Clover - Large 1 Ounce Packet - 40 000 Flower Seeds for Planting - Trifolium repens**SWEET YARDS**$6.97**296 rev1y ago](https://www.amazon.com/dp/B0DHL6K5YD) [**Flawn Seed Kits White Dutch Clover Seed 1 Lb Organic Coated Natural Lawn Ground Cover Hunting Food Plot Covers up to 3 600 Sqft**Flawn Seed Kits**$18.29**128 rev1y ago](https://www.amazon.com/dp/B0DHLVR62R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Earthwise White Dutch Clover Alternative Lawn Seed Organic Clover Lawn Seed Nitrogen Fixing Ground Cover Pollinator Friendly Drought Tolerant 1/2 lb Covers Up to 1 000 sq ft**Earthwise Seed Company**$7.96**4.0★**▲ 98%**](https://www.amazon.com/dp/B0FGJFDSG4) [**Todds Seeds Red Clover Sprouting Seeds 1lb - Microgreens & Cover Crop**Todd's Seeds**$15.36**4.3★**▲ 39%**](https://www.amazon.com/dp/B0B488ZZ3Q) [**Micro Clover Seed for Lawn - 4 Oz - ~100 000 Microclover Seeds for Planting - Drought-Tolerant Mini Grass Alternative by Mountain Valley Seed Company**Mountain Valley Seed Company**$10.35**4.0★**▲ 35%**](https://www.amazon.com/dp/B0CVR1J43X) [**Outsidepride Crimson Clover Seeds - 2 lbs. Annual Nitrocoated & Inoculated Ground Cover Seeds Ideal Clover Seed for Lawn Cover Crop Pasture Hay Green Manure & Wildlife Forage**Outsidepride**$16.91**4.3★**▲ 32%**](https://www.amazon.com/dp/B003ZJQDRM) [**20000+ Creeping Thyme Seeds (Thymus Serpyllum) Ground Cover Seeds Fragrant Lawn Alternative for Garden Paths & Landscaping (10g / 0.35 oz)**PLANTMEW**$9.54**3.5★**▲ 29%**](https://www.amazon.com/dp/B0FJFQPP18)
**~~View all trending →~~**
## **What buyers say about clover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**58%
*“Easy to Grow”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**5%
*“Easy to Grow”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Color**3%
*“has vibrant colors”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Soft Feel**2%
*“Easy soft lawn filler bare feet welcome”*
**Strength**1%
*“Good surviving activity”*
**Smell**1%
*“I also love the pleasant fragrance and that they help attract bees and butterflies”*
### **What buyers complain about **
**Plant Growth**62%
*“Poor germination”*
**Value For Money**7%
*“Overpriced”*
**Size-Overall**5%
*“Tiny little bag”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Functionality-Overall**4%
*“No Results”*
**Quality-Overall**3%
*“Not good quality”*
**Natural Resource Wastage**1%
*“Waste of time and money”*
**Instructions/User Manual/Troubleshooting**1%
*“Did not grow, followed directions”*
**Smell**1%
*“had a strong chemical odor”*
**Color**1%
*“It started drying up and turning brown”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Plant Growth**18%
**Size-Overall**18%
**Value For Money**11%
**Functionality-Overall**9%
**Leak-Proof**8%
**Quality-Overall**2%
**Color**2%
**Defective Material/Parts**2%
**Contamination**1%
## **Common questions**
- **Is clover profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Launch it (66/100).
- **How competitive is the clover niche?**
- 10 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in clover?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for clover peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the clover niche?**
- Listings span $6.97–$55.56; the average listing price is $20.72 (sweet spot $15–$100). The average incumbent carries 5,513 reviews — the moat a new listing must climb.
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