---
title: "Citronella Plant — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/citronella-plant"
last_updated: "2026-08-10T11:14:18.052Z"
locale: en
meta:
description: "Niche score 67/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Plant — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella plant**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 96Conversion 48Competition 46Returns 99Price range 88Avg price 93Brand share 38Review moat 71Quality gap 97
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Incredible****+142.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$22.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.88–$86.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****643.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$137K**
$137K/yr · 161K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, citronella plant is a $137K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella plant market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$133K–$178K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#860**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**13%**
- Soil Sunrise28% - Bonnie Plants20% - Clovers Garden19% - Wivolibe10% - CitronellaKing5% - Sow Right Seeds5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +142.3% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 22.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/citronella-plant/trend)
## **Top citronella plant search terms**
- **citronella plant**94K/yr+118.5%3.5% conv. - **citronella plants live**39K/yr+196.6%4.2% conv. - **citronella plants**19K/yr+209.1%4.0% conv. - **citronella plants for outside**9K/yr+83.7%4.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/citronella-plant/search-terms)
## **Top citronella plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$21K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonnie Plants Citronella Live Plant 2.32 qt. 2-Pack**Bonnie Plants**$26.86**3.0★193 rev](https://www.amazon.com/dp/B0DYVGXYBQ) [2**Clovers Garden Citronella Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots - Citrosa Geranium Plant Mosquito Repellent Blooming Edible**Clovers Garden**$19.47**4.0★3,718 rev](https://www.amazon.com/dp/B0088CPI40) [3**Live Citronella Geranium Plant Plugs (6-Pack) Pelargonium Citronella Scented Seedlings**Soil Sunrise**$25.01**3.2★276 rev](https://www.amazon.com/dp/B0D81GQCW8) [4**Live Citronella Geranium Plant Plugs (4-Pack) Pelargonium Citronella Scented Seedlings**Soil Sunrise**$20.97**3.2★276 rev](https://www.amazon.com/dp/B0D81JJVYS) [5**1500 Citronella Plant Seeds Citronella Plant Seeds Home Heirloom Garden Perennial Plant Seeds for Planting**Wivolibe**$9.59**3.7★546 rev](https://www.amazon.com/dp/B0BWXFT947)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Citronella Plants Live Citronella Live Plants for Garden Patio Outdoor Indoor 3 to 4 Inc Tall Herb Plant No CA**Generic**$18.79**1 rev3mo ago](https://www.amazon.com/dp/B0GVG44NLQ) [**Bonnie Plants Citronella Live Plant 2.32 qt. 2-Pack**Bonnie Plants**$26.86**193 rev1y ago](https://www.amazon.com/dp/B0DYVGXYBQ) [**Sow Right Seeds - Insect & Pest Repellent Seed Collection for Planting - Lavender Catnip Marigold Hyssop & Lemon Grass - 5 Packets with Instructions for Home Garden - Natural Pest Solution**Sow Right Seeds**$10.67**532 rev2y ago](https://www.amazon.com/dp/B0D8BWXFSQ) [**Live Citronella Geranium Plant Plugs (6-Pack) Pelargonium Citronella Scented Seedlings**Soil Sunrise**$25.01**276 rev2y ago](https://www.amazon.com/dp/B0D81GQCW8) [**Live Citronella Geranium Plant Plugs (4-Pack) Pelargonium Citronella Scented Seedlings**Soil Sunrise**$20.97**276 rev2y ago](https://www.amazon.com/dp/B0D81JJVYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Citronella Plants Live Citronella Live Plants for Garden Patio Outdoor Indoor 3 to 4 Inc Tall Herb Plant No CA**Generic**$18.79**1.0★**▲ 80%**](https://www.amazon.com/dp/B0GVG44NLQ) [**Live Citronella Geranium Plants (6-Pack); Pelargonium Citronella Scented Potted Plants**Soil Sunrise**$29.92**3.9★**▲ 45%**](https://www.amazon.com/dp/B0B15MHH1H) [**1800+ Citronella Plant Seeds for Planting - Non-GMO Mosquito Plant Seeds - Home Heirloom Garden Perennial Citronella Geranium Seeds for Planting**Wivolibe**$7.88**3.8★**▲ 44%**](https://www.amazon.com/dp/B0CXPJVRHL) [**BugBai Mosquito Repellent Outdoor Patio 240 PCS Natural Plant-Based Citronella Oil Incense Sticks Indoor Home Pet Family Safe DEET Free Bug Insect Control Repellent for Yard Garden Camping Fishing**BugBai**$20.02**4.6★**▲ 26%**](https://www.amazon.com/dp/B0CSYT7LC5) [**Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas**Bonnie Plants**$24.27**4.1★**▲ 25%**](https://www.amazon.com/dp/B07B78FRLS)
**~~View all trending →~~**
## **What buyers say about citronella plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**36%
*“growing well”*
**Pest/Insect Control**18%
*“Keeps mosquitoes away”*
**Quality-Overall**10%
*“well made”*
**Smell**8%
*“Beautiful plants, smell amazing”*
**Value For Money**7%
*“Good value for money”*
**Size-Overall**2%
*“Size correct,”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Assembly/Installation**1%
*“So easy to throw together and look awesome”*
**Instructions/User Manual/Troubleshooting**1%
*“Easy directions”*
**Strength**1%
*“Very Effective”*
### **What buyers complain about **
**Plant Growth**35%
*“Seeds didnt grow”*
**Size-Overall**11%
*“Small plants”*
**Durability**8%
*“Break easily”*
**Advertised Vs Actual Product**6%
*“false advertisement”*
**Moist/Dry**6%
*“They arrived dry”*
**Quality-Overall**5%
*“Disappointed with the quality of plants”*
**Value For Money**4%
*“Certainly not worth the price”*
**Smell**4%
*“Doesnt smell like pure citronella”*
**Contamination**2%
*“Arrived with pathogen infections”*
**Functionality-Overall**2%
*“Doesn't work”*
### **Top return reasons **
**Plant Growth**36%
**Moist/Dry**16%
**Advertised Vs Actual Product**12%
**Smell**6%
**Size-Overall**5%
**Durability**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Strength**2%
## **Common questions**
- **Is citronella plant profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +142.3%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the citronella plant niche?**
- 13 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in citronella plant?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Durability. The return rate is 0.3%.
- **When does demand for citronella plant peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 22.5× the quietest.
- **What does it cost to enter the citronella plant niche?**
- Listings span $7.88–$86.78; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.
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