---
title: "Search terms — citronella oil mosquito repellent - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/citronella-oil-mosquito-repellent/search-terms"
last_updated: "2026-08-10T03:20:33.991Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.1M/yr market · 566K searches/yr · $28.93 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.1M/yr market · 566K searches/yr · $28.93 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — citronella oil mosquito repellent - Flapen"
---

# **citronella oil mosquito repellent**

**Launch it**

A $2.1M/yr market growing +251.0% this quarter with returns at 0.3% — clears our launch bar.

Market size 95Growth 99Conversion 95Competition 14Returns 99Price range 93Avg price 95Brand share 0Review moat 24Quality gap 22

**Growth**

**Incredible****+251.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 566K searches

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$28.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.77–$55.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,810.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms