---
title: "Citronella Incense Sticks — $859K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/citronella-incense-sticks"
last_updated: "2026-08-10T02:58:13.376Z"
locale: en
meta:
description: "Niche score 76/100 · $859K/yr market · 506K searches/yr · $14.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 76/100 · $859K/yr market · 506K searches/yr · $14.78 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Citronella Incense Sticks — $859K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella incense sticks**
**Launch it**
A $859K/yr market growing +286.6% this quarter with returns at 0.7% — clears our launch bar.
Market size 75Growth 100Conversion 93Competition 59Returns 97Price range 79Avg price 73Brand share 67Review moat 37Quality gap 60
**Growth**
**Incredible****+286.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.43–$44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$859K**
$859K/yr · 506K searches
**Avg price**
**Good****$14.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,796.13**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, citronella incense sticks is a $859K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 76/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella incense sticks market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$739K–$887K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**453**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**30%**
- KICKOUTOR24% - Murphy's Mosquito Sticks15% - BugBai14% - HEM7% - Glovv6% - Alumun5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +286.6% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/citronella-incense-sticks/trend)
## **Top citronella incense sticks search terms**
- **citronella incense sticks outdoor**88K/yr+379.1%9.3% conv. - **citronella incense**50K/yr+237.1%8.0% conv. - **mosquito incense sticks**47K/yr+464.4%12.3% conv. - **mosquito incense**38K/yr+185.9%8.6% conv. - **mosquito sticks**32K/yr+328.6%9.4% conv. - **mosquito repellent incense**28K/yr+289.3%9.3% conv. - **mosquito repellent sticks**26K/yr+344.1%7.6% conv. - **citronella incense sticks**27K/yr+211.1%8.3% conv. - **incienso para mosquitos**68K/yr+205.8%4.8% conv. - **citronella sticks**21K/yr+206.8%8.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/citronella-incense-sticks/search-terms)
## **Top citronella incense sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$34K8%$69K12%$103K16%$137K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$11.96**4.5★3,469 rev](https://www.amazon.com/dp/B0C49X2LVH) [2**Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count**Murphy's Mosquito Sticks**$20.55**4.5★5,472 rev](https://www.amazon.com/dp/B074TPKZK1) [3**BugBai Mosquito Repellent Outdoor Patio 120 PCS Citronella Oil Mosquito Incense Sticks Indoor Home Pet Family Safe Natural Plant-Based Bug Insect Barrier for Yard Garden Lawn Camping Fishing 0.5 lb**BugBai**$12.05**4.6★1,957 rev](https://www.amazon.com/dp/B0CSYKXSSF) [4**Hem Citronella Incense Sticks 120 Count**HEM**$7.65**4.5★4,502 rev](https://www.amazon.com/dp/B002T49E4I) [5**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**4.4★120 rev](https://www.amazon.com/dp/B0GK2HXZRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Incense Sticks Outdoor 36 Pack Citronella Incense with Holder Burns Up to 100 Hours Natural Incense Stick for Outside Patio Camping Backyard Balcony Yard Picnic Outdoor Indoor Use**AOTOIE**$13.35**50 rev3mo ago](https://www.amazon.com/dp/B0GS5NL792) [**NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic**NomoBuzz**$11.59**51 rev4mo ago](https://www.amazon.com/dp/B0GRYZPLX6) [**WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard**WarmFly**$15.75**176 rev5mo ago](https://www.amazon.com/dp/B0GLXG6S22) [**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**120 rev5mo ago](https://www.amazon.com/dp/B0GK2HXZRR) [**FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)**FernBliss**$10.93**701 rev7mo ago](https://www.amazon.com/dp/B0GCJB6PTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella Incense Sticks Outdoor 36 Pack Citronella Incense with Holder Burns Up to 100 Hours Natural Incense Stick for Outside Patio Camping Backyard Balcony Yard Picnic Outdoor Indoor Use**AOTOIE**$13.35**4.6★**▲ 100%**](https://www.amazon.com/dp/B0GS5NL792) [**FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)**FernBliss**$10.93**4.5★**▲ 99%**](https://www.amazon.com/dp/B0GCJB6PTP) [**NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic**NomoBuzz**$11.59**4.4★**▲ 99%**](https://www.amazon.com/dp/B0GRYZPLX6) [**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**4.4★**▲ 97%**](https://www.amazon.com/dp/B0GK2HXZRR) [**WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard**WarmFly**$15.75**4.3★**▲ 96%**](https://www.amazon.com/dp/B0GLXG6S22)
**~~View all trending →~~**
## **What buyers say about citronella incense sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**28%
*“They keep the bugs away”*
**Smell**22%
*“No strong chemical smell”*
**Ease Of Use**7%
*“very handy”*
**Quality-Overall**7%
*“EXCELLENT PRODUCT”*
**Value For Money**6%
*“Worth every penny”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitable For Indoor**3%
*“They works really great outdoors and indoors”*
**Durability**2%
*“hold up well”*
**Strength**2%
*“The sticks are sturdy”*
**Efficiency**2%
*“Very Effective”*
### **What buyers complain about **
**Pest/Insect Control**26%
*“Did not keep mosquitoes away”*
**Functionality-Overall**17%
*“Not effective”*
**Smell**9%
*“No Smell”*
**Value For Money**7%
*“theyre much more expensive”*
**Durability**6%
*“Break easily”*
**Quality-Overall**2%
*“Poor quality control”*
**Advertised Vs Actual Product**2%
*“Seller can't even put a proper description on their product”*
**Ease Of Use**2%
*“Could not be used”*
**Size-Overall**2%
*“It was not clear what the size was”*
**Thickness**2%
*“It's a thin stick”*
### **Top return reasons **
**Functionality-Overall**21%
**Pest/Insect Control**18%
**Smell**12%
**Advertised Vs Actual Product**11%
**Size-Overall**7%
**Defective Material/Parts**7%
**Value For Money**7%
**Leak-Proof**4%
**Durability**2%
**Flammable**1%
## **Common questions**
- **Is citronella incense sticks profitable to sell on Amazon United States?**
- The niche generates $859K/yr across 31 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +286.6%. Flapen's verdict: Launch it (76/100).
- **How competitive is the citronella incense sticks niche?**
- 20 brands and 453 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in citronella incense sticks?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
- **When does demand for citronella incense sticks peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the citronella incense sticks niche?**
- Listings span $7.43–$44.64; the average listing price is $14.78 (sweet spot $15–$100). The average incumbent carries 2,796 reviews — the moat a new listing must climb.
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