---
title: "Cilantro Plant — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/cilantro-plant"
last_updated: "2026-08-06T04:45:32.221Z"
locale: en
meta:
description: "Niche score 63/100 · $22K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $22K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cilantro Plant — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **cilantro plant**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 96Conversion 47Competition 60Returns 100Price range 52Avg price 69Brand share 76Review moat 24Quality gap 95
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+129.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.23**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$0.97–$29.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,476.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$22K**
$22K/yr · 42K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, cilantro plant is a $22K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cilantro plant market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#735**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **74%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**598**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**34%**
- Bonnie Plants16% - Moc Nursery14% - The Three Company12% - Natures Reward9% - HOME GROWN8% - Cerca Cultivation7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +129.1% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/cilantro-plant/trend)
## **Top cilantro plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8858%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot**Moc Nursery**$20.73**3.0★2 rev](https://www.amazon.com/dp/B0GX2C3PSX) [2**Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer**The Three Company**$28.39**3.6★5,400 rev](https://www.amazon.com/dp/B07MVVTGHD) [3**Cilantro 1 Each**Natures Reward**$0.97**4.6★28,974 rev](https://www.amazon.com/dp/B08731HWZV) [4**Bonnie Plants Flat Italian Parsley Live Herb Plants - 4 Pack Biennial Non-GMO Garnish Seasoning Salads Palate Cleanser**Bonnie Plants**$20.75**4.3★519 rev](https://www.amazon.com/dp/B07B78FJFL) [5**Cilantro Seedlings: Ready-to-Plant Starts Starters Plugs Garden Ready Live Plants Transplants Pre-Sprouted Soil & Hydroponic Gardens (6 seedlings)**Cerca Cultivation**$29.97**4.2★14 rev](https://www.amazon.com/dp/B0FRKCGJ1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Green Cilantro Plant Live Cilantro Live Plant Pot 3.5 Inc Pot Herb Vegetable Plant Gardening Outdoor Indoor**TANKDA**$19.94**0 rev1mo ago](https://www.amazon.com/dp/B0H3TNWNQF) [**Cilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot**Moc Nursery**$20.73**2 rev2mo ago](https://www.amazon.com/dp/B0GX2C3PSX) [**Live Cilantro Plant in 4 Pot Fresh Culinary Herb Herbs for Indoor and Outdoor Gardens Planting**AVERAR**$19.26**0 rev4mo ago](https://www.amazon.com/dp/B0GR3S5N16) [**Bonnie Plants Cilantro Live Plant 1 Gal. 2-Pack**Bonnie Plants**$23.95**4 rev6mo ago](https://www.amazon.com/dp/B0G8T1KQTL) [**KVITER 1000 Slow Bolt Cilantro Seeds (Coriandrum sativum) - Cilantro Seed Slow to Bolt Coriander Seed Aromatic Leaves - Herb Seeds for Planting in Outdoor & Indoor Garden**KVITER**$6.04**905 rev8mo ago](https://www.amazon.com/dp/B0FZWG25FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cilantro Plant Live Heirloom Coriander Herb Seedlings Tropical Herbs 4-6 Inch Tall in 3.5 Inch Pot**Moc Nursery**$20.73**3.0★**▲ 144%**](https://www.amazon.com/dp/B0GX2C3PSX) [**Green Cilantro Plant Live Cilantro Live Plant Pot 3.5 Inc Pot Herb Vegetable Plant Gardening Outdoor Indoor**TANKDA**$19.94**0.0★**▲ 143%**](https://www.amazon.com/dp/B0H3TNWNQF) [**Live Cilantro Plant in 4 Pot Fresh Culinary Herb Herbs for Indoor and Outdoor Gardens Planting**AVERAR**$19.26**0.0★**▲ 138%**](https://www.amazon.com/dp/B0GR3S5N16) [**Bonnie Plants Curled Parsley Live Herb Plants - 4 Pack Biennial Non-GMO Garnish Seasoning Salads Palate Cleanser**Bonnie Plants**$25.51**4.3★**▲ 128%**](https://www.amazon.com/dp/B07B7B3MZR) [**Bonnie Plants Cilantro Live Plant 1 Gal. 2-Pack**Bonnie Plants**$23.95**2.4★**▲ 114%**](https://www.amazon.com/dp/B0G8T1KQTL)
**~~View all trending →~~**
## **What buyers say about cilantro plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**34%
*“healthy plants”*
**Freshness**20%
*“Fresh Enough and Easy to Use”*
**Quality-Overall**14%
*“Good Quality”*
**Value For Money**6%
*“Good value for the price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Smell**3%
*“fresh aroma”*
**Taste-Overall**2%
*“Great taste”*
**Gifting Purpose**2%
*“Gift”*
**Ease Of Use**1%
*“easy to use”*
**Size-Overall**1%
*“appropriately sized for their pots”*
### **What buyers complain about **
**Plant Growth**42%
*“Did Not Germinate”*
**Moist/Dry**10%
*“It was a bit wilted and dry,”*
**Quality-Overall**9%
*“Quality control issue”*
**Stale/Rotten/Spoiled**9%
*“Doesnt stay fresh long”*
**Size-Overall**4%
*“this is a pretty small bunch”*
**Value For Money**4%
*“they just doubled the price”*
**Durability**3%
*“I dont anticipate them lasting a long time”*
**Color**2%
*“Wilted and brown not good”*
**Advertised Vs Actual Product**2%
*“not like the photos”*
**Functionality-Overall**1%
*“No germina”*
### **Top return reasons **
**Plant Growth**25%
**Advertised Vs Actual Product**18%
**Value For Money**17%
**Size-Overall**13%
**Functionality-Overall**9%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Moist/Dry**2%
**Product Condition**1%
## **Common questions**
- **Is cilantro plant profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 27 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +129.1%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the cilantro plant niche?**
- 21 brands and 598 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in cilantro plant?**
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- **When does demand for cilantro plant peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the cilantro plant niche?**
- Listings span $0.97–$29.97; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.
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